Exhibiting at Thaifex - Anuga Asia 2025

Granny Mi Biotechnology (Hubei) Co., Ltd., headquartered in Xiaogan, Hubei Province, China, is a leading innovator in the field of fermented foods and beverages, specializing in traditional rice wine, functional fermented drinks, and grain-based health products. With a strong commitment to combining ancient fermentation techniques with modern biotechnology, the company operates under renowned domestic brands such as Mi Popo, Zhishi, Zhenxian, and Gushihou.

Core Business and Product Portfolio

Granny Mi Biotechnology has built its reputation on delivering low-alcohol, high-nutrition fermented products that are rooted in Chinese tradition yet adapted to modern health-conscious lifestyles. Its product lines include:

• Fermented Beverages:

  • Mi Popo Rice Wine: Mildly alcoholic and rich in amino acids
  • Low-Alcohol Fermented Drinks: Designed for everyday consumption and suitable for all ages

• Functional Foods:

  • Grain-Based Health Beverages: Made with millet, rice, sorghum, and oats using natural fermentation
  • Fermented Condiments: Containing probiotic benefits and deep umami flavor

• Snacks:

  • Fermented Cereal Snacks: Soft-textured and nutrient-dense, ideal for health-oriented snackers

• Condiments:

  • Liquid Seasonings and Fermented Sauces: Used in traditional and modern Chinese cooking

These products are sold under multiple branded lines, each targeting different segments of the health food and traditional cuisine market.

Specialization and Technological Edge

The company leverages deep fermentation expertise, combining traditional rice wine brewing methods with modern enzyme technology and microbial fermentation research. Key strengths include:

• Use of patented probiotic strains and starter cultures to enhance product efficacy
• Preservation of ancient grain brewing techniques, such as multi-step saccharification and natural aging
• In-house R&D and lab teams supporting new product development and quality control

Their facility is equipped with automated fermentation tanks, temperature-controlled storage, and high-speed bottling lines, enabling them to scale while maintaining artisanal integrity.

Export Markets and Global Outreach

While the core business is currently domestically focused, Granny Mi has begun expanding its global footprint. Key international markets under exploration or early-stage entry include:

• Japan
• Malaysia
• Singapore
• South Korea

Through OEM and ODM partnerships, the company provides custom-formulated fermented beverages to regional brands and specialty distributors.

Certifications and Quality Compliance

Granny Mi Biotechnology (Hubei) Co., Ltd. complies with both national and international food safety and manufacturing standards:

• HACCP Certification
• ISO 22000 Food Safety Management
• QS Certification (Quality and Safety mark issued by China)
• Halal Certification for select beverages

The company has also applied for utility model patents covering fermentation and processing innovations.

Target Markets and Buyers

Granny Mi targets a wide range of B2B and B2C customer segments:

• Health-conscious consumers seeking low-alcohol alternatives with functional benefits
• Retail chains and health food stores in both urban and rural markets
• Private label partners in East and Southeast Asia
• Online and direct-to-consumer platforms, leveraging China's growing e-commerce ecosystem

Its product formats and flavor profiles appeal to both traditional-minded older consumers and younger wellness-oriented demographics.

Manufacturing and Operational Capacity

• Fermentation Infrastructure: Multiple large-capacity fermentation tanks and aging vats
• Bottling Line: Automated hot- and cold-fill options for both glass and PET packaging
• OEM Services: Full support for custom formulations, branding, and regional compliance
• Cold Chain Logistics: Integrated systems for sensitive functional beverages and fermented snacks

The company’s operations can support both bulk industrial clients and boutique, high-value brands.

Industry Feedback and Market Positioning

Granny Mi is recognized in China as a key player in the modernization of traditional food heritage. The Mi Popo brand, in particular, is well-known in Hubei province and surrounding areas, with increasing visibility through trade exhibitions and online platforms.

“Mi Popo rice wine is a nostalgic yet health-forward beverage, made with care and great for gifting or daily wellness.” – Customer review on Tmall China

“The grain drinks from Granny Mi are excellent as part of a functional breakfast regimen. Subtle flavors, smooth texture, and easy digestion.” – Distributor, Guangzhou

Key Achievements

• Expanded product reach across 10 provinces in China
• Developed and launched over 50 SKUs across beverage and snack categories
• Established strategic OEM contracts with five international partners in Asia
• Recognized as a Top Fermented Product Innovator by regional biotech trade councils

Granny Mi Biotechnology (Hubei) Co., Ltd. continues to bridge ancient wisdom with scientific progress, delivering functional, flavorful, and culturally significant fermented foods and drinks to a growing global audience.