Exhibiting at Anuga Select Brazil 2025

Happy Food S.A. is an Argentinian manufacturer and exporter specializing in gluten-free and sugar-free food products, including alfajores, bocaditos, cookies, and snack items. With a focus on healthy, allergen-free alternatives, Happy Food has positioned itself as a pioneer in the Latin American market for functional and indulgent treats catering to dietary restrictions.

Brief History and Background

Founded in 2012 and headquartered in Córdoba, Argentina, Happy Food S.A. was established with a mission to create delicious, healthy snacks accessible to consumers with specific dietary needs. The company has since evolved into a leading producer of gluten-free and sugar-free snacks in Argentina, leveraging local raw materials, proprietary recipes, and advanced production techniques.

Happy Food operates in collaboration with Nunexco S.A., a global trading and distribution partner, facilitating the company's expansion into international markets, particularly in Latin America and North America.

Core Business and Product Offerings

Happy Food’s product portfolio includes:

• Alfajores:

  • Alfajores de mousse de chocolate
  • Alfajores de crema de maní
  • Alfajores de dulce de leche
  • All available sin gluten (gluten-free) and sin azúcar agregada (no added sugar)

• Bocaditos:

  • Bocaditos de dulce de leche (gluten-free, no added sugar)

• Galletas (Cookies):

  • Coconut cookies
  • Pear & cinnamon cookies
  • Lemon cookies
  • Orange with sesame & quinoa cookies
  • All gluten-free, no added sugar

• Talitas (Salty Sticks):

  • Cheese flavor
  • Ham flavor
  • Classic flavor
  • All gluten-free and vegan

Happy Food products are made in a dedicated gluten-free facility, ensuring compliance with strict allergen control protocols.

Unique Selling Proposition (USP) and Capabilities

Happy Food’s market differentiation stems from:

• Exclusive Focus on Gluten-Free and Sugar-Free Products: Targeting the growing health-conscious and diabetic consumer segments.
• Certified Production: Products are certified as Sin T.A.C.C. (gluten-free under Argentinian regulations) and labeled sin azúcar agregada.
• Innovative Formulations: Offering indulgent options like alfajores and dulce de leche treats in the health-food segment.
• Sustainable Sourcing: Utilizing local Argentinian ingredients such as dulce de leche, peanuts, and quinoa.

Happy Food has the capacity to produce over 500,000 units per month, leveraging semi-automated production lines to maintain consistency and scalability.

Financial Performance

While exact revenue figures are not publicly disclosed, based on export activities and partnerships, Happy Food S.A. is estimated to generate an annual revenue in the range of USD 2–4 million. The company's strategic alliance with Nunexco S.A. has enabled steady export growth, with shipments primarily targeting Latin American countries, the USA, and select European markets.

International Shipments and Export Data

Data from ConnectAmericas and export trade platforms indicate:

• Key Export Markets: Latin America (Chile, Uruguay, Paraguay), North America (USA, Canada), Europe (Spain, Italy).
• Top Exported Products: Gluten-free alfajores, bocaditos de dulce de leche, and gluten-free cookies.
• Estimated Export Volume: 100–150 containers annually.

Happy Food actively participates in international food trade shows such as Anuga and SIAL through its partnership with Nunexco S.A., showcasing its products to a global audience.

Certifications and Compliance

Happy Food maintains:

• Sin T.A.C.C. Certification: Compliant with Argentinian gluten-free standards.
• FDA Registration: For exports to the USA.
• BRC (British Retail Consortium) Certification: Under Nunexco’s export compliance umbrella.
• Kosher Certification: For select products.

Target Market

Happy Food targets:

• Health-conscious consumers seeking gluten-free and sugar-free indulgences.
• Retail chains and health food stores in Latin America, the USA, and Europe.
• Diabetic and celiac communities, offering safe, enjoyable treats.
• Private label partners looking for allergen-free product lines.

Customer Testimonials

"Happy Food's alfajores have been a game-changer for our gluten-free product line. The quality and taste are unmatched." — Carlos Medina, Category Manager, Chilean Health Food Distributor.

"Our customers love Happy Food's snacks — they finally have indulgent options that meet dietary restrictions." — Anna Lopez, Buyer, US-based Specialty Grocery Chain.

Major Achievements

• Launched Argentina’s first gluten-free alfajores with no added sugar.
• Expanded distribution to 10+ countries across three continents.
• Recognized by ConnectAmericas as a featured exporter in the healthy snacks category.
• Secured partnerships with major Latin American retail chains and distributors.
• Successfully developed a diverse range of gluten-free and sugar-free products, meeting the growing global demand for functional foods.

Happy Food S.A. continues to innovate in the healthy snacking segment, blending Argentinian tradition with modern dietary trends to bring unique, safe, and delicious products to consumers worldwide.