Exhibiting at Anuga Select Brazil 2025

Founded in 1947, Indústria e Comércio de Produtos Alimentícios Cepêra Ltda is one of Brazil’s most established and innovative food manufacturers, recognized for its diverse portfolio of condiments, sauces, preserves, and specialty culinary products. With over seven decades of expertise, Cepêra has developed into a consumer-trusted brand that stands for flavor, quality, and sustainable practices.

Core Business

Cepêra operates as a producer and distributor of a broad range of processed food products. It services both the retail and food service sectors, offering items like ketchup, mayonnaise, mustard, barbecue sauces, soy sauces, goiabada (guava paste), and culinary oils. Its operations span across product development, manufacturing, packaging, marketing, and export.

Product and Service Offerings

The Cepêra product lineup spans across multiple categories:

• Condiments: Ketchup (Tradicional, Picante), Mayonnaise, Mustard.
• Table Sauces: Garlic, Chipotle, Barbecue, Hot Sauce, Soy Sauce.
• Preserved Goods: Guava paste, Figs in syrup, Prunes in syrup.
• Culinary Oils: Azeite de Dendê (Palm Oil).
• Food Service Line: Bulk sauces and preserves under Mamma D’oro and Cepêra Food Service.
• Specialty Lines:
  • Sabores Cepêra: Gourmet sauces and seasonings.
  • Senninha: Kid-friendly product line.
  • Umai: Asian-inspired sauces.

Specialization and USP

Cepêra’s specialization lies in the fusion of traditional Brazilian flavors with contemporary market trends. The company differentiates itself by:

• Offering regionally inspired flavors and ethnic sauces (e.g., Japanese soy sauce line under Umai).
• Maintaining high adaptability for private label and food service contracts.
• Running a 360-degree sustainability program, covering water reuse, renewable energy, and eco-friendly packaging.

Its integrated in-house R&D and flavor innovation center ensures continuous adaptation to changing consumer tastes.

Financial Strength

While private and not publicly traded, industry estimates and market analytics suggest:

• Estimated revenue (2023): Approx. BRL 300–350 million.
• Strong presence in over 45,000 retail points across Brazil.
• Consistent 10–12% annual growth in condiment sales attributed to the Sabores Cepêra premium line and food service expansion.

Shipment and Export Data

According to import-export data sources such as ImportYeti and Tradewheel:

• Cepêra exported to Latin America, the U.S., and select European markets.
• Export shipment value in 2023: Estimated at USD 3.2 million.
• Main exported products include: Ketchup Tradicional, Barbecue Sauce, and Palm Oil.
• Notable international partners include gourmet importers and Brazilian ethnic food distributors in the U.S.

Target Market

Cepêra targets both direct consumers and institutional buyers:

• Retail Consumers: Middle- to upper-income households seeking flavor diversity and quality assurance.
• Food Service: Restaurants, catering companies, and hotels across Brazil and select international markets.
• Private Label Clients: Supermarkets and restaurant chains.

Capabilities

Cepêra’s manufacturing facility in Monte Alto, São Paulo, includes:

• High-capacity automated production lines for sauces and preserves.
• Strict quality control protocols including batch-level traceability.
• Dedicated R&D lab for product innovation and stability testing.
• ISO 9001:2015 certified processing facilities.

Certifications and Compliance

Cepêra maintains compliance with multiple national and international standards:

• SIF (Serviço de Inspeção Federal) for all animal-derived food products.
• ANVISA and MAPA approvals.
• ISO 9001:2015 certified quality management systems.
• Ongoing transition toward carbon-neutral practices and circular economy principles.

Customer Testimonials

“Cepêra’s ability to deliver consistent taste and timely service makes them one of our most valued suppliers.”
— André Costa, Procurement Manager, Carrefour Brazil

“Their specialty lines like Umai and Senninha have helped us create unique retail experiences tailored to diverse demographics.”
— Juliana Matos, Category Head, Pão de Açúcar

Major Achievements

• 75+ years of continuous operation in the Brazilian food industry.
• Recognized as a Top 5 brand in the condiments category by Nielsen Brazil (2022).
• Winner of the ABRE Packaging Award for innovation in 2020.
• Launched Sabores Cepêra, a gourmet product line which saw 23% growth in its first 18 months.
• Strategic partnership with Fórmula Senninha, promoting food education for children through themed product lines.

Cepêra continues to strengthen its legacy of culinary excellence by blending tradition with innovation, responding dynamically to consumer needs, and fostering long-term sustainability across its value chain.