Exhibiting at Anuga Select Brazil 2025

Grano Alimentos S/A, based in Serafina Corrêa, Brazil, is a market leader in frozen vegetables and plant-based food solutions in Latin America. Recognized for its innovation, sustainability, and quality, the company delivers a wide range of clean-label frozen foods to both retail and foodservice sectors under the brands Grano, Mr. Veggy, and Gerônimo Foods. With over two decades of excellence, Grano Alimentos continues to be a benchmark in the natural frozen food segment.

Company Overview

Founded in 2000, Grano Alimentos specializes in minimally processed, flash-frozen vegetables and ready-to-eat meals. The company leverages cutting-edge food processing technologies and rigorous agricultural partnerships to deliver premium plant-based products that maintain high nutritional value and sensory quality.

Under the leadership of Fernando Giansante, Grano has evolved into one of Brazil’s top exporters and domestic suppliers of frozen vegetables, expanding its offerings into meat-free, high-protein alternatives tailored to modern consumer demands.

Core Business Activities

Grano Alimentos operates across the following core domains:

• Contract farming and sourcing of non-GMO vegetables
• Processing and IQF (individually quick frozen) technology
• Plant-based food development and manufacturing
• B2B foodservice ingredient solutions
• Domestic and international distribution and logistics

Its manufacturing facility is strategically located in Rio Grande do Sul and equipped with advanced freezing tunnels, automated sorting systems, and high-volume packaging lines.

Product and Service Offerings

Grano’s diversified portfolio includes:

• Frozen Vegetables

  • Broccoli, Cauliflower, Peas, Carrots, Green Beans
  • Mixes such as Primavera and Oriental-style blends

• Plant-Based Foods (Mr. Veggy Line)

  • Veggie Burgers (Lentil, Beetroot, Chickpea)
  • Vegetarian Coxinha (Brazilian savory pastry)
  • Falafel and Soy-based Snacks

• Foodservice Ingredients

  • Pre-chopped Onion, Garlic, Parsley, Chives, Basil
  • Frozen herbs and aromatics for institutional kitchens

• Ready-to-Eat Frozen Dishes

  • Vegetable Stir-fry
  • Instant Polenta
  • Pureed Soups and Gourmet Mixes

Specialization and USP

• Flash-Freezing Technology: IQF processes maintain color, texture, and nutrients without preservatives
• Agro-Industrial Integration: Strategic partnerships with over 180 local farmers
• Plant-Based Innovation: One of Brazil’s pioneers in commercial vegetarian ready meals
• Traceability and Clean Label: All products are free from artificial additives, with transparent ingredient labeling

Financials and Economic Impact

Grano Alimentos is privately held but is considered one of the top three players in Brazil’s frozen vegetable segment. Based on industry reports and company disclosures:

• Estimated annual revenue: BRL 250–400 million
• Production capacity: Over 35,000 tons of frozen food annually
• Workforce: More than 500 direct employees
• Distribution: Products sold in over 10,000 retail locations in Brazil and exported to 15+ countries

The company plays a crucial role in the regional agri-food economy, particularly in the southern Brazilian states.

Shipments and Trade Activity

Export records from Brazil’s trade ministry and third-party platforms show Grano’s presence in:

• Latin America: Argentina, Chile, Uruguay, Colombia
• Europe: Portugal, Spain
• Middle East: UAE, Saudi Arabia (select SKUs under halal certification)

Common exports include bulk frozen broccoli, mixed vegetables, and Mr. Veggy plant-based patties.

• Annual export volume: Estimated 4,000–6,000 tons
• Packaging formats: 1kg retail bags, 2.5kg foodservice packs, bulk frozen containers

Target Market

Grano serves:

• Retail grocery chains (national and multinational)
• Institutional foodservice (schools, hospitals, airline catering)
• Vegan and vegetarian consumers seeking plant-based convenience
• International buyers in the health and wellness segments

Capabilities

• ISO 22000 certified food safety system
• Full cold chain logistics integration from field to shelf
• In-house product development labs for vegan and clean-label innovation
• B2B support for private label and custom formulation

Certifications and Compliance

• ISO 22000 – Food Safety Management
• Kosher and Halal certified product lines
• Non-GMO project alignment
• ANVISA and MAPA registered facility
• Complies with export standards for EU, Mercosur, and GCC markets

Customer Testimonials

“Grano is our top-performing frozen vegetable supplier. Their product consistency and service reliability are unmatched.”
— Procurement Director, Leading Retail Chain in São Paulo

“The Mr. Veggy line has helped us meet the growing demand for meatless meals in our school catering operations.”
— Foodservice Manager, Educational Institution, Porto Alegre

Major Achievements

• Launched Brazil’s first IQF Vegetarian Coxinha line (2021)
• Awarded “Top Supplier” by APAS (Associação Paulista de Supermercados) in 2023
• Expanded Mr. Veggy brand into over 1,200 points of sale across Brazil
• Partnered with Embrapa to co-develop sustainable packaging materials
• Introduced a new line of zero-waste vegetable processing to reduce carbon footprint by 18% (2024 data)

Grano Alimentos continues to lead Brazil’s plant-forward frozen food movement by fusing agricultural excellence with technological innovation and sustainability.