Exhibiting at IFEX Philippines 2025

RDF Feed, Livestock and Foods, Inc. (RDFFLFI), operating under the consumer-facing brand "Rapsarap" and "Fresh Options," is one of the Philippines’ most vertically integrated agribusiness companies. Established in 2005 and headquartered in San Fernando, Pampanga, RDF has grown into a multifaceted enterprise encompassing livestock production, feed manufacturing, meat processing, and retail food services. The company is recognized for its commitment to quality, food safety, and innovation across its entire supply chain.

Core Business

RDF’s core operations span four major segments:

• Animal Feed Production: Manufacturing custom-formulated feed for swine and poultry.
• Livestock Farming: Breeding and raising of hogs, broilers, and layers.
• Meat Processing: HACCP-certified slaughterhouse and meat fabrication plants producing fresh and value-added products.
• Retail & Foodservice: Operates over 80 “Fresh Options” meat shops and various quick-service restaurants.

The company ensures full integration from feed production to retail distribution, enabling strict control over quality, safety, and traceability.

Specialization and Unique Selling Proposition

RDF’s strength lies in its farm-to-fork operational model. This vertical integration allows RDF to:

• Maintain consistency in meat quality.
• Reduce contamination risks by controlling each production stage.
• Offer competitively priced meat products due to internal supply chain efficiencies.

Additionally, RDF emphasizes sustainability by implementing biosecurity protocols, waste management systems, and ethical farming practices across its facilities.

Financial Overview

As a privately held company, RDF does not publish detailed financials; however, available reports and business directories indicate RDF employs over 1,000 staff and has expanded retail presence significantly since inception. RDF’s vertical integration has translated into lean operational expenses and increased margins. The company’s annual output includes:

• Over 500,000 broilers and 50,000 market hogs
• Over 80 retail outlets under “Fresh Options”
• Production capacity of up to 50 metric tons of meat products per day

Export and Shipment Data

While RDF primarily serves the domestic market, it is registered with the National Meat Inspection Service (NMIS) and the Department of Agriculture for export compliance. RDF has signaled interest in international markets, particularly in Halal-certified meat exports and processed foods.

Target Market

RDF targets a wide spectrum of consumers:

• Urban middle-class households
• Foodservice establishments
• Institutional buyers like hotels and hospitals
• Quick-service restaurants and meat lovers via its “Fresh Options” and “Rapsarap” outlets

The brand is recognized for affordable, safe, and high-quality meat—making it a household name in Luzon and expanding across the Visayas region.

Capabilities

• Fully Integrated Supply Chain: From feed to retail
• In-House Logistics and Cold Chain Systems
• Modern Feedmill & Hatchery Operations
• Certified Slaughterhouse & Fabrication Facility (HACCP, NMIS Accredited)
• Advanced Inventory and Quality Management Systems

Certifications and Compliance

RDF’s facilities and practices are compliant with:

• HACCP (Hazard Analysis and Critical Control Points)
• NMIS (National Meat Inspection Service, Philippines)
• FDA and DA Accreditation
• Internal QA labs conducting microbiological and chemical testing to uphold safety standards

Customer Testimonials

Testimonials from social media and in-store reviews highlight:

• Consistently fresh and safe meat products
• Friendly and knowledgeable staff at “Fresh Options” outlets
• Convenient availability and variety of meat cuts and processed items

Major Achievements

• Over 18 years of continuous operations
• Pioneer in retailing branded fresh meats in the Philippines
• Opened 80+ “Fresh Options” branches, a market leader in meat specialty retail
• Launched quick-service dining concepts under “Rapsarap”
• Recognized by DTI and agricultural agencies for quality and entrepreneurship

RDF Feed, Livestock and Foods, Inc. continues to redefine Philippine agribusiness through integrated farming, cutting-edge meat processing, and innovative retail strategies that bring safer, fresher, and tastier meat to every Filipino table.