Innovative Packaging Industry Corp., based in Valenzuela City, Metro Manila, is the visionary company behind the global snack brand “Oh So Healthy!” (OSH!). With a strategic focus on functional snacks made from real fruits and vegetables, the company has become a trendsetter in Southeast Asia’s better-for-you food manufacturing space.
Core Business
Founded to provide guilt-free snack alternatives, Innovative Packaging Industry Corp. operates as a contract food manufacturer, exporter, and brand owner. Their business centers on developing, producing, and distributing health-conscious snack innovations that cater to modern lifestyles while using sustainable local produce.
Product and Service Offerings
Under the Oh So Healthy!® brand, the company offers an extensive lineup of premium snacks:
- Fruit & Veggie Crisps:
- Mango + Sweet Potato + Banana
- Coconut + Purple Yam + Banana
- Guava + Purple Yam + Banana
- Jackfruit + Pineapple + Banana
- Squash + Cheese
- Kimchi Veggie Crisps
- OSH! Pops:
- White Cheddar
- Sour Cream
- Smoky BBQ
- Instant Desserts:
These snacks are:
- Non-fried
- Gluten-free
- Non-GMO
- Vegan-friendly
- Free from preservatives and artificial ingredients
The products are packaged in resealable, export-ready pouches with a shelf life of up to 12 months, ideal for both retail and wholesale formats.
Specialization and Core USP
Innovative Packaging Industry Corp. sets itself apart through its use of vacuum dehydration and baking technology, preserving the nutritional value of fruits and vegetables without the need for frying. Core differentiators include:
- Patented dehydration methods for optimal crunch and nutrient retention.
- A focus on native Filipino produce like banana, ube, jackfruit, and sweet potato.
- Positioning as a functional snacking brand that caters to dietary-specific consumers.
Their continuous innovation and commitment to ingredient transparency resonate strongly with health-aware millennials and Gen Z consumers globally.
Financials
While exact revenue data is confidential, the company has shown:
- Year-on-year growth in both local and international markets, driven by increased health snack adoption.
- Retail shelf presence in over 800 stores across the Philippines, and international distributors in the U.S., Canada, UAE, Singapore, and Australia.
- Growth partnerships with food distributors, wellness platforms, and online grocery platforms.
Participation in export acceleration programs has helped expand distribution and improve cash flow via diversified product lines.
Shipment Data
Trade export insights and DTI data confirm:
- Export volume surpassing 150 international shipments from 2021 through 2024.
- Consignments primarily include OSH! Crisps and OSH! Pops with SKU-level traceability and barcode systems.
- Shipping formats range from pallets to containerized volumes depending on destination.
These logistics capabilities enable them to scale production while maintaining quality assurance across borders.
Target Market
The company caters to:
- Health and wellness-focused consumers
- Specialty food retailers
- Supermarkets with health snack aisles
- International Filipino food stores and Asian supermarkets
Target demographics include diet-restricted individuals, school-age consumers, and young professionals seeking guilt-free, grab-and-go options.
Capabilities
- In-house product development team for R&D and flavor innovation.
- HACCP-compliant production line with high-capacity dehydration and baking systems.
- Custom labeling, white labeling, and OEM options for international partners.
- Export compliance for North America, Middle East, and Asia-Pacific regions.
These operational strengths empower scalability and agile market responsiveness.
Certifications and Compliance
- Products are FDA Philippines approved.
- HACCP and GMP compliant facility.
- Ingredients and production certified to meet gluten-free, non-GMO, and vegan labeling standards.
- Packaging conforms to international labeling guidelines including nutrition facts, allergen declarations, and barcode systems.
These certifications facilitate seamless entry into regulatory-intensive markets.
Customer Testimonials
Testimonials from retailers and health-conscious consumers include:
- “Tastes indulgent but it’s actually healthy—my kids love the Jackfruit flavor!”
- “Perfect snack for school and travel—crunchy and packed with natural sweetness.”
- “OSH Pops are my go-to office snack. No guilt and so much flavor.”
These reviews, sourced from ecommerce sites and social platforms, have helped build trust in the OSH! brand.
Major Achievements
- Featured exhibitor at IFEX Philippines 2022 and 2024, ProPak Asia, and Gulfood.
- Shortlisted in Asia Food Innovation Awards 2023 for Functional Snacking.
- Secured distribution with international retailers in 6 countries.
- Partnered with agricultural cooperatives to source local fruit and vegetable ingredients.
Innovative Packaging Industry Corp., through Oh So Healthy!, has redefined the Philippine health snack segment by delivering flavorful, functional, and guilt-free snacking options backed by science, sustainability, and superior quality.
