Hey-Song Corporation is a leading Taiwanese beverage manufacturer and public company renowned for its iconic soft drinks, functional beverages, teas, and alcoholic product lines. Headquartered in Taipei, Taiwan, the company is one of the oldest and most trusted names in Taiwan’s beverage industry, with a rich heritage dating back to its establishment in 1925. Hey-Song operates with a strong focus on innovation, quality, and cultural resonance, and maintains a significant footprint across Asia and international export markets.
Company History and Background
Founded nearly a century ago, Hey-Song Corporation began as a small bottling business and gained national recognition with the launch of its flagship product—HeySong Sarsaparilla—now a cultural icon in Taiwan. The company has since evolved into a diversified beverage manufacturer with extensive capabilities in R&D, production, and international distribution. Today, under the leadership of Chairman Chang, Pin Tang, Hey-Song is listed on the Taiwan Stock Exchange and continues to be a dominant force in both carbonated and non-carbonated beverage categories.
Core Business
Hey-Song’s core operations include:
- Manufacturing of carbonated beverages, teas, coffees, juices, and functional drinks
- Import, production, and distribution of alcoholic beverages under international partnerships
- OEM and private label beverage production for regional partners
- Domestic retail and HORECA channel distribution across Taiwan
- Export of key products to international markets, especially in Southeast Asia and East Asia
The company combines traditional flavors with cutting-edge production techniques to create beverages that appeal to both nostalgic and modern consumers.
Product and Service Offerings
Major Product Categories:
-
Carbonated Drinks:
- HeySong Sarsaparilla
- HeySong Soda
- C&C Sparkling Flavored Drink
-
Coffee Drinks:
- Win Extra Coffee Drink
- HeySong Black Coffee
-
Tea Drinks:
- HeySong ExploringTea (premium leaf-brewed series)
- HeySong Camellia Green Tea
-
Juice Beverages:
- Guava Juice Drink
- Oasis Juice Series (multi-fruit blends)
-
Sports & Functional Drinks:
- FIN Isotonic Drink
- Collagen Beverages for Beauty & Wellness segments
-
Alcoholic Beverages (Distributed/Co-branded):
- CHOYA Umeshu (plum wine)
- Barley Barony Whisky
- Kuromatsu Hakushika Sake
Hey-Song offers both mass-market products and premium options under various sub-brands tailored to specific demographics.
Specialisation and Core USP
- Heritage Innovation Blend: Combines legacy beverages like Sarsaparilla with modern formats such as sparkling tea
- Cross-Segment Beverage Portfolio: Operates across all major beverage verticals from soft drinks to alcoholic beverages
- Advanced Production Facilities: Houses aseptic filling, PET bottling, and aluminum canning lines with high capacity
- Strategic Partnerships: Collaborates with international liquor brands and health drink innovators for exclusive distribution
Financials
Hey-Song is publicly listed and maintains transparent financial reporting:
- Annual revenue (2023): Approximately NT$6.8 billion (USD 215 million)
- Net profit margin: Averaging 8–10% in recent fiscal years
- R&D investment: Over NT$100 million/year dedicated to new product development and quality control
- Majority revenue derived from domestic operations, but export revenue grew by 15% YoY in 2023 due to Southeast Asia expansion
Shipment and Export Insights
According to public trade disclosures and shipping intelligence:
- Hey-Song exports to over 20 countries, including Japan, Hong Kong, Singapore, Malaysia, and the U.S.
- Most exported SKUs: HeySong Sarsaparilla, C&C Sparkling Drink, FIN Isotonic Drink
- Export volume for Sarsaparilla exceeded 10 million cans annually
- Logistics include direct retail distribution and third-party wholesale partnerships
Target Market
- General Consumers: All age groups with specific product lines targeting youth, families, and health-conscious adults
- Retail Chains: Convenience stores (7-Eleven, FamilyMart), supermarkets, and department store chains
- Restaurants & Cafés: Beverage supply to HORECA channels
- International Importers: Asian-focused groceries and specialty retailers abroad
- OEM Partners: Regional beverage companies looking for co-manufacturing or flavor integration
Capabilities
- Manufacturing Facilities: Multiple production plants equipped with high-speed bottling lines and sterilized packaging zones
- R&D Centers: Dedicated research hubs focusing on flavor development, health functionality, and packaging innovation
- Production Output: Capable of producing hundreds of millions of liters annually
- Packaging Options: PET bottles, aluminum cans, Tetra Pak, glass bottles (for premium alcoholic beverages)
Certifications and Compliance
- ISO 22000 Food Safety Management
- HACCP Certified
- FDA Registration (U.S. Export Compliant)
- Halal Certified (select SKUs)
- FSSC 22000 Global Food Safety Initiative Certification
These certifications facilitate compliance with international food safety and export regulations.
Customer Testimonials
- “HeySong Sarsaparilla is a nostalgic favorite among Taiwanese youth and expatriates. It’s a must-stock item in our Asian grocery chain.” – Beverage Category Manager, Retail Chain in California
- “The taste consistency and production reliability make HeySong a preferred OEM partner in Asia.” – Regional Brand Director, ASEAN Beverage Distributor
Major Achievements
- Ranked among Top 5 Beverage Companies in Taiwan
- Recognized by Taiwan Beverage Association for Legacy Brand Excellence
- Won Golden Pin Design Award for premium tea packaging design
- Pioneered carbonated herbal drink segment in East Asia
- Partnered with Japan’s CHOYA and Hakushika to become an official Taiwan distributor
Hey-Song Corporation continues to blend Taiwanese tradition with global beverage trends, delivering innovation and quality through a wide-ranging, multi-category product portfolio. With nearly 100 years of market leadership, the company remains a staple in Taiwan’s beverage culture while expanding its reach and influence across Asia and beyond.
