About Howard Park Wines
Howard Park Wines is one of Australia’s most distinguished family-owned wineries, based in Cowaramup, Western Australia. Established in 1986 by the Burch family, Howard Park is known for producing exceptional wines from the Margaret River and Great Southern wine regions. The winery has built a strong reputation for crafting premium wines that reflect the unique terroirs of these regions while maintaining a commitment to sustainability, quality, and innovation.
Core Business and Specialization
Howard Park Wines specializes in:
- Premium Wine Production – Producing world-class wines across multiple ranges, from flagship icon wines to accessible regional selections.
- Sustainable Winemaking – Implementing environmentally responsible vineyard management and production techniques.
- Multi-Regional Sourcing – Utilizing select vineyards in Margaret River and Great Southern to achieve diverse and high-quality wine profiles.
With a philosophy rooted in meticulous vineyard management and innovative winemaking, Howard Park consistently delivers award-winning wines that reflect Western Australia’s premier wine-growing regions.
Product Offerings
Howard Park Wines offers an extensive range of premium wines categorized into several collections:
Icon Wines
- Abercrombie Cabernet Sauvignon – The flagship wine, crafted from the best parcels of Cabernet Sauvignon.
- Allingham Chardonnay – Premium Chardonnay from Margaret River, known for its elegance and complexity.
- A.S.W. Cabernet Sauvignon Shiraz – A blend highlighting the synergy between two of Australia’s most iconic varietals.
Jeté Sparkling Range
- Jeté Brut – Traditional method sparkling wine with finesse and freshness.
- Jeté Rosé – Elegant rosé sparkling wine with delicate red fruit notes.
Distinguished Sites Collection
- Leston Shiraz – Showcasing the unique terroir of Margaret River’s Leston Vineyard.
- Scotsdale Cabernet Sauvignon – A premium expression of Great Southern’s cool-climate winemaking.
Heritage Collection
- Riesling – Classic Western Australian Riesling with vibrant acidity.
- Chardonnay – Margaret River Chardonnay with well-integrated oak and minerality.
- Sauvignon Blanc – Crisp and aromatic white wine reflecting the region’s cool-climate characteristics.
Regional Range
- Miamup Cabernet Sauvignon – Accessible yet refined Cabernet from Margaret River.
- Miamup Chardonnay – Balanced, fruit-driven Chardonnay.
Arbor Novae
- Limited-release small-batch wines – Innovative expressions from select vineyard parcels.
Market Presence and Target Audience
Howard Park Wines serves a diverse clientele, including:
- Premium wine consumers – Enthusiasts seeking high-quality, award-winning wines.
- Fine dining establishments – Restaurants and hotels featuring premium wine lists.
- Wine collectors and investors – Individuals looking for cellar-worthy vintages.
- Retail distributors – High-end wine retailers and specialty stores.
- International markets – Strong export presence across Asia, Europe, and North America.
Competitive Advantages and USP
Howard Park Wines differentiates itself through:
- Family-Owned Legacy – A dedication to craftsmanship and authenticity over generations.
- Multi-Regional Expertise – Combining the best vineyard sites from Margaret River and Great Southern.
- Award-Winning Wines – Consistently recognized in international wine competitions.
- Sustainable Practices – Focused on organic farming, water conservation, and reduced carbon footprint.
- Fine Wine Craftsmanship – Combining traditional techniques with cutting-edge innovation.
Certifications and Compliance
Howard Park Wines adheres to stringent quality and environmental standards:
- Certified Sustainable Winegrowing Australia (SWA) – Commitment to environmentally responsible viticulture.
- HACCP Certified – Ensuring food safety and production excellence.
- Member of Australia’s First Families of Wine – Recognized for heritage and quality in Australian winemaking.
Achievements and Recognition
- Top-rated Cabernet Sauvignon – Abercrombie Cabernet consistently scores above 95 points in international wine ratings.
- James Halliday 5-Star Winery – Recognized by Australia’s leading wine critic.
- Trophy & Gold Medal Winner – Multiple awards in Decanter, James Suckling, and Wine Spectator competitions.
- Expanding Global Distribution – Howard Park exports wines to over 20 countries worldwide.
Shipment and Export Data
Howard Park Wines has a strong international presence, exporting wines to key markets such as:
- Asia-Pacific – China, Japan, Hong Kong, Singapore.
- North America – United States, Canada.
- Europe – United Kingdom, Germany, France.
- Oceania – New Zealand.
While specific shipment volumes are not publicly disclosed, the company’s export business has experienced significant growth due to the increasing demand for premium Australian wines.
Customer Testimonials
Howard Park Wines has garnered exceptional reviews from wine critics and customers:
- "Abercrombie is a benchmark Cabernet Sauvignon – structured, complex, and beautifully crafted." – James Halliday, Wine Critic
- "Their Jeté sparkling wines rival some of the best from Champagne, showcasing finesse and balance." – Sommelier, Fine Dining Restaurant
- "Howard Park consistently delivers wines that over-deliver on quality at every price point." – Wine Enthusiast
Future Outlook
Howard Park Wines is committed to continuous growth and innovation, with a focus on:
- Expanding vineyard holdings – Increasing sustainable viticulture across Western Australia.
- Strengthening international distribution – Enhancing brand presence in emerging wine markets.
- Innovating within sparkling wine production – Developing new premium sparkling wine offerings.
- Sustainability initiatives – Implementing more eco-friendly winemaking practices.
With its dedication to excellence, authenticity, and sustainability, Howard Park Wines remains a leader in Australia’s premium wine industry.
