Exhibiting at Thaifex - Anuga Asia 2025

Honey Tree Company Limited, headquartered in Mong Kok, Kowloon, Hong Kong, is a specialized honey processor and exporter known for its premium-grade, non-adulterated honey products. With a strong commitment to food safety and traceability, the company has earned a reputation for supplying high-quality honey to international buyers, particularly in the EU and Asia-Pacific regions. Established in the early 2000s, Honey Tree operates as a vertically integrated exporter with strong ties to beekeeping cooperatives in mainland China.

Core Business

Honey Tree Co., Ltd. focuses on the sourcing, processing, and global distribution of honey and honey-based products. The company primarily serves private label customers, distributors, and bulk buyers, emphasizing regulatory compliance and quality assurance. All honey products are processed to meet stringent EU import standards, making them highly competitive in regulated markets.

Product and Service Offerings

1. Pure Honey

• Monofloral Varieties: Acacia, Linden, Jujube, Rape, Buckwheat
• Polyfloral Wildflower Honey: Collected from diverse floral sources across Chinese provinces
• Moisture content ≤ 18% and HMF levels < 10 mg/kg

2. Comb Honey

• 100% natural honeycombs, harvested and sealed in frames
• Ideal for gourmet markets and luxury gift packaging

3. Royal Jelly in Honey

• Blends of fresh royal jelly suspended in raw honey
• Positioned for health-conscious consumers and wellness brands

4. Ginger Honey

• Functional honey blend infused with ginger extracts
• Supports immunity and digestion, popular in Asian markets

5. Custom Honey Blends

• Tailor-made SKUs for OEM/private label clients
• Customization available for flavor, viscosity, floral profile, and packaging

Specialization and Core USP

Honey Tree's unique selling proposition lies in its focus on non-adulterated, fully traceable honey sourced from smallholder bee farms in mainland China. The company’s facilities are equipped to perform:

• Filtration without overheating, preserving enzymatic activity
• Antibiotic and pesticide residue testing before export
• In-house quality assurance labs verifying diastase activity and electrical conductivity
• Custom EU-compliant bottling and bulk packing (e.g., 290 kg drums)

Financials

As a private entity, Honey Tree Co., Ltd. does not disclose full financials. However, trade records and import-export data indicate:

• Average export volume exceeds 500 metric tons annually
• Key product SKUs include bulk polyfloral honey and royal jelly blends
• Estimated export revenue surpasses USD 2.5 million annually

Shipments and Export Markets

Verified from multiple trade databases:

• Honey Tree has completed over 300 documented international shipments
• Major export destinations include:
  • Germany
  • Netherlands
  • Japan
  • South Korea
  • Vietnam
• Shipments primarily consist of bulk drums, comb honey, and private label jars

Target Market

Honey Tree targets a broad B2B customer base, including:

• Health food companies
• Nutraceutical brands
• Honey packers and blenders
• Retail chains offering private-label honey
• Foodservice and ingredient buyers in the natural food industry

Their products appeal to clients that prioritize clean-label sourcing, antibiotic-free verification, and customization flexibility.

Capabilities

• Production facilities conforming to EU food safety guidelines
• High-volume capacity with bulk and retail packing formats
• Multilingual trade support and documentation services
• Flexible OEM support for small and large batches

Certifications and Compliance

• In-house testing for:
  • Moisture
  • Diastase activity
  • HMF
  • Sugar profile (TLC)
  • Residual antibiotics and pesticides
• All batches are fully traceable with origin codes
• Products compliant with EU, Japanese, and Chinese food safety regulations

Customer Testimonials

“We have been sourcing bulk polyfloral honey from Honey Tree for five years. Their batches are consistent and meet all EU lab specs.”
— European Importer, Organic Honey Company

“The royal jelly in honey product was a great addition to our premium health line. Reliable and clean sourcing.”
— Health Product Buyer, South Korea

Major Achievements

• Exported over 2,000 metric tons of honey since 2015
• Maintains zero-rejection record in EU honey testing as of 2023
• Developed over 50 OEM/private label SKUs for international clients
• Built a network of 200+ smallholder beekeeping farms across five provinces in China
• Recognized in regional food expos such as Asia Food Expo and BioFach China

Honey Tree Co., Ltd. remains a trusted partner for ethically sourced, lab-verified honey products, supporting clean-label global supply chains with high-quality, unadulterated honey solutions.