Product Offerings
Product Categories:
Bakery Products and Confectionery, Biscuits and Confectioneries
Products:
Biscuits: Jacobina Solo 250 g, Jacobina Family 460 g
La Noceda Food Products, Inc., headquartered in Mendez, Cavite, Philippines, is a pioneering manufacturer of traditional Filipino biscuits. Known best for its iconic “Jacobina” brand, the company has been a staple in Filipino households for over seven decades. Its rich heritage and unwavering commitment to quality have made it a trusted name in the local and international markets.
Core Business and Product Offerings
La Noceda Food Products, Inc. focuses on the production and export of Jacobina Biscuits, a unique, flaky, and semi-sweet cracker recognized for its layered texture and nostalgic flavor. Their current product lineup includes:
- Jacobina Solo Pack (250 g)
- Jacobina Family Pack (460 g)
- Jacobina 10-Pack Assorted Retail Units
These products are manufactured using a traditional recipe passed down through generations, ensuring consistency and authentic taste.
Specialization and Unique Value Proposition
The company’s specialization in Jacobina biscuits allows them to dominate a niche market segment. Their unique value proposition includes:
- Traditional biscuit production method using heritage recipes
- Iconic product with strong brand recognition among Filipino consumers
- Minimal ingredient formulation without artificial additives
- Strong shelf-stability for export and retail distribution
Jacobina biscuits are uniquely positioned as both a standalone snack and a pairing for coffee or tea, making them popular among both older and younger demographics.
Financial and Operational Strength
La Noceda Food Products has shown sustained operational stability since its incorporation in 1975. While detailed revenue figures are not public, the company’s ongoing domestic and export operations, extensive retail footprint, and long-standing market presence indicate sound financial health. The company continues to operate a dedicated production facility in Cavite.
Export and Shipment Records
The company is a registered exporter, with Jacobina biscuits present in overseas Filipino retail stores across:
- United States
- Canada
- Middle East
- Australia
Export documentation and participation in events such as IFEX Philippines confirm the brand’s consistent international reach. Their packaging is optimized for both local retail and containerized shipments.
Target Market
La Noceda’s key customer segments include:
- Filipino diaspora communities
- Ethnic groceries and Filipino marts abroad
- Mainstream supermarkets within the Philippines
- Cafés and local eateries serving traditional snacks
The product’s nostalgic value appeals significantly to consumers who grew up in the Philippines and seek authentic flavors.
Capabilities and Infrastructure
- In-house biscuit manufacturing facility in Cavite
- Automated packaging lines for large-scale distribution
- Quality control and food safety systems in place
- Logistics-ready packaging for export markets
- Private labeling and OEM capabilities for select clients
This infrastructure supports high-volume production and consistency in supply chains for domestic and export channels.
Certifications and Compliance
- FDA (Philippines) Registered
- Standard Packaging and Labeling Compliance for export
- Participates in DTI and IFEX Trade Promotions
Although specific international certifications (e.g., Halal, HACCP) were not found, the company adheres to local food safety regulations.
Customer Testimonials
Jacobina Biscuits have been lauded by loyal customers for their nostalgic taste and unique texture. Consumer reviews consistently highlight the biscuit’s quality and freshness, with many praising its ability to retain its signature crunch even after prolonged storage.
Major Achievements
- Established in 1947, making it one of the oldest biscuit companies in the Philippines
- Trademark registered in 1955, a testament to brand legacy
- Export footprint across multiple continents
- Consistent participation in food expos and trade shows
- Widespread availability in Philippine supermarkets and sari-sari stores
La Noceda Food Products, Inc. has cemented its status as a legacy brand by blending tradition with quality manufacturing, ensuring Jacobina biscuits remain a staple in Filipino food culture globally.