Exhibiting at Thaifex - Anuga Asia 2025

Henan Huazhong Food Co., Ltd. is a prominent manufacturer and exporter of traditional and modern Chinese snack foods, headquartered in Zhengzhou, Henan Province, China. Founded in 2003, the company has grown into a key supplier in the Asian and international food markets, specializing in rice-based snacks, traditional pastries, and baked confectionery. The company operates under well-established brand names such as Jin Mi Lang and Ben Ben Gou, widely recognized in both domestic and overseas markets.

Core Business and Product Portfolio

Henan Huazhong Food focuses on the development, production, and distribution of a wide array of innovative and traditional snack items. Its product offerings include:

• Rice Crackers

  • Filled rice crackers
  • Fruit and vegetable rice snacks
  • Whole grain rice cakes

• Pastries

  • Triangular pastries
  • Crispy pancakes
  • Hong Kong-style dry cakes
  • Phoenix rolls

• Baked Snacks

  • Egg rolls
  • Nut and cashew dry cakes

The company emphasizes using high-quality, non-GMO grains and low-fat baking methods to cater to health-conscious consumers.

Specialization and Manufacturing Capabilities

Henan Huazhong Food Co., Ltd. distinguishes itself with its vertically integrated production and R&D-driven innovation model. Its factory in Zhengzhou spans over 18,000 square meters and is equipped with automated production lines tailored for rice-based snacks and pastry products.

The company’s R&D team continuously introduces seasonally themed snacks, functional health-oriented variants, and fusion-style baked goods to remain competitive and trend-responsive.

Key capabilities include:

• Automated shaping and filling for multi-texture rice snacks
• Multi-ingredient extrusion baking for vegetable-based snack lines
• Batch-based control for consistent traditional pastry production

Quality Assurance and Certifications

Henan Huazhong Food maintains rigorous quality control and food safety standards throughout its production lifecycle. It holds:

• HACCP Certification
• ISO 22000:2018 (Food Safety Management System)
• QS (Quality Safety) Certification by Chinese authorities

These standards ensure traceability, hygiene, and regulatory compliance for both domestic and international market exports.

Market Presence and Export Performance

Although primarily known in the Chinese domestic market, Henan Huazhong Food has significantly expanded its international footprint in the past five years. Based on shipment data and distributor listings:

• Top Export Markets: Southeast Asia (Thailand, Vietnam, Philippines), the Middle East (UAE, Saudi Arabia), Eastern Europe (Russia, Belarus)
• Annual Export Volume (2023): Estimated at over 2,000 tons of assorted snacks
• Key Distribution Channels: Supermarket chains, Asian groceries, food service wholesalers

The company frequently collaborates with overseas buyers to create OEM and private label snack products suited for local taste profiles and packaging regulations.

Financial Insights

As a privately held enterprise, Henan Huazhong Food does not publicly disclose full financials. However:

• Estimated annual revenue (2023): RMB 90–100 million
• Export revenue accounts for approximately 30% of total sales
• Strong double-digit growth in the rice-based snack category, which saw a CAGR of 12% from 2020 to 2023

Target Markets and Consumer Segments

Henan Huazhong Food targets:

• Retail and supermarket chains seeking innovative Asian snack SKUs
• Health-conscious consumers preferring baked, non-fried snacks
• Ethnic food distributors catering to the growing diaspora of Asian consumers globally
• Private label buyers requiring customized snack solutions

Their strategy emphasizes affordable, clean-label snacks with long shelf life, suitable for both mass-market and premium distribution.

Customer Feedback and Market Reputation

Although detailed testimonials are limited, distributor reviews from regional expos like SIAL China and HKTDC Food Expo reflect positively on:

• Reliable delivery timelines
• Innovative seasonal product launches
• Packaging customization flexibility

A Vietnamese distributor stated during an import fair:

“Huazhong Food’s rice crackers have gained popularity quickly due to their unique fillings and health appeal. They’re perfect for both traditional snack aisles and modern fusion snack categories.”

Key Achievements

• Recognized by the Henan Provincial Government as a Leading Agricultural Product Processor (2021)
• Expanded to over 15 countries in Asia, Europe, and the Middle East by 2024
• Introduced 10+ new product SKUs annually over the past three years
• Selected vendor at multiple international trade shows, including Canton Fair, SIAL, and Gulf Food

Henan Huazhong Food Co., Ltd. continues to push the boundaries of traditional Chinese snack innovation with a modern industrial approach, aiming to become a household name in the global packaged snack industry.