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Exhibiting at Seafood Expo North America 2025

2865
Boston Convention and Exhibition Center in Boston, Massachusetts
16 Mar - 18 Mar, 2025

Product Offerings

Products:

Guangzhou Haihui Food Additives Co., Ltd. is a professional manufacturer and supplier of food additives, headquartered in Guangzhou, China. Established with a strong focus on innovation, safety, and performance, the company provides high-quality additive solutions tailored for the meat, seafood, and processed food industries. With over 15 years of experience, Haihui is recognized as a reliable and R&D-driven player in China’s rapidly growing food ingredient market.

Core Business and Offerings

Haihui Food Additives specializes in the development, manufacturing, and sales of functional food ingredients. Their core product categories include:

  • Phosphorus-Containing Moisture Retaining Agents
  • Phosphorus-Free Moisture Retaining Agents
  • Low-Phosphorus Moisture Retaining Agents
  • Acidity Regulators
  • Preservatives

These additives are designed to enhance water retention, improve texture, prolong shelf life, and stabilize pH in a wide range of processed food applications, including:

  • Processed meats (sausages, hams, bacon)
  • Seafood products
  • Ready-to-eat meals
  • Bakery and frozen products

Products are available in powder and liquid forms, and the formulations are optimized for functionality, stability, and regulatory compliance.

Specialisation and Unique Selling Proposition (USP)

Guangzhou Haihui’s USP lies in its formulation expertise and tailored additive solutions that address the specific processing challenges of meat and seafood producers. Key strengths include:

  • Customized R&D Services: Technical support for application development and process integration.
  • Functional Blends: Pre-mixed systems combining moisture retention, color stability, and microbial control.
  • Regulatory Knowledge: Compliance with Chinese GB standards as well as international food additive regulations.
  • Clean Label Innovation: Development of phosphorus-free and low-phosphorus alternatives to meet clean-label trends.

The company’s product lines are marketed under the brand “Ruiyang Technology,” known for scientific formulation and technical reliability.

Financial Performance

Although privately held, Guangzhou Haihui Food Additives operates within China’s food additive market, which was valued at over USD 8.5 billion in 2023. The company:

  • Serves over 1,000 domestic food processors
  • Has expanded to international markets across Southeast Asia, the Middle East, and South America
  • Reported consistent year-on-year growth, driven by increasing demand for moisture retention agents and pH regulators

Their specialized portfolio and application-specific solutions place them among the top mid-sized additive companies in South China.

Shipment and Export Data

Haihui's export strategy targets emerging markets where processed food sectors are growing rapidly. Export highlights include:

  • Key Markets: Vietnam, Thailand, Philippines, UAE, Egypt, Brazil
  • Primary Export Products: Phosphate-free moisture retention systems, preservative blends
  • Distribution Channels: Direct sales, authorized distributors, and OEM arrangements

Average monthly exports consist of multiple tons of powder-based additive blends in 25 kg packaging formats, meeting both bulk and semi-bulk client requirements.

Target Market

Guangzhou Haihui serves a diverse customer base including:

  • Meat and Poultry Processing Plants
  • Seafood Processors and Exporters
  • Prepared Meal and RTE Manufacturers
  • Ingredient Distributors and Formulators
  • Private Label and OEM Food Brands

Clients rely on Haihui for consistent product performance, supply stability, and technical after-sales support.

Capabilities

  • R&D Laboratory: Formulation development, stability testing, and customer prototyping.
  • Production Facilities: GMP-compliant manufacturing with blending, drying, and packaging lines.
  • Quality Assurance: Batch testing, shelf-life studies, and adherence to HACCP protocols.
  • Technical Support: On-site application assistance, process optimization, and formulation troubleshooting.

The company also collaborates with food science institutes and universities to develop next-generation additive solutions.

Certifications and Compliance

Guangzhou Haihui Food Additives ensures full regulatory compliance and maintains the following certifications:

  • ISO 9001:2015 Quality Management System
  • HACCP Food Safety Certification
  • China GB Standards Compliance
  • Halal Certification for select product lines
  • Export Approval from the General Administration of Customs of China (GACC)

All products are accompanied by Certificates of Analysis (COA) and Material Safety Data Sheets (MSDS).

Customer Testimonials

“Haihui’s phosphate-free solutions helped us meet clean label requirements while maintaining product yield and texture.”
– R&D Director, Southeast Asian Processed Meat Manufacturer

“Their technical support team worked closely with us during new product development, resulting in faster commercialization and better cost efficiency.”
– QA Manager, Middle East Seafood Processor

Major Achievements

  • Developed and launched a proprietary low-phosphorus retention system for export-oriented seafood producers
  • Expanded global presence to over 15 countries
  • Partnered with national R&D institutions for additive innovation projects
  • Recognized by local government as a High-Tech Enterprise in Guangdong Province
  • Regular exhibitor at food ingredient trade shows in Guangzhou, Shanghai, and Bangkok

Guangzhou Haihui Food Additives Co., Ltd. continues to advance as a solutions-driven ingredient partner, delivering high-functionality food additives that align with evolving regulatory, consumer, and processing demands in the global food industry.