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Gulf Union Foods - Corporate Overview
Gulf Union Foods - Back to School Campaign
Beverages, Non-Alcoholic Malt Drinks
Juices: Mango, Guava, Orange, Apple, Mixed Fruit
Nectars: Peach, Pineapple, Pomegranate, Litchi
Sparkling Drinks: Splash
Energy Drinks: Cobra
Non-Alcoholic Malt Beverages: Klasse
Soft Drinks: Ori (Cola, Lemon, Orange)
Gulf Union Foods Company, headquartered in Riyadh, Saudi Arabia, is a leading manufacturer and distributor of juices, dairy-based drinks, carbonated beverages, and non-alcoholic malt beverages across the Middle East and North Africa. Established with a mission to deliver high-quality, affordable beverages that align with both regional tastes and global quality standards, Gulf Union Foods has steadily emerged as a dominant force in the FMCG beverage sector.
Gulf Union Foods’ operations encompass the full value chain—from beverage formulation and bottling to marketing and distribution—making it a fully integrated beverage manufacturer.
Juices and Nectars (under the "Original" brand):
Sparkling Soft Drinks:
Energy Drinks:
Non-Alcoholic Malt Beverages:
Licensed and Co-branded Products:
The company consistently innovates to enhance nutritional value and diversify its product lineup to cater to evolving consumer preferences in the GCC and beyond.
Gulf Union Foods differentiates itself through:
Additionally, the company introduced connected packaging with QR-code-based engagement content, boosting brand interaction and consumer insights.
Gulf Union Foods primarily serves:
With SKUs priced competitively, the company balances premium offerings with affordability, appealing to both mass market and institutional buyers.
The company maintains globally recognized food safety and quality standards:
Routine third-party audits and internal quality controls ensure product consistency and regulatory compliance across export markets.
With advanced bottling plants in Riyadh and extended warehousing capabilities, Gulf Union Foods boasts extensive distribution capacity:
The company maintains strategic distribution agreements with major grocery retail chains and wholesalers across the region.
While Gulf Union Foods is privately held and does not release detailed financials, trade publications and internal sources estimate:
The company's innovations in packaging, flavor development, and digital engagement have positioned it as a next-generation beverage manufacturer.
Distributors and retail clients consistently report:
With competitive pricing, consistent quality, and responsive service, Gulf Union Foods continues to strengthen relationships with B2B partners and end consumers alike.
As it eyes expansion into South Asia and Sub-Saharan Africa, Gulf Union Foods remains committed to delivering excellence in beverages while embracing innovation and sustainability as core growth drivers.
