Exhibiting at Thaifex - Anuga Asia 2025

Hainan Hello Coco Food Co., Ltd is a fast-rising Chinese beverage manufacturer specializing in premium coconut-based drinks. Headquartered in Haikou, Hainan, the company operates under the brand name Hello Coco (你好椰) and is affiliated with Hainan Xunxiang Food Co., Ltd, a group with over 40 years of experience in the coconut processing industry. The company is well-positioned in the health and wellness sector with its flagship product line of 100% natural, no-sugar-added coconut water beverages.

Core Business and Product Range

Hello Coco focuses on developing, processing, and packaging ready-to-drink coconut-based beverages that align with modern consumer trends emphasizing natural ingredients, hydration, and functionality.

Main Product Lines

• Aseptic Coconut Water
  Ultra-high temperature (UHT) treated and aseptically packed with no preservatives or added sugar. Maintains high electrolyte and nutrient content.

• Cold-Pressed Coconut Water Beverages
  Extracted via high-pressure processing (HPP) from young coconuts grown in Hainan and Southeast Asia. Retains a natural taste and high nutrient integrity.

• Coconut Pulp Drinks
  Blended beverages combining natural coconut water with real coconut pulp pieces, offering texture and enhanced mouthfeel.

All products are designed for health-conscious consumers seeking alternatives to sugary sodas or synthetic sports drinks.

Specialization and Unique Strengths

Hello Coco distinguishes itself through:

• In-house Coconut Plantation Network: Operates and manages coconut farms in Hainan and sources raw materials from certified suppliers in Southeast Asia.
• Minimal Processing: Leverages HPP and aseptic technology to deliver fresh-tasting coconut water without additives.
• Sustainable Packaging: Uses eco-friendly paper cartons and BPA-free PET bottles to reduce environmental impact.
• Young Consumer Targeting: The brand identity and packaging are designed to attract Gen Z and Millennials with minimalist design and a focus on wellness.

Certifications and Quality Compliance

• HACCP Certified
• ISO 22000 Food Safety Management System
• FDA Registration for export to the U.S.
• Halal Certified – supports sales into Muslim-majority countries
• China SC Production License – ensures national food safety compliance

These standards allow Hello Coco to serve both domestic Chinese retail and global export markets reliably.

Financial and Operational Overview

While private financials are undisclosed, based on public procurement and exhibition data:

• Estimated annual production capacity exceeds 10,000 metric tons of coconut water
• Monthly output of over 500,000 beverage units
• Revenue is projected at USD 8 million – 12 million annually
• Operates a 30,000 sq. meter processing plant in Haikou with high-speed bottling and aseptic filling lines

Export and Market Presence

Although primarily focused on China’s domestic market, Hello Coco has begun expanding its international presence:

• Participated in major food exhibitions such as FBIF (Food & Beverage Innovation Forum) and SIAL China
• Building trade relationships with distributors in Japan, South Korea, UAE, and Europe
• Target markets include health food chains, natural grocery stores, and private label buyers in the beverage industry

Infrastructure and Technology

• Coconut R&D Center: Dedicated team developing plant-based beverage innovations
• Automated Cold Chain System: Ensures temperature-controlled transport from factory to port
• Integrated Quality Assurance Lab: Performs batch-level testing for nutrient profile, microbial safety, and pH stability

Target Market Segments

Hello Coco focuses on reaching:

• Health-conscious consumers
• Retail beverage chains and supermarkets
• Fitness and sports nutrition retailers
• Exporters looking for private label coconut drinks
• eCommerce platforms and cross-border trade partners

Industry Recognition

• Featured as a "Top Trending Functional Beverage Brand" at the 2023 FBIF Expo in Shenzhen
• Partnered with Hainan Free Trade Zone authorities for export facilitation and brand globalization
• Received awards for packaging design and beverage innovation in domestic industry reviews

Customer Testimonials

“Hello Coco offers a remarkably clean taste. Our customers prefer it over other coconut waters because it doesn’t taste processed.”
— Retail Buyer, Organic Beverage Chain, Shanghai

“The pulp coconut drink is a hit in our Japanese outlets—great product presentation and consistency.”
— Asian Importer, Tokyo

Summary

Hainan Hello Coco Food Co., Ltd is reshaping the coconut beverage landscape in China and beyond. With its commitment to natural ingredients, advanced processing technology, and sustainability, Hello Coco is building a strong foundation to compete in the global functional and plant-based beverage market.