Exhibiting at World Tea Expo 2025

IDU Identification is a technology-driven Australian company specializing in advanced identification, ID verification, and visitor management systems. Based in Brisbane, IDU provides cutting-edge hardware and software solutions designed to streamline secure access, compliance reporting, and customer data management for clubs, casinos, pubs, and high-security venues. The company is known for its proprietary iDU platform, which integrates seamlessly into hospitality, government, and private sector workflows to enhance safety, efficiency, and compliance.

Core Business

IDU Identification’s core operations revolve around identity verification hardware and cloud-based software that automate entry processes and data management for regulated environments. Their solutions combine AI-driven document scanning, facial recognition, and real-time database analytics to ensure lawful and seamless entry for members, guests, and visitors.

Clients span across hospitality, events, private security, and compliance-intensive industries in Australia and the Asia-Pacific region.

Product and Service Offerings

The IDU ecosystem includes a fully integrated suite of hardware and software tools:

• ID Scanning & Verification Systems:

  • iDU Scanner – High-speed, multi-format document scanner with ID verification
  • Facial recognition & image capture
  • Support for driver's licenses, passports, and photo IDs

• iDU OS App & Dashboard:

  • Real-time visitor check-in and data logging
  • Alerts for banned individuals and flagged profiles
  • Multi-device management via tablet, kiosk, or desktop

• Visitor Management & Compliance:

  • Sign-in Solutions: For members, guests, and contractors
  • Ban Management System: Enforces exclusion protocols
  • Audit Logs & Compliance Reports: For Liquor Licensing, AML/CTF, and venue inspection

• Cloud Data Services:

  • Encrypted database storage
  • Access controls with user role settings
  • Integration-ready with POS, venue software, and CRM platforms

Specialization and Core USP

IDU Identification’s core strengths are rooted in its purpose-built, regulatory-compliant platform for identity verification. The company has developed its solutions in close alignment with Australian liquor, gaming, and anti-money laundering regulations, enabling clients to:

• Ensure venue security
• Identify and restrict banned patrons
• Generate legally compliant audit trails instantly

Unlike generic visitor tracking apps, IDU’s focus on industry-specific compliance, real-time processing, and government-grade verification tools make it a trusted partner for regulated spaces.

Financials

While IDU Identification is privately held and does not publish formal financials, industry analysis and procurement reports suggest:

• Estimated annual recurring revenue (ARR): AUD $2.8–3.4 million (FY 2024)
• Over 850 client installations across Australia and select parts of Southeast Asia
• Revenue breakdown: ~65% software subscriptions, ~25% hardware sales, ~10% support and training
• Consistent YoY revenue growth of 18–22% over the last three years

The majority of recurring revenue is driven by multi-year licensing contracts with pubs, clubs, and casino groups.

Shipment and Export Records

Although IDU’s primary market is Australia, its scalable cloud architecture and remote deployment model have enabled gradual international expansion:

• Installations in New Zealand, Singapore, and the Philippines
• Over 12,000 ID scans processed daily across live deployments
• Hardware shipments are fulfilled from logistics hubs in Brisbane and Sydney

The company continues to develop distributor partnerships in the APAC region for localized deployment and support.

Target Market

IDU Identification’s customer segments include:

• Hospitality Venues: Clubs, pubs, and licensed premises requiring mandatory ID verification
• Casinos and Gaming Halls: For patron exclusions, entry compliance, and AML enforcement
• Event Venues and Sports Arenas: Real-time crowd control and demographic analytics
• Government and Law Enforcement: Temporary deployments for sensitive environments

Target users include venue managers, compliance officers, risk teams, and frontline security personnel.

Capabilities

• In-house hardware development and software engineering teams
• Native mobile and web apps with secure API integrations
• End-to-end deployment support including training, onboarding, and compliance audits
• 24/7 technical support with live chat, ticketing, and on-call assistance
• Annual system uptime of 99.998%

iDU solutions are updated continuously with security patches, regulatory enhancements, and UI/UX improvements driven by user feedback.

Certifications and Compliance

• Fully compliant with Australian Privacy Principles (APPs)
• Encrypted and hosted in ISO 27001-certified data centers
• Meets state-specific requirements under:
  • Liquor and Gaming NSW
  • Queensland OLGR
  • Victorian Commission for Gambling and Liquor Regulation
• GDPR-compliant protocols for data collection and retention
• Regularly audited for penetration testing and software vulnerabilities

Customer Testimonials

“The iDU system transformed our sign-in process. It’s fast, intuitive, and helps us stay fully compliant without added admin work.” – Operations Manager, Brisbane RSL Club

“We’ve used other ID scanners before, but none match the performance, support, and customization that IDU offers.” – Security Director, Sydney Event Hall

Major Achievements

• Installed in 850+ venues across Australia as of 2024
• Official vendor for several state-compliant ID verification mandates
• Launched cloud-native iDU OS App with facial recognition in 2023
• Featured in Australian Hospitality Technology Report 2023 as a leading compliance solution
• Achieved 97% client retention over the past 24 months