Exhibiting at IFEX Philippines 2025

Happy Eats Corp. is a Philippine snack food manufacturer headquartered in Manila, specializing in gourmet salted egg snacks under the flagship brand Stip’s Chips. Known for its bold flavor innovation and premium quality, the company has rapidly grown since its establishment in 2017 to become one of the leading local brands in the niche salted egg snack segment.

Company Overview

Founded by Stephen Sia Tan, Happy Eats Corp. was built to bring authentic Asian snack experiences to the Filipino market and beyond. With a product portfolio built around salted egg-flavored potato, cassava, and fish skin chips, the company targets premium snack consumers seeking indulgent, savory treats with a gourmet twist.

Product Portfolio

Happy Eats Corp. manufactures and markets a focused line of ready-to-eat (RTE) salted egg snacks:

• Salted Egg Potato Chips

  • Original
  • Spicy

• Salted Egg Cassava Chips

  • Original
  • Spicy

• Salted Egg Fish Skin Chips

  • Original
  • Spicy

• Málà Spicy Potato Chips

  • Inspired by Sichuan-style spices for extreme heat lovers

All products are vacuum-fried or baked to preserve crunch and flavor, and are packed in premium resealable stand-up pouches, ranging from 100g to 200g sizes.

Specialization and Unique Selling Proposition (USP)

• Premium Salted Egg Coating: Real salted duck egg yolk with curry leaves and spices
• FDA and Halal-Approved: Compliance with international food safety standards
• Innovative Flavors: Integration of Asian spice blends for global palates
• Distinctive Packaging: Matte-finish pouches with modern, colorful branding for shelf impact

Production and Operational Capabilities

• Manufacturing Location: Manila, Philippines
• Regulatory Compliance:
  • FDA License to Operate: LTO-3000003078906 (valid until July 2026)
• Private Label & OEM: Capable of co-manufacturing and brand adaptation for international markets
• Production Volume: Up to 50,000 pouches per month (estimated from DTI records and trade fair volumes)

Export and Market Reach

• Direct and Indirect Exporter

  • Via consolidators and online resellers

• Top Export Destinations:

  • Singapore
  • United Arab Emirates
  • Canada
  • United States

• Distribution Channels:

  • Specialty groceries and gourmet snack outlets
  • Online platforms such as Shopee and Lazada
  • Food expos and partner distributors

Target Market

• Urban Millennials and Gen Z snackers seeking bold flavors
• Gourmet and Asian snack lovers in the global Filipino diaspora
• Retail distributors and resellers catering to Asian and halal food shelves
• Export consolidators and direct importers of Philippine snack foods

Brand Recognition

• Stip’s Chips is one of the first Philippine brands to commercialize salted egg potato chips
• Well-received in national trade shows including IFEX Philippines, WOFEX, and specialty snack expos
• Gained social media traction via local influencers and TikTok reviews in 2021–2023

Customer Testimonials

“Best salted egg chips I’ve ever tasted—perfectly crunchy, not oily, and incredibly flavorful.” — Online buyer, Shopee PH

“We carry Stip’s Chips in our Asian snack section, and it’s a hit among non-Filipino shoppers too.” — Retail buyer, UAE

Major Achievements

• Successfully developed 4 major product lines within 5 years
• Obtained FDA and Halal certifications across SKUs
• Built brand recognition in multiple countries through export and online retail
• Participated in international food showcases and cross-border trade fairs

Happy Eats Corp., through Stip’s Chips, continues to pioneer premium flavored chips in the Philippine market by fusing local culinary innovation with international appeal—delivering gourmet-level satisfaction one crunch at a time.