HAYANHAESSAL COMPANY
Fruits and Vegetables, Snack Foods, rice cakes
Tteokbokki Products: Goodpokki Original (Pouch), Goodpokki Original (Cup), Goodpokki Jjajang (Pouch), Goodpokki Hot (Pouch)
Rapokki Products: Goodpokki Rapokki
Hayanhaessal Co., Ltd. is a Korea-based food manufacturing company specializing in the production of instant Korean rice cake meals, particularly Tteokbokki and Rapokki under the widely recognized brand "Goodpokki." Headquartered in Hamyang-gun, South Gyeongsang Province, South Korea, the company has built a strong reputation for bringing authentic Korean street food experiences to both domestic and international markets.
Hayanhaessal focuses on the development and export of convenient, ready-to-eat Korean food products that maintain the traditional flavors of Korean cuisine while offering modern convenience. The company’s flagship product line—Goodpokki—is designed to meet the global demand for Korean Tteokbokki (spicy rice cakes) in both instant pouch and cup formats. It serves a growing market segment looking for authentic, easy-to-prepare Korean food options.
The company’s core offerings include:
Tteokbokki (Spicy Rice Cakes):
Rapokki (Ramen + Tteokbokki Fusion):
These products are packaged for convenience and tailored to meet the taste preferences of a global consumer base. Each variety comes with sauce packets and ready-to-cook rice cakes or noodles, offering restaurant-quality taste in minutes.
Hayanhaessal differentiates itself by focusing exclusively on traditional Korean instant meal kits, positioning itself as an expert in the Tteokbokki and Rapokki niche. The company uses locally sourced ingredients and applies rigorous quality control standards to ensure authenticity and food safety.
Its packaging technology and recipe development focus on long shelf life without compromising the chewy texture of Korean rice cakes or the rich, spicy-sweet flavor profile that defines Tteokbokki. The company emphasizes clean labeling, natural flavor bases, and HACCP-certified processing lines, which appeal strongly to health-conscious international buyers.
As a private small-to-medium enterprise (SME), Hayanhaessal does not publicly disclose its full financial data. However, trade databases and Korean SME export reports indicate:
The company has seen consistent growth in line with the global Korean Wave (Hallyu), with increasing demand from North America, Southeast Asia, and Europe.
According to data from ImportYeti and Trademo, Hayanhaessal has shown a strong export focus:
Export volumes have steadily grown in the last three years, reflecting the company's increasing penetration into Korean food aisles of major supermarket chains and online marketplaces.
Hayanhaessal targets the following key market segments:
The brand’s appeal is particularly strong among younger consumers, K-pop and K-drama fans, and expatriates seeking authentic Korean flavors.
The company operates a modern processing facility in Hamyang-gun, equipped to handle scalable production:
The company adheres to strict hygiene protocols and maintains HACCP and Korean FDA certifications, ensuring safe global export readiness.
Hayanhaessal complies with both domestic and international standards:
These certifications ensure compliance with major import regulations across Asia, North America, and the EU.
Retailers and consumers alike appreciate the product's authenticity, taste, and convenience:
“Goodpokki has quickly become our best-selling Korean instant food brand. It’s a perfect mix of taste and ease, and customers love the variety.”
— Purchasing Manager, Asian Grocery Retailer, USA
Hayanhaessal continues to expand its global footprint, leveraging the rising demand for Korean cuisine with a focused, innovative, and quality-driven approach to instant food production.
