Exhibiting at Anuga Select Brazil 2025

Hebei Zaonengyuan Food Co., Ltd. is a leading Chinese manufacturer and exporter specializing in red date (jujube) beverages. The company is dedicated to producing high-quality, health-focused drinks derived from premium Chinese jujubes, leveraging advanced processing techniques and traditional formulations.

Brief History and Background

Established in 2005 and headquartered in Shijiazhuang, Hebei Province, China, Hebei Zaonengyuan Food Co., Ltd. has built a solid reputation in the functional beverage market. Located in the heart of China’s jujube-producing region, the company sources its raw materials from Gaocheng County, known for its superior jujube orchards.

Zaonengyuan operates a modern production facility with a factory area of 15,000 square meters and an annual capacity exceeding 10,000 metric tons of red date beverages. The company’s proprietary brand, Zaoneng, has become synonymous with quality and health benefits in the red date beverage category.

Core Business and Product Offerings

Hebei Zaonengyuan focuses exclusively on the development and production of jujube-based drinks, including:

• Red Date Beverages:
  • Red Date Pulp Beverage
  • Red Can Jujube Drink
  • Red PET Jujube Drink Gift Box

The products are formulated with high jujube content (over 30% in pulp beverages) and are marketed for their natural sweetness, antioxidant properties, and potential health benefits, including improved blood circulation and enhanced immunity.

Unique Selling Proposition (USP) and Capabilities

Hebei Zaonengyuan distinguishes itself through:

• Jujube Specialization: 100% focus on red date beverages, leveraging locally sourced Gaocheng jujubes known for high nutritional value.
• Advanced Processing Technology: Cold-press extraction, low-temperature sterilization, and aseptic filling systems ensure product quality and shelf life.
• Production Capacity: Over 10,000 metric tons of beverages annually.
• Packaging Innovation: Available in PET bottles, cans, and gift boxes, catering to retail, gifting, and premium market segments.
• Quality Assurance: Strict adherence to food safety standards, including ISO 9001 and HACCP certifications.

Financial Performance

While specific revenue figures are not publicly available, industry estimates place Hebei Zaonengyuan’s annual sales in the range of USD 8–12 million, based on production capacity and market penetration in China’s beverage sector. The company has reported steady annual growth rates of 10–12%, driven by increasing consumer demand for health-focused drinks.

International Shipments and Export Data

Hebei Zaonengyuan’s primary market is domestic China, with growing interest from overseas markets, particularly in Asia (South Korea, Japan, Malaysia) and the Middle East. Export volumes remain limited but expanding, as the company explores distribution partnerships for its Zaoneng brand in health food stores, supermarkets, and e-commerce platforms.

Certifications and Compliance

Hebei Zaonengyuan maintains:

• ISO 9001:2015 Quality Management System Certification
• HACCP Certification for food safety and hazard control
• QS (China Food Production License) Certification
• Halal Certification for select products targeting the Middle Eastern market

These certifications ensure compliance with international food safety and quality standards.

Target Market

Zaonengyuan targets:

• Health-conscious consumers seeking natural, functional beverages.
• Retailers and distributors specializing in health foods and traditional Chinese medicine products.
• Gifting markets through its premium jujube drink gift boxes.
• Private label partners looking for jujube-based beverage formulations.

Customer Testimonials

"Zaoneng's red date beverages have become a customer favorite in our health food store. The taste and health benefits are unmatched." — Li Wei, Store Manager, Beijing.

"The Red Date Pulp Beverage is our best-selling product in the functional drink category. Excellent quality and packaging." — Chen Rong, Distributor, Guangzhou.

Major Achievements

• Developed a dedicated jujube beverage production line with over 10,000 metric tons annual capacity.
• Established Zaoneng as a recognized brand in China’s health beverage market.
• Participated in major domestic food expos, including China Food & Drinks Fair.
• Expanded sales through e-commerce platforms and regional supermarket chains.
• Pioneered premium gift packaging for red date beverages, catering to the Chinese gifting culture.

Hebei Zaonengyuan Food Co., Ltd. continues to innovate and grow in the health beverage sector, leveraging the nutritional power of Chinese red dates to deliver high-quality, functional drinks to consumers worldwide.