Exhibiting at The Hotel & Hospitality Expo Riyadh, 2025

HFS Import, operating under the corporate name Alhussam Food Services, is a prominent food import, manufacturing, and catering company headquartered in Jeddah, Saudi Arabia. Established with the mission to elevate the standard of food offerings in the Kingdom, HFS has built a multifaceted business model encompassing food importation, culinary production, catering services, and branded retail food solutions.

Company Overview

HFS Import plays a vital role in Saudi Arabia's dynamic foodservice sector. The company specializes in importing premium food products, manufacturing high-quality ready-to-eat meals, and providing full-service catering solutions tailored to diverse market needs—including religious tourism, corporate events, and institutional food service.

Through its strategic logistics operations, in-house manufacturing capabilities, and experienced culinary teams, HFS has become a reliable name in both B2B and B2C food supply chains.

Product and Service Offerings

HFS offers an extensive and well-integrated product-service ecosystem segmented into five main categories:

• Imported Food Products

  • European pastries, snacks, and sweets
  • Ready-to-mix bakery and wheat blends
  • Packaged gourmet food items under proprietary and licensed labels

• Catering Services

  • Hajj & Umrah Pilgrim Catering (mass catering for religious tourism)
  • Event and Corporate Catering
  • Hospital, Hotel, and Institutional Catering

• Retail Food Services

  • “Grab & Go” meal options for airports, convenience stores, and corporate environments
  • In-house developed salads, soups, sandwiches, bakery products, hot meals
  • Beverage stations offering fresh juices and hot drinks

• Food Manufacturing

  • Production of breads, pastries, and beverages
  • Fresh and pre-cooked meal lines for mass consumption and private labeling

• Prepped Raw Ingredients

  • Ready-to-use marinated proteins, doughs, sauces, and fillings for chefs and caterers

These offerings allow HFS to serve sectors ranging from hospitality and healthcare to retail and religious event management.

Core Specialization and USP

HFS’s key strengths are anchored in:

• Expertise in large-scale catering logistics, particularly for Hajj & Umrah pilgrims
• Development of customized food solutions for institutional and retail needs
• A hybrid model combining import, production, and direct catering under one operational umbrella
• Use of advanced food safety systems, traceability, and cold chain management

The company’s ability to seamlessly integrate global quality imports with local taste adaptation positions it as a go-to food solutions partner in the region.

Financial & Business Insights

While detailed financials are not disclosed, public domain and operational references indicate:

• Capacity to serve over 150,000 meals per day during Hajj and Umrah seasons
• Operations spanning retail, institutional, and hospitality sectors across major Saudi cities
• Involvement in high-profile religious tourism logistics in partnership with governmental and private agencies
• Strategic partnerships with European food brands under exclusive distribution and licensing models

These indicators reflect HFS’s scalable infrastructure and competitive market positioning.

Target Market

HFS targets a broad and varied customer base, including:

• Hospitality Operators: Hotels and serviced apartments requiring daily meal delivery
• Government and Religious Institutions: Food supply for Hajj, Umrah, and national events
• Airports and Transportation Hubs: Grab & Go kiosks and lounges
• Retail Outlets and Supermarkets: Frozen and chilled ready meals and bakery items
• Foodservice Distributors and Wholesalers: Bulk prepped ingredients and imported snacks

Their versatility in both mass and premium food segments enhances their value across market verticals.

Operational Capabilities

• Central production kitchens and in-house food manufacturing lines
• Fleet of temperature-controlled vehicles for distribution across the Kingdom
• HACCP and ISO 22000 certified facilities ensuring food safety and consistency
• Technologically advanced packaging and meal sealing systems
• Capacity to handle last-minute high-volume event catering orders

This infrastructure enables HFS to deliver efficiently at both retail and industrial scale.

Certifications & Compliance

HFS aligns its operations with national and international food safety and quality standards, including:

• Saudi Food & Drug Authority (SFDA) compliance
• ISO 22000 and HACCP certifications for food production and handling
• Adherence to Halal standards in all sourcing and preparation processes
• Regular auditing and inspections across catering and manufacturing sites

These certifications underscore the company's reliability and compliance in sensitive and large-scale food operations.

Major Achievements

• Delivered food services for Hajj pilgrims exceeding 1 million meals during peak seasons
• Introduced successful in-house retail brands, including Ekla and Ozuma
• Partnered with top-tier European producers for exclusive Saudi distribution rights
• Developed integrated foodservice logistics models for pilgrim villages and event zones

Customer Testimonials

“Their catering logistics for our Umrah tour group were flawless—high-quality meals delivered on time, every time.” – Director, Pilgrimage Management Company, Makkah

“As a retailer, we value HFS’s grab-and-go options—they’ve transformed our in-store food offerings.” – Operations Manager, National Convenience Chain, Riyadh

These testimonials reflect HFS Import’s strong customer satisfaction and operational excellence in Saudi Arabia’s foodservice industry.