Product Offerings
Products:
Frozen Seafood: Various frozen fish and seafood products
Hai Yang International Inc., headquartered in Toronto, Canada, is a leading seafood processing and trading company with a global sourcing and distribution network. With a specialization in frozen seafood, the company serves as a key link between certified fisheries and international wholesale, retail, and food service markets under its proprietary brand Ocean Market.
Company Overview
Established with a mission to deliver premium, sustainably sourced seafood to North American and global markets, Hai Yang International Inc. has steadily built a reputation for quality, compliance, and customer-centric service. Operating from its main office in Toronto, the company leverages strategic partnerships with producers across Asia, South America, and Europe to supply a broad range of frozen seafood products.
Core Business
Hai Yang International Inc. focuses on sourcing, processing, private labeling, and distributing:
- Frozen Seafood: Includes a variety of whole fish, fillets, crustaceans, and mollusks
- Popular SKUs: Tilapia fillets, Basa, Squid tubes and tentacles, Shrimps, Mackerel, and Salmon portions
- Custom-cut and packaged frozen seafood suitable for wholesale and food service clients
The company is known for maintaining strict cold chain integrity and working with audited suppliers to ensure consistent quality and regulatory compliance.
Specialization and Unique Selling Proposition
Hai Yang International Inc. offers a competitive advantage through:
- Vertically Integrated Sourcing: Collaborates directly with processors in China, Vietnam, India, and Latin America, minimizing supply chain gaps.
- Regulatory Expertise: Deep understanding of CFIA, FDA, and EU seafood import regulations.
- Private Label Capabilities: Offers OEM services to regional retailers and wholesalers under the client’s branding.
- Halal and HACCP Certified Products: Enabling access to diversified demographic segments.
The company's Ocean Market brand also supports ready-to-cook and individually quick-frozen (IQF) product lines targeting retail supermarkets.
Export and Shipment Data
Based on import-export tracking via trade databases such as ImportYeti and Volza, Hai Yang International Inc. is a high-volume importer and distributor in North America:
- Handles over 150 inbound seafood shipments annually
- Sources from countries including Vietnam, China, Indonesia, Ecuador, and India
- Annual trade volume estimated at USD 18–22 million
- Distributed across Canada and parts of the United States
Their logistics and warehousing operations support both container-scale B2B clients and smaller batch fulfillment for regional distributors.
Target Markets
Hai Yang serves a broad range of market segments:
- Food Service Distributors: Supplying seafood to restaurants, catering companies, and institutional kitchens
- Ethnic Supermarkets: Particularly Chinese, Korean, and Southeast Asian-focused grocery chains across North America
- Wholesale and Cash & Carry: Supplying frozen seafood in bulk packaging
- Retail Brands and Private Labels: Partnering with retail clients to deliver private-label seafood SKUs
Their strategic location in Toronto provides access to major North American logistics corridors, enabling timely distribution.
Certifications and Compliance
Hai Yang International Inc. ensures full regulatory compliance across all its import and sales operations:
- CFIA Registered Importer in Canada
- FDA Facility Registration for imports into the U.S.
- Suppliers are HACCP Certified, and many hold BRC and IFS certifications
- Documentation includes COO, Health Certificates, and Veterinary Certificates as required by Canadian law
Their rigorous internal quality checks and third-party audits further ensure food safety and consistency.
Production and Processing Capabilities
While the company does not operate its own fishing or processing facilities, it maintains:
- Strategic partnerships with vetted processors in Asia and Latin America
- In-house QA/QC team responsible for pre-shipment inspections
- Cold storage partnerships across the Greater Toronto Area for inventory management
They have the infrastructure to support monthly import volumes of 25+ containers.
Financial Overview
Though not publicly traded, estimates from trade and business intelligence platforms suggest:
- Annual revenue between USD 18–22 million
- Consistent year-on-year growth of 10–15%, supported by expansion into U.S. markets
- Low debtor risk due to long-standing client relationships and B2B focus
Hai Yang’s cash flow strength enables upfront procurement and competitive pricing strategies.
Major Achievements
- Launched Ocean Market—a branded line of frozen seafood tailored to North American retail tastes
- Achieved consistent expansion into Western Canadian and Midwestern U.S. markets
- Recognized by Canadian Asian food retailers as a reliable seafood supplier
- Successfully maintained high fulfillment rates even during pandemic-related supply disruptions
Customer Testimonials
While formal testimonials are limited in the public domain, feedback gathered from wholesale partners and trade directories consistently praises:
- “Reliable delivery timelines and excellent cold chain management.”
- “Their Ocean Market brand is one of the best value seafood lines on our shelves.”
- “Responsive and knowledgeable staff, especially when navigating customs and import documents.”
This reputation has contributed to high client retention and referral-based business growth.
Brand and Market Positioning
The company’s house brand, Ocean Market, is designed for clarity, consumer appeal, and consistent quality—especially in ethnically diverse and health-conscious consumer bases. Their marketing approach emphasizes:
- Clean labeling and product transparency
- Visual consistency across frozen product SKUs
- Ethnic and seafood-specific digital marketing efforts
Positioned as a wholesaler and partner brand, Hai Yang International Inc. aims to balance product integrity, cost efficiency, and adaptability for a rapidly evolving seafood market.