HB Corporation, headquartered in Busan, Republic of Korea, is a leading exporter and wholesaler of a diverse portfolio of Korean food products, beverages, frozen seafood, and general consumer merchandise. Since its founding, the company has served as a global conduit for Korea’s most recognizable food and lifestyle brands, offering end-to-end sourcing and distribution services tailored for international markets.
Core Business
HB Corporation is engaged in the wholesale, sourcing, and export of high-demand Korean goods including food, beverages, and general merchandise. The company acts as a trusted partner for overseas buyers seeking access to both major and niche Korean products, with a specialization in mixed container services and large-scale fulfillment.
Operating from its base in Busan — one of Korea’s primary logistics and port hubs — HB Corporation offers complete logistics, multilingual export documentation, and third-party product consolidation services.
Product and Service Offerings
HB Corporation delivers an extensive array of product categories:
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Dry Processed Products
- Instant Noodles: Popular Korean brands and private-label SKUs
- Snacks and Confectionery: Traditional and modern snacks, milk candies, and rice crackers
- Seasonings: Korean spices, pastes, and soup bases
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Fresh Products
- Dairy: Processed cheese, milk-based drinks, puddings
- Desserts & Drinks: RTD coffee, refrigerated cakes, yogurt, smoothies
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Fresh Vegetables & Fruits
- Seasonal and locally sourced produce, including exportable items like Korean pears, sweet potatoes, and kimchi ingredients
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Frozen Seafood
- Frozen Raw Fish: Tuna, salmon, mackerel
- Processed Seafood: Korean fish cakes, seafood pancakes, and frozen ready meals
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General Merchandise
- Includes kitchen utensils, home appliances, small machines, and daily-use consumer items
These products are available for mixed container shipping and comply with international labeling and food safety standards.
Specialization and USP
HB Corporation’s competitive edge lies in:
- Product Diversity: One-stop export solution for food, beverages, seafood, and consumer goods
- Mixed Container Capabilities: Consolidating multiple product categories in a single shipment
- B2B Fulfillment: Serving wholesalers, importers, retail chains, and e-commerce operators
- Private Label Support: Assisting clients with OEM branding, package translation, and logistics
The company’s direct access to major Korean producers ensures favorable pricing, consistent supply, and rapid restocking cycles.
Financials
As a mid-scale exporter:
- Estimated annual turnover: USD 10–15 million
- Primary revenue drivers: Dry processed foods, dairy beverages, and frozen seafood
- High volume repeat orders from Asia-Pacific, Middle East, and North America
HB Corporation’s financial strength lies in its ability to manage bulk, high-frequency exports with precision and scalable infrastructure.
Export and Shipment Records
Based on export data and buyer networks:
- Export destinations include USA, Japan, China, UAE, and Vietnam
- Export frequency: Over 100 containers per year
- Common load types: Mixed FMCG container loads, refrigerated dairy, and frozen seafood in reefer containers
- Export documents include multilingual labeling, halal certificates (when needed), and country-of-origin declarations
Target Markets
- Asian supermarkets and hypermarkets
- Korean product importers and distributors
- Frozen food wholesalers and seafood consolidators
- Online grocery platforms with Korean sections
- HORECA supply chains looking for high-turnover FMCG and seafood
Capabilities
- Sourcing from over 100 Korean manufacturers
- Cold storage and temperature-controlled shipping for perishable items
- Multilingual export documentation and logistics team
- Capable of producing private label brands in snacks, candies, and sauces
- OEM coordination for clients requiring custom formulations or packaging
Certifications and Compliance
- Products sourced comply with KFDA and MFDS standards
- Export-ready SKUs with Halal, HACCP, and ISO certifications based on customer need
- Korean labeling compliance with export destinations including FDA-approved labels for U.S. markets
Customer Testimonials
“HB Corporation helped us streamline sourcing for Korean products. Their mixed container service reduced our procurement cost and complexity.”
— Lim Jian Wei, Purchasing Manager, Gourmet Grocer Singapore
“We’ve been importing frozen seafood and noodles from HB Corporation for three years. Reliable shipping and consistent quality.”
— Martha Chen, Buyer, Asian Foods Distributor, LA
Major Achievements
- Exported to over 30 countries across Asia, Europe, and the Americas
- Developed in-house food brands like Moti, Pungtuigi, and Milk Jam Soft Candy
- Key participant in K-Food Trade Missions, Seoul Food Expo, and Busan International Seafood Show
- Approved exporter under Korea Agro-Fisheries & Food Trade Corporation (aT)
- Established long-term partnerships with top-tier Korean food factories
HB Corporation continues to thrive as a central hub in Korea’s export ecosystem, offering global buyers convenient access to a full spectrum of trusted Korean food and lifestyle products.
