Product Offerings
Product Categories:
Fruits, Beverages, Organic Products
Products:
B2B eCommerce: Fresh Produce, Grocery Items
Software Solutions: WholesaleWare ERP, GrubAssist AI, Orders IO, GrubPay
Office & Home Delivery: Farm-Fresh Food Delivery
GrubMarket Inc. is a leading food technology company headquartered in San Francisco, California, revolutionizing the way fresh food is sourced, distributed, and managed through innovative digital solutions. Established with a mission to digitize the food supply chain and make fresh food accessible to all, GrubMarket has emerged as a disruptor in both the e-commerce and SaaS (Software-as-a-Service) sectors of the food industry.
Core Business and Offerings
GrubMarket operates across multiple verticals that address key inefficiencies in the traditional food supply chain. Its offerings include:
- B2B eCommerce Platform: Connecting farmers, producers, and food suppliers with businesses such as grocery stores, restaurants, and institutional buyers. The platform delivers fresh produce, seafood, dairy, meat, and grocery items nationwide.
- Home & Office Delivery: Direct-to-consumer deliveries of organic and farm-fresh food sourced from local farms.
- SaaS Solutions: A comprehensive suite of cloud-based tools designed for food industry operations, including:
- WholesaleWare – Enterprise Resource Planning (ERP) for food wholesalers and distributors.
- GrubAssist – AI-driven virtual assistant for order and inventory management.
- Orders IO – Order management and logistics software.
- GrubPay – Digital payment processing optimized for the food industry.
Specialisation and Unique Selling Proposition (USP)
GrubMarket's strength lies in its ability to unify food commerce with cutting-edge software technology. Unlike traditional food distributors, it blends tech-driven logistics with real-time data analytics and AI to enhance supply chain transparency, efficiency, and cost savings.
A major differentiator is its proprietary ERP platform, WholesaleWare, which is used by hundreds of food wholesalers, distributors, and logistics firms across North America. This SaaS suite enables users to automate operations, manage inventory, optimize routing, and generate actionable insights—providing a competitive edge in an industry traditionally underserved by modern tech.
Financial Performance
GrubMarket has demonstrated exponential growth since its founding. Key financial highlights include:
- Over $200 million in annual revenue as of 2023.
- Valuation exceeding $1.2 billion, making it a certified unicorn startup.
- Raised over $400 million in total funding from major investors such as Tiger Global, BlackRock, and GGV Capital.
- Achieved profitability in core eCommerce operations while aggressively scaling its software division.
(Source: Crunchbase, TechCrunch, Bloomberg)
Shipment and Export Data
Although primarily focused on the U.S. domestic market, GrubMarket facilitates logistics for both national and select international shipments through its network of distribution partners and acquired logistics firms. Its software tools also serve globally distributed clients, particularly in the Americas and Asia-Pacific regions.
- Over 5,000 active business customers, including Whole Foods, Costco, and Blue Apron.
- Processes tens of thousands of orders weekly through its logistics and ERP systems.
Target Market
GrubMarket serves a wide range of customers across the food ecosystem:
- Retailers: Supermarkets, organic food chains, and grocery stores.
- Foodservice & Hospitality: Restaurants, caterers, institutional kitchens.
- Producers & Growers: Farmers, fisheries, and artisan food producers.
- Distributors & Wholesalers: Using GrubMarket’s SaaS tools to manage supply chain workflows.
The company’s reach spans across California, New York, Texas, Washington, and the Midwest, with significant growth in underserved rural and suburban areas.
Capabilities
- Tech-Enabled Supply Chain: Proprietary software solutions managing procurement, inventory, order fulfillment, and payments.
- Nationwide Cold Chain Logistics: Integrated temperature-controlled warehousing and distribution networks.
- AI and Analytics: Real-time demand forecasting and optimization through AI-powered tools like GrubAssist.
- M&A Expertise: Acquired over 15 companies including Boston Organics, Hung San Food, and Vernon-based Global Produce to expand geographic and product footprints.
Certifications and Compliance
GrubMarket ensures industry compliance through:
- FDA and USDA-regulated food safety protocols
- Organic certifications from CCOF and other regional certifiers for farm-direct produce
- PCI-DSS compliance for its GrubPay platform ensuring secure transactions
- SOC 2 certification for WholesaleWare, validating enterprise-grade software security
Customer Testimonials
"WholesaleWare has completely transformed the way we manage our distribution operations. From routing to inventory, the system has made us faster and leaner."
– Operations Manager, Produce Wholesaler (California)
"GrubMarket’s software is built with our industry in mind. It’s intuitive, scalable, and actually works the way we work."
– CTO, National Food Distributor (via G2 review)
Major Achievements
- Named one of Forbes’ Next Billion-Dollar Startups
- Recognized by CB Insights as a top 100 retail tech company
- Acquired and integrated more than 15 regional and national food companies
- Featured in Bloomberg, Wall Street Journal, and TechCrunch for innovation in food tech
- Deployed WholesaleWare across hundreds of warehouses in the U.S. and expanding globally
GrubMarket’s fusion of food commerce with SaaS innovation positions it as a category leader in digital transformation of the food supply chain, with a mission to make fresh, healthy food more accessible and affordable on a global scale.