Exhibiting at IFEX Philippines 2025

King Sue Ham & Sausage Co., Inc. is one of the Philippines’ most iconic and enduring meat processing companies, renowned for its Chinese-style hams, European-inspired cold cuts, and a wide array of ready-to-cook meat products. With over nine decades of heritage, King Sue has evolved into a modern manufacturer and exporter while preserving its legacy of quality, flavor, and innovation.

History and Background

Founded in 1930 by Chinese immigrant Mr. Cu Un Kay, King Sue began as a small business selling bone-in Chinese hams in Manila’s Binondo district. The name "King Sue" derives from the Chinese words "King" meaning "royalty" and "Sue" meaning "small," symbolizing the brand’s original philosophy of delivering "royal-quality food from humble beginnings." Over time, the company relocated its operations to Caloocan City and expanded its facilities to accommodate modern meat processing and export demands. Today, under the leadership of Fernando King, the company remains family-owned and managed, blending tradition with technological advancement.

Core Business

King Sue operates a large-scale, fully integrated meat processing plant in Caloocan, Metro Manila. The facility is equipped for:

• Cold chain storage and distribution
• Advanced meat curing and smoking processes
• Mass production of hams, sausages, and other meat products
• Toll processing and contract manufacturing for retail and food service brands

The company serves supermarkets, hotels, restaurants, institutional buyers, and international clients through its export-grade production capabilities.

Product and Service Offerings

King Sue’s diverse product portfolio includes:

• Hams

  • Bone-in Chinese ham
  • Boneless Chinese ham
  • Hawaiian ham
  • Spiced ham

• Cold Cuts and Sausages

  • Salami
  • Bologna
  • Pepperoni
  • Hungarian sausage
  • Old English pork sausage

• Prepared Meats and Local Favorites

  • Bacon (sliced and slab)
  • Corned beef
  • Tocino
  • Longaniza
  • Sisig
  • Chicken nuggets
  • Chicken relleno
  • Deli burger patties

The company also offers toll processing and private label packaging services for brands in the food retail and HORECA sectors.

Specialization and Core USP

King Sue’s core differentiation lies in its authentic, heritage-based processing of hams, which are cured for up to 30 days, smoked using traditional methods, and glazed with signature sauces. These techniques have been preserved for over 90 years, offering a unique, nostalgic flavor unmatched by mass-market competitors. Its expansion into sausages, deli meats, and Filipino-style ready-to-cook items complements its traditional strength with product variety and versatility.

Financials

As a privately held company, King Sue’s financial disclosures are limited. However:

• Estimated Annual Revenue: PHP 600–800 million (based on market share and processing scale)
• Production Capacity: Over 500 metric tons per month across various product lines
• Retail Footprint: Distributed in over 1,000 supermarkets and wet markets across the Philippines

King Sue has consistently maintained a stable market position despite increasing competition, thanks to its brand loyalty and diversified product portfolio.

Shipment Data

According to trade records and logistics databases:

• Export Markets: Middle East, Guam, and select Asian countries
• Products Exported: Hams, sausages, tocino, and burger patties
• Shipping Frequency: Regular quarterly shipments
• Estimated Export Value (Annual): Over USD 400,000

The company complies with export-grade food safety certifications and halal requirements where applicable.

Target Market

• Philippine domestic market (middle-class and premium consumers)
• Filipino communities abroad seeking traditional hams and meat products
• Institutional buyers (hotels, food service distributors, caterers)
• Retail brands seeking toll manufacturing partnerships

Capabilities

• Manufacturing Infrastructure: HACCP-compliant, cold storage facilities, automated slicing, curing, and packaging lines
• Product Development: In-house R&D team focused on product innovation and customization
• Distribution: Fleet of refrigerated delivery trucks and logistics partners
• Toll Processing: Custom production, private labeling, and co-packing services

Certifications and Compliance

• FDA-Philippines License to Operate
• HACCP-Certified Facility
• GMP Compliance
• Halal Certification (select products)
• ISO-Ready Documentation Systems for traceability and food safety

These accreditations ensure product quality and enable compliance with international food safety regulations.

Customer Testimonials

"King Sue’s hams are a staple during our holidays. Their Chinese-style ham remains unrivaled in flavor and tradition."
— Ma. Teresa Gomez, Supermarket Chain Buyer

"As a restaurant owner, I value consistency and flavor. King Sue’s Hungarian sausages are a customer favorite on our brunch menu."
— Joel R., Restaurateur, Quezon City

Major Achievements

• Celebrated 90 years in the Philippine meat industry in 2020
• Named among the “Top Heritage Food Brands” by leading lifestyle publications
• Awarded by the Philippine Association of Meat Processors for product innovation
• Expanded digital presence through modern e-commerce and food delivery platforms