Exhibiting at Thaifex - Anuga Asia 2025

Haruna Asia (Thailand) Co., Ltd., headquartered in Bangkok, Thailand, is a subsidiary of Japan-based Haruna Beverage Company. It is a specialized manufacturer and exporter of premium non-alcoholic beverages with a strong focus on functional, health-driven, and natural drinks. Serving both local and export markets, the company blends Japanese beverage technology with Southeast Asian agricultural resources to offer high-quality ready-to-drink (RTD) products.

Core Business

Haruna Asia (Thailand) Co., Ltd. operates as a full-service beverage production company, focusing on the formulation, production, packaging, and distribution of functional beverages and natural drinks. The Thai subsidiary plays a critical role in localizing Haruna’s Japanese beverage expertise for the ASEAN market, and also functions as a production hub for international exports.

Their integrated beverage production facility in Thailand allows for customization, OEM/ODM services, and small to large batch scalability across multiple beverage formats.

Product and Service Offerings

Haruna Asia’s product portfolio is organized into four primary categories:

• Non-Alcoholic Beverages

  • Fruit Juices: 100% tropical fruit juices with no added sugar or preservatives
  • Herbal Drinks: Infused with traditional Asian botanicals
  • Functional Beverages: Includes detox, beauty, and immunity-enhancing formulas

• Bottled Water

  • Mineral Water: Naturally sourced, mineral-rich still water
  • Spring Water: Light, soft-tasting spring water for hydration markets

• Ready-to-Drink Teas

  • Green Tea, Oolong Tea, Black Tea: Brewed with premium leaves and available in sweetened, unsweetened, and flavored variants

• Health Drinks

  • Enzyme Drinks: Fermented fruit and plant-based enzyme beverages
  • Fiber Drinks: Supports digestion and metabolic wellness

Specialization and USP

Haruna Asia’s uniqueness lies in its hybrid production model that leverages:

• Japanese beverage formulation expertise
• Thai production efficiency and access to regional ingredients
• Proprietary brewing and low-temperature extraction techniques
• Clean-label formulations with no artificial colors, preservatives, or chemical sweeteners

The company caters to the rising global demand for functional beverages, with offerings that meet consumer trends in digestive health, hydration, and energy enhancement.

Financials

While Haruna Asia is a privately held subsidiary, market insights indicate:

• Annual revenue of the group (Haruna Beverage Co. Ltd., Japan): Approx. USD 30–40 million
• Thailand subsidiary accounts for significant ASEAN regional sales
• Focus markets include both retail bottled beverage sales and B2B private label/OEM contracts

Growth has been supported through distribution partnerships with convenience stores, wellness product distributors, and hospitality sector clients.

Export and Shipment Records

Haruna Asia (Thailand) Co., Ltd. serves as a production and export node within the Haruna global network:

• Export destinations: Japan, Singapore, Vietnam, Malaysia, and Middle East
• Product volumes: Approximately 100,000–150,000 bottles/month across SKUs
• Products comply with JAS (Japan Agricultural Standards) and ASEAN GMP
• Integrated cold and ambient chain logistics for safe beverage transport

Target Markets

• Retail supermarkets and convenience stores in Asia
• Health food chains and organic beverage retailers
• Hospitality and HORECA buyers for wellness drinks
• OEM buyers for branded or customized health drinks
• E-commerce beverage distributors

Capabilities

• Advanced bottle-filling and packaging systems
• In-house formulation and R&D laboratory
• Flexibility in glass, PET, and aluminum can packaging
• Support for multi-language labeling and private brand customization
• Cold- and ambient-chain storage facilities

Certifications and Compliance

• Good Manufacturing Practices (GMP)
• Halal Certification (for Muslim markets)
• Compliant with Thai FDA and ASEAN harmonized food regulations
• JAS compatibility for exports to Japan
• Eco-conscious packaging and waste management protocols

Customer Testimonials

“Haruna’s green tea drinks offer the exact flavor balance our Japanese expat customers prefer. Reliable quality and very clean formulations.”
— Noriaki Tanaka, Beverage Buyer, Singapore Health Co-op

“Their enzyme drinks have been a top seller in our detox beverage category. The taste and ingredient quality stand out.”
— Waraporn Meesuk, Product Director, Bangkok Organic Market

Major Achievements

• Successfully localized and launched Japanese-formulated beverages in Thailand
• Developed cross-border OEM production lines for Middle Eastern and ASEAN clients
• Featured at THAIFEX Anuga Asia and Japan–ASEAN Food Innovation Fair
• Launched multiple clean-label RTD products that align with global wellness trends
• Recognized for maintaining Japan-grade quality standards in Thai manufacturing

Haruna Asia (Thailand) Co., Ltd. continues to innovate within the beverage sector by fusing Japanese technology with Thai craftsmanship — delivering clean, health-forward drinks tailored for modern consumers worldwide.