Exhibiting at Thaifex - Anuga Asia 2025

Hangzhou Songha Food Co., Ltd. is a regional food manufacturing and export enterprise based in Hangzhou, China, focused on producing high-quality snack foods and traditional Chinese preserved fruits. With its own brand identity and consistent supply capabilities, the company delivers a variety of ready-to-eat food products to domestic and international markets.

Company Overview

Founded with a mission to modernize and globalize the essence of traditional Chinese snacks, Hangzhou Songha Food Co., Ltd. operates at the intersection of heritage and innovation. It combines artisanal food processing techniques with contemporary packaging and quality control standards. The company markets its products under well-recognized regional brands such as SOBAYI and Songha.

Product and Service Offerings

The company's core offerings fall into two major categories:

• Snack Foods:

  • Roasted Nuts (almonds, peanuts, mixed nuts)
  • Candied Fruits (ginger, plum, hawthorn)
  • Dried Fruits (mango, banana chips, longan)

• Traditional Chinese Snacks:

  • Preserved Plums and Apricots
  • Sweet-Sour Hawthorn Strips
  • Soft Preserved Tangerine Peel
  • Regionally inspired specialty snack items

All products are available in consumer retail packs and foodservice formats. The company also supports private labeling and bulk customization based on market demand.

Specialization and Core USP

Hangzhou Songha Food stands out for its:

• Fusion of traditional Chinese snack recipes with modern food-grade packaging
• Capability to serve both domestic distribution and international export markets
• Operation of small-batch artisanal lines that preserve flavor authenticity

Their dual-brand strategy (Songha and SOBAYI) allows them to cater to both local wholesale networks and younger, trend-conscious consumers.

Financials and Market Presence

While financial statements are not publicly available, internal export and sales tracking suggests:

• Annual sales turnover estimated at USD 2–4 million
• Key export destinations include Hong Kong, Malaysia, Thailand, and the Middle East
• National presence in China through e-commerce and regional distributors

The company maintains supplier listings in Chinese B2B portals and regional food exhibitions.

Export and Shipment Data

Based on public customs and trade listing platforms:

• Hangzhou Songha Food primarily exports candied fruit and preserved snacks
• Capable of 20+ international shipments per year, varying by season and promotional cycles
• Packaging conforms to food safety labeling standards of ASEAN, GCC, and select EU regions

Target Market

The company targets:

• Asian food importers and traditional snack distributors
• Ethnic supermarkets and grocery chains abroad
• Health snack retailers seeking low-additive, fruit-based products
• E-commerce platforms targeting Chinese expat communities

Capabilities

• Production Capacity: Medium-scale with emphasis on batch processing
• Packaging Types: Individual consumer packs, resealable pouches, gift boxes
• Customization: Labeling, flavoring (low sugar, no preservatives), and regional taste profiles

Certifications and Compliance

Although official certifications were not listed in public databases, the company ensures:

• Use of food-grade, sealed moisture-barrier packaging
• Internal quality checks for microbial testing and shelf-life stability
• Registration with local food safety authorities in Zhejiang Province

Customer Testimonials

While formal testimonials are unavailable, anecdotal reviews from wholesale platforms highlight:

• “Great taste and nostalgic value in their preserved snacks.”
• “Reliable MOQ flexibility and product freshness.”

Retail buyers appreciate the traditional identity and small-batch taste experience offered by the Songha brand line.

Major Achievements

• Developed a dual-brand strategy enabling segmented consumer targeting
• Exported product SKUs across at least 5 international markets
• Recognized in Hangzhou’s local food enterprise directories for snack innovation rooted in heritage
• Regular participation in regional food exhibitions to expand brand exposure

Hangzhou Songha Food Co., Ltd. continues to grow as a culturally anchored food manufacturer, combining time-tested recipes with a modern approach to packaging, product innovation, and market responsiveness.