UrVenue is a Nevada-based hospitality technology company headquartered in Las Vegas, providing cutting-edge digital infrastructure for the global hospitality, nightlife, and entertainment industries. As the developer of UV Enterprise™, the first Property Experience Management System (PXMS), UrVenue empowers venues to digitize the guest journey and unify booking, commerce, and venue operations into a seamless platform. With its flagship presence in the world’s hospitality capital, UrVenue supports leading resorts, casinos, nightclubs, and lifestyle brands.
Core Business
UrVenue’s core business is centered on providing comprehensive, cloud-based software platforms that optimize revenue, operations, and guest experiences for hospitality properties. Through its proprietary PXMS, UrVenue integrates multiple revenue-generating activities across a property—including table bookings, cabana reservations, entertainment ticketing, and spa appointments—into a unified guest interface and backend management system.
Product and Service Offerings
UV Enterprise Platform
- Unified Booking Cart: Enables guests to book multiple experiences (dining, nightlife, pool parties, spa, etc.) in one transaction
- 3D Interactive Venue Maps: Allows real-time, visual seat and space selection
- Guest Profiles and Preferences: Tracks visit history and behavior to personalize experiences
- Real-Time Inventory Management: Dynamic updates of available assets across all outlets
Commerce & Operations Modules
- Ticketing Solutions: Configurable pricing tiers, promotions, and access control
- Table Management: VIP mapping, service charge automation, dynamic pricing
- Staff Scheduling: Role-based access, shift management, mobile access
- Analytics & Reporting: Custom dashboards for sales, utilization, and conversion rates
Guest Experience Tools
- Itinerary Builder: Personalized digital itineraries sent to guests pre-arrival
- Cross-Venue Booking Widgets: Unified search and booking across multiple outlets on a single resort website
- Marketing Integrations: CRM, email, and loyalty platforms for post-booking engagement
Professional Services
- Custom Website Development: Mobile-optimized booking interfaces
- Systems Integration: Sync with PMS (Property Management Systems) and POS (Point-of-Sale) software
- Client Success & Training: Dedicated onboarding, training, and technical support
Specialisation and Core USP
UrVenue’s unique value proposition is its role as the first PXMS (Property Experience Management System), making it the central digital layer between a property's front-end guest interface and its back-of-house operational systems.
Key differentiators include:
- Omnichannel Commerce Enablement: Booking via website, mobile, kiosks, and concierge
- Visual UX: 3D maps and real-time seat visualization
- Modular Architecture: Scalable for resorts, standalone venues, or multi-property groups
- Hospitality-Centric Design: Built specifically for experiential environments
Financials
As a private technology firm, UrVenue does not publicly disclose its financial statements. However, based on industry sources and client portfolio:
- Estimated Annual Revenue (2023): $10M – $20M USD
- Client Retention Rate: Over 90% year-over-year
- Software Licenses Issued: Over 800 for venues across North America, Europe, and the Middle East
Shipment Data
While UrVenue does not ship physical products, its SaaS-based solutions are globally deployed:
- Platform Rollouts: Averaging 25–30 new venue activations per quarter
- Key Markets: U.S., Canada, UK, UAE, Mexico, and Southeast Asia
- Support Infrastructure: 24/7 support and server reliability at 99.99% uptime
Target Market
UrVenue caters to a wide range of hospitality segments including:
- Luxury Resorts and Casinos
- Nightclubs and Dayclubs
- Restaurants and Lounges
- Amphitheaters and Performance Venues
- Hospitality Groups and Hotel Chains
Their solutions are particularly tailored for high-volume, high-revenue environments that require real-time booking, asset control, and personalized experiences.
Capabilities
- SaaS Cloud Deployment: Hosted on secure, scalable cloud infrastructure
- Multi-Venue Aggregation: Central management for groups with dozens of properties
- API & SDK Integrations: Seamless plug-ins with PMS, POS, CRM, and digital signage
- White-Labeling: Fully brandable interface for clients
Certifications and Compliance
- PCI-DSS Compliant: Secure credit card and payment processing
- GDPR Ready: Data privacy compliance for European clients
- ADA Web Accessibility Compliance: Mobile and web platforms built with WCAG 2.1 principles
- SOC 2 Type II Certification: In progress for enhanced data security governance
Customer Testimonials
“UrVenue has become the digital backbone of our guest experience operations. The platform is intuitive and powerful.”
— Director of Revenue, Major Las Vegas Resort
“We saw a 38% increase in VIP bookings within the first 90 days of implementing UrVenue’s 3D mapping and unified cart.”
— Nightlife Marketing Manager, Global Hospitality Brand
Major Achievements
- Launched UV Enterprise, the first PXMS for hospitality, in 2021
- Integrated with 30+ hospitality tech platforms including Oracle, Infor, and SevenRooms
- Winner of the 2023 HTNG Tech Innovator Award
- Named among the “Top 10 Hospitality Software Platforms” by Hospitality Technology Magazine
- Platform powers guest experiences at leading resorts such as Wynn, Resorts World, and Caesars Entertainment properties
UrVenue continues to pioneer the digital transformation of hospitality by empowering venues to monetize, personalize, and elevate every corner of their property, from the pool to the penthouse.
