Exhibiting at IFEX Philippines 2025

Herbs R Us Food Products, headquartered in Valencia (Luzurriaga), Negros Oriental, Philippines, is a pioneering food manufacturing company that specializes in herbal and botanical beverages under the brand name Herba Monte. Founded and led by Nelsa Pragata Shahidi, the company is dedicated to promoting wellness through sustainable agriculture, local sourcing, and nutraceutical innovation.

Core Business

Herbs R Us Food Products operates in the niche sector of herbal tea manufacturing and nutraceutical beverages, combining indigenous Philippine ingredients with scientifically crafted formulations. The company develops and markets wellness teas and powdered herbal products that cater to both domestic and international health-conscious consumers.

Product and Service Offerings

The company's premium product line is branded under Herba Monte, which includes:

• SuperBlend 15 Farm Treasures: A complex blend of 15 herbs including moringa, gotu kola, lemongrass, turmeric, and sambong for immunity and general wellness.
• Multi-Herbal Blend: Crafted for detox and digestion, combining native botanicals in tea form.
• Turmeric Brew (Dulaw Tsa‑a): A ginger-turmeric infusion designed to reduce inflammation and support metabolism.
• Ginger Brew: Formulated to aid in digestion and immunity.
• Mountain Select Tea Family: A series of herbal teas derived from mountain-farmed ingredients.
• Herba Monte Ginger Powder: A versatile, dried ginger product ideal for beverages and cooking.

All products are manufactured under stringent quality control and adhere to food safety standards, making them suitable for both domestic retail and export distribution.

Specialization and Core USP

The company’s unique strength lies in its farm-to-cup approach and multi-herb blending expertise. Herbs R Us is known for promoting the biodiversity of Philippine flora, integrating lesser-known medicinal herbs into its product lines. Each product is backed by local ethnobotanical knowledge, complemented by modern food processing techniques.

Financial Performance

Although the company’s private financial data is not publicly disclosed, its consistent growth and recognition are reflected through:

• Active participation in DTI export readiness programs
• FDA certification for multiple SKUs
• Partnerships with agricultural cooperatives in Negros Oriental

These indicators reflect a healthy financial trajectory anchored in sustainability and product innovation.

Export and Shipment Record

Herbs R Us Food Products has begun scaling its export footprint, supported by trade facilitation programs from the Philippine government:

• Export Markets: Early-stage export shipments to Canada, Australia, and Middle East health stores
• Main Export Categories: Herbal teas and powdered ginger
• Annual Export Volume: Estimated 10–15 shipments (based on participation in international trade events and product readiness certification)

Target Market

The company serves a niche market of health-conscious consumers, including:

• Herbal and organic product distributors
• Natural and wellness food stores
• Specialty tea retailers and wellness brands
• Filipino and Asian diaspora communities in global markets

Capabilities

Herbs R Us Food Products maintains integrated production and packaging facilities in Negros Oriental, with capabilities such as:

• Herbal drying and powdering units
• Tea bag packaging systems
• Bespoke herbal blend formulation labs
• FDA-licensed production processes

The company also leverages community-based farming to ensure consistent sourcing of high-quality raw herbs.

Certifications and Compliance

• FDA Philippines Certified for herbal teas and ginger powder
• Licensed Food Manufacturer with updated permits
• Compliant with local GMP and food safety protocols
• Participates in Product Development and Innovation Programs by DTI and DOST

Customer Testimonials

Product reviews across retail exhibitions and community pages indicate high satisfaction, particularly highlighting:

• Authenticity and purity of blends
• Digestive and anti-inflammatory benefits of turmeric and ginger teas
• Attractive, eco-conscious packaging

Repeat purchases from wellness stores underscore its growing reputation in the niche herbal food segment.

Major Achievements

• Successfully launched SuperBlend 15, one of the first 15-herb infusions produced in the region
• Recognized by DTI Negros Oriental for innovation and MSME development
• Recipient of FDA product certifications for multiple herbal SKUs
• Active exhibitor at local and regional food expos, gaining market traction in the Philippines and abroad

Herbs R Us Food Products continues to drive the intersection of tradition and innovation, promoting natural health remedies through its expertly crafted herbal product line. Its commitment to sustainability, indigenous knowledge, and scientific validation positions the company as a rising force in the global wellness food industry.