Exhibiting at International Food & Drink Event (IFE) 2025

Gulf Union Foods Company, headquartered in Riyadh, Saudi Arabia, is a leading manufacturer and distributor of juices, dairy-based drinks, carbonated beverages, and non-alcoholic malt beverages across the Middle East and North Africa. Established with a mission to deliver high-quality, affordable beverages that align with both regional tastes and global quality standards, Gulf Union Foods has steadily emerged as a dominant force in the FMCG beverage sector.

Core Business and Offerings

Gulf Union Foods’ operations encompass the full value chain—from beverage formulation and bottling to marketing and distribution—making it a fully integrated beverage manufacturer.

Key Product Categories:

• Juices and Nectars (under the "Original" brand):

  • Flavors include Mango, Guava, Orange, Apple, Mixed Fruit, Peach, Pineapple, Pomegranate, and Litchi.
  • Available in varied packaging formats: tetra packs, PET bottles, and cans.

• Sparkling Soft Drinks:

  • Splash: A youth-focused sparkling juice beverage.
  • Ori: Traditional soda flavors including Cola, Lemon, and Orange.

• Energy Drinks:

  • Cobra: A high-caffeine performance beverage with significant market share in the energy drink segment.

• Non-Alcoholic Malt Beverages:

  • Klasse: Fermented malt drink line catering to the GCC's non-alcoholic segment.

• Licensed and Co-branded Products:

  • Maaza: One of the most iconic mango juice brands in the region, available through local manufacturing agreements.

The company consistently innovates to enhance nutritional value and diversify its product lineup to cater to evolving consumer preferences in the GCC and beyond.

Unique Selling Proposition

Gulf Union Foods differentiates itself through:

• Strong Brand Portfolio: With over six proprietary beverage brands catering to different demographics and consumption occasions.
• Wide Distribution Network: Covering more than 20 countries including Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Jordan, and North Africa.
• Localized Taste Profiles: Customized beverage formulations that reflect regional flavor preferences, enhancing customer loyalty.

Additionally, the company introduced connected packaging with QR-code-based engagement content, boosting brand interaction and consumer insights.

Target Market

Gulf Union Foods primarily serves:

• Retail Chains and Supermarkets
• Hotels, Restaurants, and Cafés (HORECA)
• School and University Canteens
• Export Partners in MENA and Asia

With SKUs priced competitively, the company balances premium offerings with affordability, appealing to both mass market and institutional buyers.

Certifications and Quality Assurance

The company maintains globally recognized food safety and quality standards:

• ISO 22000 – Food Safety Management
• HACCP – Hazard Analysis and Critical Control Points
• SASO – Saudi Arabian Standards compliance
• GMP – Good Manufacturing Practices across all facilities

Routine third-party audits and internal quality controls ensure product consistency and regulatory compliance across export markets.

Shipment and Distribution Capabilities

With advanced bottling plants in Riyadh and extended warehousing capabilities, Gulf Union Foods boasts extensive distribution capacity:

• Daily production capacity: Over 1.5 million beverage units.
• Logistics Fleet: Includes over 250 trucks operating throughout the GCC.
• Export Reach: Products shipped to 20+ countries, with export volumes averaging 40–50 containers per month.

The company maintains strategic distribution agreements with major grocery retail chains and wholesalers across the region.

Financial Overview

While Gulf Union Foods is privately held and does not release detailed financials, trade publications and internal sources estimate:

• Annual revenue exceeds SAR 500 million (~USD 133 million).
• Juices account for nearly 55% of total revenue, with growing contributions from the energy and malt drink segments.
• Year-over-year growth rates have averaged 8–12% over the past five years, driven by expanding export operations and local demand.

Achievements and Recognition

• Awarded “Top Juice Exporter” at the 2022 Saudi Food and Beverage Expo.
• Launched first connected packaging line in the MENA region in collaboration with marketing tech providers.
• Recognized by the Saudi Food and Drug Authority for excellence in compliance and sustainability.

The company's innovations in packaging, flavor development, and digital engagement have positioned it as a next-generation beverage manufacturer.

Customer Testimonials

Distributors and retail clients consistently report:

• High product turnover and consumer repeat purchase behavior.
• Strong brand visibility and point-of-sale support.
• Reliable order fulfillment and logistics coordination.

With competitive pricing, consistent quality, and responsive service, Gulf Union Foods continues to strengthen relationships with B2B partners and end consumers alike.

As it eyes expansion into South Asia and Sub-Saharan Africa, Gulf Union Foods remains committed to delivering excellence in beverages while embracing innovation and sustainability as core growth drivers.