Product Offerings
Product Categories:
Health Foods, Snacks, Confectionery
Products:
Sugar confectionery: Yogurt fruity sticks, Candy sticks (HS 170490)
Popped candy: Popping candy
Product Gallery:
Guangdong Hongcheng Healthy Food Co., Ltd, based in Shantou, Guangdong, China, is a manufacturer and exporter of innovative and colorful sugar-based confectionery products. Specializing in novelty candy and flavored stick confections, the company caters to both domestic and international markets, with a focus on affordability, creativity, and flavor diversity.
With its operations rooted in one of China's primary confectionery manufacturing hubs—Shantou—Hongcheng leverages regional supply chains and industrial infrastructure to support high-output and competitive pricing.
Core Business
Hongcheng Healthy Food Co., Ltd primarily focuses on:
- Production of sugar confectionery and candy sticks
- Export of popping and novelty candy
- Development of seasonal and themed sweets for children’s markets
The company's product range is designed to appeal particularly to young consumers and caters to fun, interactive candy formats often aligned with gift packaging, festivals, or novelty collections.
Product Offerings
- Sugar Confectionery:
- Yogurt fruity sticks
- Assorted flavored candy sticks
- Popped Candy:
- Popping candy in sachets and tubes
- Novelty Candy:
- Lollipop and toy-integrated candies
- Glow stick candies and mini figurine-themed confections
Products are often aligned with gift or impulse-buy categories in retail environments, with packaging designed to capture visual appeal and shelf presence.
Specialization and USP
Hongcheng's core strengths include:
- Child-focused product designs: Leveraging color, packaging, and sensory experience
- Competitive pricing: Facilitated by cost-efficient production practices in Shantou
- Short lead times: Enabled through established molds and product lines for repetitive seasonal demands
- Small-lot OEM options: Supporting low-MOQ exports for niche or regional markets
These characteristics allow the company to maintain a stable presence in price-sensitive and novelty-driven confectionery segments.
Financial and Shipment Data
Based on international trade data:
- Total exports between 2021 and 2024 valued at USD 102,600
- Exported sugar confectionery under HS code 170490, specifically candy sticks and popping candy
- Key export market: Russia, with shipments processed through LLC VK as the main buyer
- Average shipment volume: approximately 5–8 tons per transaction, reflecting bulk low-cost candy exports
Although the company operates at a modest export scale, it demonstrates consistency in fulfilling targeted overseas contracts.
Target Markets
- Russia and Eastern Europe: For novelty and sugar stick candy
- Middle East & Southeast Asia: Markets with high demand for cost-effective, vibrant confectionery
- Small distributors and private label brands: Seeking themed candy or low MOQ novelty SKUs
Hongcheng positions itself for underserved or niche regional markets that prioritize visual appeal and cost-efficiency.
Capabilities
- In-house candy molding and packaging lines
- Custom packaging for festive and seasonal items
- Multiple flavoring and coloring systems suitable for compliance with different regional regulations
- Skilled workers with long-term experience in manual and semi-automated candy packing
While the company's facility scale appears moderate, it operates with specialization in short-cycle, high-turnover candy SKUs.
Certifications and Compliance
Although detailed certifications were not publicly available, the company has:
- Consistently cleared customs and export declarations for candy shipments to regulated markets like Russia
- Product HS code alignment with Chinese GB standards (for food-grade sugar confections)
- Likely internal food safety compliance based on standard Shantou manufacturing practices
Further documentation may be provided directly upon request by trading partners or buyers.
Customer Testimonials
No public testimonials were located; however, repeat transactions with specific importers indicate satisfactory business relationships. The reliability of bulk candy stick delivery to clients such as LLC VK supports assumptions of fulfillment quality and adherence to buyer requirements.
Major Achievements
- Exported multiple consignments of candy sticks and popping candy to Eastern Europe
- Long-standing operations in one of China’s core confectionery production zones
- Participated in regional industry showcases and vendor listings for global candy sourcing platforms
Guangdong Hongcheng Healthy Food Co., Ltd remains a cost-competitive, visually-oriented candy producer well-suited for distributors seeking novelty confectionery and private label partnerships in developing or value-conscious markets.