Innovad Group, headquartered in Antwerp, Belgium, is a globally recognized innovator in animal nutrition and health, offering science-backed feed additives and integrated solutions that drive animal performance, welfare, and sustainable farming. With a strong R&D orientation and a growing international footprint, Innovad is redefining how producers manage gut health, immune function, and mycotoxin control.
Company Overview
Founded on a vision of sustainable livestock production, Innovad blends biotechnology, natural extracts, and precision biomonitoring to create solutions for the challenges of modern animal farming. Its comprehensive product suite targets poultry, swine, ruminants, and aquaculture sectors, backed by rigorous field trials and real-world efficacy.
Core Business Areas
Innovad’s offerings span across several critical domains:
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Feed Additives:
- Escent®: Advanced mycotoxin deactivator with proven multi-mycotoxin control.
- Lumance®: Gut health enhancer combining short-chain fatty acids, plant extracts, and slow-release butyrate.
- Cerebra®: Immune and stress response modulator designed to support health during high-performance phases.
- Panbonis®: Natural source of 1,25-(OH)2D3 with high bioavailability for bone and eggshell quality.
- Aflocox®: Phytogenic solution for coccidiosis management and resistance mitigation.
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Biomonitoring Tools:
- Myco-Marker®: First-of-its-kind blood-based biomarker test for actual mycotoxin exposure in animals.
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Natural Extracts:
- Functional phytogenics developed through Eco Treasures, a vertically integrated plant extraction facility.
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Specialty Ingredients:
- Scentarom®: Palatants and sensory enhancers.
- Preservation agents, natural pigments, and flavor modulators.
Unique Selling Proposition (USP)
Innovad distinguishes itself through:
- Data-driven animal health diagnostics (e.g., Myco-Marker®)
- Robust R&D collaborations with global universities and institutes
- Vertically integrated production including proprietary extraction technologies
- Multi-brand synergies via acquisitions (Herbonis, AddCo, OligoBasics)
Financial and Operational Data
Innovad Group has demonstrated strong growth and global penetration:
- Presence in over 80 countries
- Direct operations and subsidiaries in Europe, Latin America, and Asia
- More than 150 employees, including R&D scientists, veterinarians, and nutritionists
- Recent acquisition of Herbonis Animal Health GmbH and AddCo Nutrition
Estimated Revenue (2023): €45–55 million, driven by international demand for precision animal nutrition solutions.
Scientific and Market Impact
- Validated efficacy through over 25 peer-reviewed studies
- Myco-Marker® adopted by 100+ integrated producers across 5 continents
- Reduced mycotoxin-related economic losses by up to €40 per ton of feed
- Supported over 400 farms globally in adopting antibiotic-reduction strategies
Target Markets
Innovad solutions are designed for:
- Integrated livestock and poultry producers
- Feed mills and premix manufacturers
- Veterinary and animal health distributors
- Agri-food corporations focusing on antibiotic-free programs
Infrastructure and Capabilities
- GMP+ and FAMI-QS certified production facilities
- State-of-the-art research labs in Belgium and Germany
- Exclusive Eco Treasures extraction plant for natural actives
- Global logistics and regulatory support teams
Certifications and Compliance
- GMP+ Certified
- FAMI-QS Certified
- ISO 22000
- Compliance with EU EFSA regulations, FDA, and MAPA Brazil
Customer Testimonials
"Escent® provided tangible improvements in feed conversion and reduced gut health issues—especially under high mycotoxin pressure."
— Technical Director, Poultry Integrator, Latin America
"Myco-Marker gave us a new lens into what our birds were truly exposed to. It's revolutionized our feed strategy."
— Swine Veterinarian, Southeast Asia
Major Achievements
- Launched Myco-Marker®, an industry-first biomarker tool for live mycotoxin monitoring
- Acquired Herbonis (Switzerland) to enhance natural Vitamin D3 portfolio
- Partnered with global academic institutions for microbiome and resilience research
- Published leading white papers on gut health, oxidative stress, and feed resilience
- Recognized at EuroTier and VIV MEA for innovation in feed additives
Innovad Group remains at the forefront of sustainable and smart animal nutrition, leveraging science and innovation to improve performance, welfare, and profitability in animal production globally.
