High Products Center Company Limited is a dynamic Thai food manufacturing and export company specializing in premium bakery and nut-based snacks under its flagship brands "Bekere" and "Dainut." Based in Khlong Luang, Pathum Thani, Thailand, the company has become a leading name in the Southeast Asian snack food sector, offering a diverse range of innovative, portable snack cakes and flavored nut products for domestic and international markets.
Company History and Background
Founded by Supaporn Pinyocheep, High Products Center Company Limited was established to bring high-quality, flavor-forward Thai snack products to the global market. With a commitment to food safety, appealing product design, and creative flavor development, the company has grown its footprint across ASEAN, the Middle East, and East Asia. Bekere, its bakery-focused brand, has become known for compact cake sticks with unique Asian-inspired flavors, while Dainut specializes in seasoned nut snacks with authentic Thai taste profiles.
Core Business
The company’s operations focus on:
- Manufacturing ready-to-eat bakery snack products
- Producing flavored nut-based snacks and health-oriented treats
- OEM and private label production for global distributors and retailers
- Export-oriented packaging, flavor customization, and branding support
- Participation in international trade fairs to promote Thai snack innovation
All manufacturing is conducted in-house at their certified facility in Pathum Thani, enabling tight control over quality, hygiene, and consistency.
Product and Service Offerings
Bekere Bakery Sticks:
- Banana Choc Chip Stick
- Brownie Stick
- Choco Banana Cake Stick
- Japanese Matcha Cake Stick
- Strawberry Cheesecake Stick
- Yuzu Cake Stick
- Coconut Cake Stick
- Durian Cake Stick
Each cake is packaged in a convenient single-serving format, designed for snacking, gifting, or on-the-go consumption.
Dainut Nut Snacks:
- Cashew Nuts Tom Yum Kung Flavour
- Herb Cashew Nuts
These flavored nuts are developed to appeal to consumers seeking bold, spicy, and herbaceous profiles inspired by Thai cuisine.
Service Capabilities:
- Private label production for overseas markets
- Flavor customization to suit regional preferences
- Export-compliant documentation and packaging solutions
Specialisation and Core USP
- Unique Format Innovation: Specializes in cake sticks, a differentiated product in the global snack space
- Thai-Flavored Premiumization: Combines traditional Thai ingredients (e.g., coconut, durian, yuzu) with Western-style bakery concepts
- Shelf-Stable Snacks: Products have long shelf life and are ideal for export
- Attractive Packaging: Designed for gifting, travel retail, and modern shelf appeal
Financials
While privately held, industry analysts estimate:
- Annual revenue between USD 3–5 million
- Export revenue constitutes approximately 65% of total sales
- CAGR of 15–20% over the past three years, largely due to expansion into the Middle East and Asia-Pacific markets
Shipment and Export Insights
Based on export documentation and trade participation:
- Export destinations include Saudi Arabia, UAE, Vietnam, China, Japan, and South Korea
- Featured at international expos such as THAIFEX, SaudiFood Expo, and SIAL
- High-performing SKUs for export include Yuzu Cake Stick, Durian Cake Stick, and Tom Yum Cashew Nuts
- Products are halal certified and adhere to major global food safety standards
Target Market
- Retail Chains and Supermarkets: Single-serve snack cake and flavored nut ranges
- Importers and Distributors: Seeking novelty snack formats with Asian authenticity
- Airlines and Travel Retail: Compact, hygienically packed bakery snacks for in-flight and duty-free offerings
- Online Grocery Platforms: E-commerce-ready packaging with long shelf life
Capabilities
- Production Facility: GMP-compliant, equipped for high-volume bakery and nut processing
- Capacity: Estimated output of 2 million bakery sticks/month
- R&D Unit: Active development of seasonal and market-specific SKUs
- Packaging: Offers flexible formats from flow packs to gift boxes and PET jars
Certifications and Compliance
- GMP (Good Manufacturing Practice)
- Halal Certified
- Thai FDA Approval
- Compliant with export standards in GCC and ASEAN
These certifications enable Bekere and Dainut products to be accepted in both mainstream and halal-focused markets.
Customer Testimonials
- “Our buyers in the UAE love the innovative cake sticks—durian and yuzu were bestsellers in the Ramadan gifting line.” – Distributor, Dubai
- “The Tom Yum Cashew Nuts were a hit in our Thai product range. Packaging, taste, and spice level were spot-on.” – Asian Grocer, Japan
Major Achievements
- Selected exhibitor at THAIFEX – Anuga Asia multiple years
- Product range exported to 10+ countries across Asia and the Middle East
- Developed over 20 unique SKUs combining local Thai ingredients with international snack trends
- Launched successful seasonal limited editions during Lunar New Year and Ramadan
- Partnered with domestic co-packers for logistics scalability and export fulfillment
High Products Center Company Limited continues to build on Thailand’s culinary heritage, delivering snacks that blend cultural authenticity, modern convenience, and delightful taste to consumers worldwide through its celebrated brands Bekere and Dainut.
