Exhibiting at Thaifex - Anuga Asia 2025

Handyware SG (Thailand) Co., Ltd. is a leading manufacturer and exporter of seasoning solutions, flavorings, and plant-based ingredients, operating out of Bangkok, Thailand. As a strategic arm of the global Handyware Group, the company plays a crucial role in delivering innovative food technologies and integrated solutions across Southeast Asia and beyond.

Company Overview

Established to support Handyware Group’s Southeast Asian expansion, Handyware SG (Thailand) Co., Ltd. serves as both a production hub and an R&D center for the development of custom flavor systems, snack seasonings, and plant-based food components. The company caters to clients in diverse segments, including snack food manufacturing, meat processing, beverage production, and the growing alternative protein sector.

Product and Service Offerings

Handyware SG (Thailand) offers a diversified product range aligned with modern food processing needs:

• Seasonings:
  • Snack Seasonings
  • Instant Noodle Seasonings
  • Seasonings for Processed Meats
• Flavors:
  • Beverage Flavors (Fruit, Tea, Dairy)
  • Dessert and Confectionery Flavors
• Plant-Based Proteins:
  • Textured Vegetable Protein (TVP)
  • Plant-Based Meat Systems
• Food Processing Machinery:
  • Seasoning Tumblers
  • Mixing and Blending Equipment
  • Custom Packaging Solutions

Their comprehensive service model includes formulation development, product customization, and machinery integration, making them a one-stop solution provider for food industry clients.

Specialization and Core USP

The company's strength lies in its integration of food ingredients and processing machinery—a rare combination in the food industry. By offering both formulation expertise and the tools to produce at scale, Handyware SG (Thailand) enables clients to commercialize food innovations rapidly and cost-effectively.

Another key differentiator is their strong R&D team, which collaborates with clients to develop customized solutions, particularly for regional taste preferences and functional requirements in plant-based meat analogs.

Financials and Market Presence

While private financial disclosures are unavailable, the company is reported to be a key revenue contributor within the Handyware Group, which operates in over 30 countries. According to trade data from business portals and Thailand's export logs:

• Handyware SG (Thailand) completes 100–150 B2B shipments annually.
• Estimated annual revenue range: USD 5–10 million (based on export volume and average contract value in flavor and seasoning segments).

Export and Shipment Data

Verified trade records show:

• Regular exports to the Philippines, Vietnam, Indonesia, Malaysia, and China.
• Product categories with highest export frequency: snack seasonings and TVP for plant-based meat processors.
• Key clientele includes food conglomerates, regional snack brands, and meat-free food startups.

Target Market

Handyware SG (Thailand) targets the following sectors:

• Snack food and instant noodle manufacturers
• Beverage and dairy product companies
• Plant-based food producers
• Food contract manufacturers
• Regional food innovators seeking flavor development partnerships

Capabilities

• R&D Laboratories: Equipped for sensory testing, prototype development, and flavor system engineering
• Production: Automated mixing and blending systems, seasoning lines with scalability for SME to industrial batch sizes
• Machinery: Integration with Handyware Engineering for end-to-end food processing equipment

Certifications and Compliance

Handyware SG (Thailand) complies with multiple international quality and safety standards:

• ISO 22000:2018 – Food Safety Management
• GMP (Good Manufacturing Practice) Certified
• Halal Certification – for seasoning and flavor segments targeting Muslim markets
• FDA Thailand Registered Facility

These certifications enable the company to service both local and international customers with high assurance levels.

Customer Testimonials

While direct testimonials are proprietary, client reviews on platforms such as JobThai and regional B2B exhibitions highlight the company’s:

• Responsive technical support
• Ability to deliver consistent quality
• Strong innovation pipeline in the plant-based segment

A notable regional snack brand stated during the Fi Asia expo: “Handyware SG Thailand helped us fast-track our TVP-based snack line with integrated seasoning and machinery support—saving us months in product development.”

Major Achievements

• Launched a complete plant-based meat prototype system in 2023 for Southeast Asian markets
• Participated in Food Ingredients Asia and ProPak Asia, showcasing their dual expertise in flavor systems and processing equipment
• Became a strategic flavor partner for multiple food service chains in Thailand and Vietnam

Handyware SG (Thailand) Co., Ltd. continues to lead as a vertically integrated solution provider for the evolving food manufacturing sector, combining scientific innovation, practical machinery, and a deep understanding of consumer tastes in Asia.