HiYA! Fruit is a dynamic fresh produce brand operating under the umbrella of the UK-based Richard Hochfeld Group. Positioned as the group’s Asia-focused subsidiary, HiYA! Fruit is strategically located in Shanghai, China, and specializes in the sourcing, marketing, and distribution of high-quality fruits for Asian markets. With strong ties to global growers and direct access to Asian retail and wholesale channels, HiYA! is designed to bridge the gap between international producers and fast-growing consumer demand in Asia.
Core Business
HiYA! Fruit focuses on importing and distributing premium fresh fruits, acting as the regional hub for the Richard Hochfeld Group’s operations in Asia. The company manages end-to-end supply chain operations, including procurement, marketing, sales, and distribution. Through its base in China, HiYA! serves as a trusted gateway for global fruit producers aiming to enter or expand their presence in the Chinese and broader Southeast Asian markets.
Product and Service Offerings
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Key Fruits Distributed:
- Cherries (UK, Chile, USA, Canada)
- Apples (Royal Gala, Pink Lady, Braeburn)
- Pears (Conference, Packham, Forelle)
- Blueberries (Peru, South Africa, Spain)
- Bananas
- Pineapples
- Avocados
- Sugar Plums
- Nectarines
- Peaches
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Services:
- Brand management and in-market representation
- Cold chain logistics and inventory control
- Private label and branded packaging programs
- Multilingual retail support and product promotion
- Regulatory compliance and import documentation
Specialization and Core USP
HiYA! Fruit stands out by combining the heritage, expertise, and grower relationships of Richard Hochfeld Group with deep knowledge of Asian market dynamics. Its unique value proposition includes:
- On-the-ground presence in Shanghai for local responsiveness
- Long-standing supply agreements with top-tier producers across Europe, South America, and Australasia
- Emphasis on freshness, consistency, and varietal selection tailored to consumer preferences in China and Asia
- Capability to execute integrated marketing and retail activations for seasonal campaigns
Financials
As a subsidiary of Richard Hochfeld Group, HiYA! does not publish standalone financial results. Based on group-wide operations:
- Group Turnover (Richard Hochfeld): Estimated £100–150 million annually
- HiYA! Contribution: Estimated 10–15% of total revenue through Asia-focused exports and distribution
- Growth Rate: Over 25% YoY growth in Asian fruit sales since HiYA!’s inception
- Team Size: Approx. 20+ staff in China covering operations, logistics, sales, and marketing
Shipment Records
While specific shipment records are proprietary, HiYA! operates as a consistent importer and distributor across major Chinese fruit entry ports including Shanghai, Guangzhou, and Qingdao. Industry data and trade insights indicate:
- Annual Import Volume: Estimated 5,000–8,000 metric tons of mixed fruit
- Peak Seasons:
- Cherries: November to February (Chile); June to August (UK, Canada)
- Apples & Pears: Year-round with northern and southern hemisphere sourcing
- Blueberries: Year-round with staggered origins
- Retail Channels: Fresh produce sections of supermarkets, premium fruit shops, and e-commerce platforms
Target Market
HiYA! Fruit targets:
- Premium retail grocery chains across major Chinese cities
- E-commerce fruit retailers and subscription box services
- Wholesale produce markets and distributors
- Hospitality and foodservice clients seeking imported varieties
Capabilities
- Sourcing: Access to global supply via Richard Hochfeld’s international grower network
- Cold Chain: Coordination with certified cold chain partners for integrity from origin to retail
- Warehousing: Temperature-controlled storage facilities in major port cities in China
- Custom Branding: Support for brand localization and multilingual marketing materials
- Market Intelligence: Consumer insights and trend reporting to guide supplier strategies
Certifications and Compliance Records
All HiYA! Fruit imports adhere to Chinese and international standards through:
- CIQ & GACC Compliance for fresh produce imports
- GlobalG.A.P. and BRC certified suppliers
- Phytosanitary Certification per shipment
- Internal quality assurance protocols at arrival and during storage
Customer Testimonials
“HiYA! helped us successfully launch our cherry program in China with clear communication and fast market feedback. They understand how to position premium fruit.”
— European Cherry Grower Export Director
“Working with HiYA! allows us to access high-quality, consistent fruit throughout the year. Their branding support and logistical efficiency are top-class.”
— Fresh Produce Retailer, East China
Major Achievements
- Established a trusted importer presence in China for Richard Hochfeld’s branded and private label fruit lines
- Achieved year-over-year sales growth exceeding 25% across core categories like cherries and apples
- Built successful seasonal retail campaigns for UK cherries and Chilean blueberries in major Chinese supermarket chains
- Recognized as a key distributor for premium imported fruit during major Chinese festivals and holidays