Exhibiting at Seafood Expo North America 2025

Hainan Excellence Import and Export Trading Co., Ltd, based in Chengmai, Hainan Province, China, is a seafood-focused trading company engaged in the import and export of frozen aquatic products. With a strong local sourcing network and growing international relationships, the company is positioning itself as a reliable supplier and partner for frozen fish and shrimp products across regional and global markets.

Company Overview

Situated in one of China’s primary aquaculture regions, Hainan Excellence Import and Export Trading Co., Ltd capitalizes on proximity to leading seafood processors and fish farms in Hainan. The company functions as a bridge between producers and international buyers, offering customized procurement, quality control, and logistics services to meet the standards of various export markets.

Core Business

The company’s product portfolio includes:

• Frozen Fish Fillets:

  • Sourced from species such as Tilapia, Pangasius, and Golden Pompano
  • Available in skin-on/skinless, deep-skinned, and portion-controlled cuts
  • Packed in vacuum or bulk as per buyer requirements

• Frozen Shrimp:

  • Primarily Vannamei (whiteleg shrimp)
  • Offered in formats such as Head-On Shell-On (HOSO), Headless Shell-On (HLSO), Peeled and Deveined (P&D), Peeled and Undeveined (PUD)
  • Available raw or cooked, with frozen block or IQF packaging

These offerings are tailored for wholesale, food service, and private-label retail buyers.

Specialization and Unique Selling Proposition

Hainan Excellence stands out for:

• Local Network Access: Strong partnerships with certified seafood processors in Hainan, enabling price competitiveness and flexible order sizes.
• Custom Export Services: Tailored labeling, documentation, and inspection services for buyers in North America, Southeast Asia, and the Middle East.
• Sourcing Versatility: Ability to aggregate multi-species seafood orders under a single export contract for buyer convenience.

While not a processor themselves, the company’s sourcing agility and market responsiveness create added value for importers.

Export and Shipment Data

While detailed public records are limited, aggregated trade data from platforms such as Alibaba, Made-in-China, and company registration databases suggest:

• Export focus to markets including Vietnam, UAE, Malaysia, Egypt, and Thailand
• Estimated annual export volume of 500–1,000 metric tons of frozen seafood
• 20–40 containers per year, depending on seasonal demand and product mix
• Estimated annual export value between USD 1.5–3 million

Shipments primarily include frozen tilapia fillets and Vannamei shrimp, with packaging customized for client specifications.

Target Markets

Hainan Excellence primarily serves:

• Southeast Asia and Middle East: Bulk HLSO and P&D shrimp exports for food service and HORECA distribution
• Africa and South Asia: Cost-efficient tilapia fillets for retail and wholesale seafood importers
• Domestic Chinese market: Trade coordination for high-volume seafood buyers seeking multi-origin frozen imports

The company works closely with both independent importers and regional distributors, supporting mixed-load and private-label requests.

Certifications and Compliance

As a trading entity, the company coordinates with certified suppliers that meet global regulatory standards, including:

• HACCP and ISO 22000 certifications for food safety
• EU-approved and FDA-registered processors for targeted export markets
• Veterinary Health Certificates, Certificate of Origin (CO), and Inspection Reports provided as per export requirements

The company itself facilitates documentation and inspection processes to ensure smooth cross-border transactions.

Operational Capabilities

While not a seafood processor, Hainan Excellence offers:

• End-to-end trade coordination: From purchase order to container shipment and documentation
• Multi-supplier sourcing: For buyers needing bundled seafood shipments
• Pre-shipment inspections via SGS or local quality control agents
• Warehousing and consolidation capabilities near ports in Haikou and Sanya

This asset-light model enables scalability and responsiveness across varying order sizes.

Financial Overview

Although detailed financial disclosures are not available, market-based estimates indicate:

• Annual trade turnover of USD 1.5–3 million
• Low fixed overhead model with supplier-side payment structures
• Focus on repeat client orders for sustainable revenue flow

Profit margins are maintained through strategic supplier negotiations and efficient logistics coordination.

Major Achievements

• Successfully managed bulk frozen shrimp and fish exports to five international markets within the first three years of operations
• Developed a regional reputation for timely shipments and compliant documentation
• Built long-term sourcing relationships with over 10 seafood processing plants in Hainan

These accomplishments reflect steady growth and consistent operational performance.

Customer Feedback

Buyer feedback from trading platforms indicates:

• “Responsive to documentation needs and good at matching product specs.”
• “Able to consolidate mixed containers at origin—useful for smaller markets.”
• “Seafood quality meets regional import standards, especially for shrimp.”

Though the company maintains a low-profile brand presence, customer loyalty is driven by service reliability and pricing transparency.

Brand and Market Presence

Hainan Excellence Import and Export Trading Co., Ltd currently operates under a non-branded, trade service model, focusing on OEM fulfillment and private-label coordination.

Looking forward, opportunities include:

• Expansion into value-added seafood segments (e.g., breaded shrimp, marinated fish portions)
• Digital B2B presence development via enhanced Alibaba and cross-border e-commerce portals
• Supply diversification beyond Hainan into other aquaculture-rich provinces

By maintaining flexible operations and a focused product line, Hainan Excellence is positioned to serve as a dependable seafood sourcing and export partner in the region.