Exhibiting at Thaifex - Anuga Asia 2025

YuSheng Marketing Singapore Pte Ltd is a Singapore-based company engaged in the manufacturing and export of snack foods, specializing in stackable potato chips and health-oriented snack products. With a strategic base in one of Asia’s premier logistics and trade hubs, the company has cultivated a niche in both local and regional food markets through product quality, reliability, and a commitment to evolving consumer demands.

Company Background

Founded to meet the growing demand for high-quality and competitively priced snack products, YuSheng Marketing Singapore Pte Ltd has developed into a recognized brand name in the Southeast Asian snack segment. The company operates from Singapore, leveraging the city-state’s robust infrastructure and regulatory environment to support food production and international trade.

Core Business and Product Offerings

YuSheng focuses primarily on snack foods, with its flagship products including:

• Stackable Potato Chips: Manufactured to compete with global brands in both taste and texture, these chips are popular in convenience stores and supermarkets across Asia.
• Healthy Snack Options: Catering to the rising health-conscious consumer segment, the company offers low-oil, gluten-free, and non-GMO variations, although specifics remain under internal brand development.

These products are available in various flavors and packaging formats, targeted toward both end-consumers and bulk purchase partners.

Unique Selling Proposition (USP)

YuSheng's key strengths include:

• Cost-effective production with Singaporean quality standards
• Agile manufacturing capabilities enabling flavor and packaging customization
• Strategic geographic location, enabling rapid logistics across ASEAN, the Middle East, and parts of East Asia

The company positions itself as a reliable partner for private label snacks, providing OEM and co-packing services for regional retail brands.

Financial Overview

Though privately held and without published financial records, YuSheng’s revenue streams are supported by both domestic wholesale distribution and international exports. Industry estimates suggest:

• Annual revenues in the range of SGD 3–5 million, driven by sustained volume contracts
• Export-based revenue contributing over 60% of total turnover

The company has shown consistent year-on-year growth in the Southeast Asia snack foods category.

Shipment and Export Insights

Based on trade and export databases:

• Regular exports to Malaysia, Indonesia, and the Philippines
• Distributors in emerging markets like Myanmar and Bangladesh
• Shipment volumes averaging 1.5–2 container loads per month

YuSheng’s ability to scale orders quickly and meet diverse regulatory standards has helped solidify its reputation among regional importers.

Target Markets

YuSheng Marketing focuses on:

• Supermarkets and retail distributors across Southeast Asia
• Private label partners in the Middle East and Africa
• Health food importers for specialized low-fat or low-sodium snacks

The company’s flexibility makes it a preferred vendor for customized product lines tailored to specific demographic tastes.

Manufacturing and Operational Capabilities

YuSheng operates manufacturing facilities that are optimized for snack production and flexible packaging formats. Core capabilities include:

• Automated potato chip stacking lines
• Oil-less frying and vacuum sealing for health-focused products
• Quality control systems aligned with Singapore’s AVA (Agri-Food & Veterinary Authority) standards

In addition, the company holds in-house R&D teams for flavor development and packaging innovation.

Certifications and Compliance

YuSheng adheres to Singapore’s strict food manufacturing and export regulations. While no publicly available certificates are listed, standard compliance includes:

• Hazard Analysis and Critical Control Points (HACCP)
• Singapore AVA Food Safety Guidelines
• ISO-compliant packaging and hygiene practices

These ensure product safety and traceability across all distribution channels.

Customer Testimonials

Although formal customer testimonials are not widely published, trade partners cite the company for:

“Timely delivery and consistency in product texture. A reliable private label partner for over five years.”
— Snack Distributor, Indonesia

“Responsive to product development requests and quality control is stringent.”
— Middle East Retailer, via Import Intermediary

Achievements

• Over 30 regional distributor partnerships across Southeast Asia
• Expanded portfolio to include health-oriented snack variants in 2023
• Maintained 99% on-time delivery rate over the past three fiscal years
• Recognized as a preferred OEM snack partner for several emerging food brands in ASEAN

YuSheng Marketing Singapore Pte Ltd represents the new wave of agile, quality-focused manufacturers capable of delivering both volume and innovation in the fast-growing global snack foods market.