Jaindi Export (Pvt) Ltd, operating under the brand name Econutrena, is a leading Sri Lankan manufacturer and global exporter of premium-quality coconut-based products, tropical fruit derivatives, spices, teas, and natural wellness items. Headquartered in Dankotuwa, Sri Lanka, the company is renowned for its commitment to organic cultivation, ethical sourcing, and value-added processing, with a strong international presence across Europe, North America, the Middle East, and Asia.
Core Business and Product Offerings
Jaindi Export has developed a broad portfolio that spans multiple high-demand categories in the global health food, organic, and natural personal care markets.
Key Product Categories:
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Coconut-Based Products:
- Organic Virgin Coconut Oil
- Organic Coconut Milk & Cream
- Organic Desiccated Coconut
- Organic Coconut Flour
- Organic Creamed Coconut
- Organic Coconut Butter
- Organic Coconut Water
-
Fruit Products:
- Dehydrated Tropical Fruits (Pineapple, Mango, Banana)
- Fruit Purees & Juices
-
Spices:
- Organic Ceylon Cinnamon
- Organic Black Pepper
- Organic Cloves
- Organic Nutmeg
-
Tea Products:
- Organic Black Tea
- Organic Green Tea
- Functional Herbal Teas
-
Baking Ingredients:
- Coconut Chips
- Coconut Flakes
-
Cooking Ingredients & Salad Dressings:
- Coconut Aminos
- Coconut Vinegar
- Coconut Syrup
-
Health & Beauty Products:
- Coconut oil-based skin and hair care items
All products are processed using state-of-the-art facilities that comply with global food and cosmetic safety standards, ensuring freshness, traceability, and nutritional integrity.
Specialisation and Unique Selling Proposition (USP)
Jaindi Export’s strength lies in its vertically integrated supply chain and unwavering commitment to organic and ethical production practices. Core USPs include:
- Direct sourcing from organic-certified coconut plantations in Sri Lanka
- Fully owned and operated GMP-certified manufacturing facility
- In-house R&D team for new product development and custom private labels
- Export-ready packaging formats in retail and bulk volumes
- Complete traceability and supply chain transparency from farm to shelf
These strengths have positioned Econutrena as a reliable private label manufacturer for several global health food brands and supermarkets.
Target Market and Client Segments
Econutrena serves a variety of B2B and retail segments across more than 40 countries:
- Organic and natural food distributors
- Health food retailers and e-commerce platforms
- Cosmetic and personal care brands
- Private label companies seeking ethically sourced, organic ingredients
- Bulk ingredient buyers in foodservice and industrial food production
Key export destinations include the United States, United Kingdom, Germany, Australia, Canada, UAE, and Japan.
Financial and Business Performance
While specific financial figures are not publicly available, Jaindi Export has shown:
- Sustained double-digit growth in export volumes year-on-year
- Increasing demand for organic virgin coconut oil, coconut milk, and desiccated coconut
- A growing presence in international food expos like BIOFACH, ANUGA, and SIAL
Sri Lanka’s coconut-based product export industry exceeded USD 850 million in 2023, with Jaindi Export recognized as a key contributor through high-value, branded product lines.
Shipment and Export Activity
Based on global trade data:
- Jaindi Export ships full-container loads (FCLs) of coconut-based products to North America and Europe monthly
- Most products are EU Organic, USDA Organic, JAS, and Halal certified
- Utilizes temperature-controlled and vacuum-sealed packaging methods for sensitive items like coconut flour and virgin oil
Export capabilities include both bulk packaging for industrial clients and retail-ready packaging for branded partners.
Capabilities
The company operates a modern, vertically integrated facility with:
- ISO 22000, HACCP, and GMP certifications
- Organic-certified manufacturing under USDA, EU, and JAS standards
- Flexible production lines for dry, wet, and semi-solid food products
- In-house labeling and custom packaging design services
- Dedicated compliance and export logistics teams
These enable Jaindi Export to efficiently serve both mass-market and niche organic buyers.
Certifications and Compliance
Jaindi Export is certified by leading global food safety and organic bodies:
- ISO 22000 for food safety management
- USDA Organic
- EU Organic
- JAS Organic (Japan)
- HACCP and GMP
- Halal Certification
- Kosher (for select products)
All certifications are updated and audited regularly to ensure ongoing compliance with client and regulatory requirements across markets.
Customer Perception and Market Feedback
Econutrena is known globally for:
- High-quality, ethically sourced coconut products
- Transparent and responsive B2B engagement
- Exceptional packaging and labelling consistency
Retailers and distributors praise the brand for:
- “Excellent product consistency and flavor.”
- “Responsive to private label needs.”
- “Trustworthy Sri Lankan origin partner.”
Econutrena has built strong brand recognition through its participation in global trade shows, digital marketing, and sustainable sourcing campaigns.
Key Achievements
- Exporting to over 40 countries across five continents
- Recognized as a leading organic coconut brand from Sri Lanka
- Featured in BIOFACH, SIAL Paris, Gulfood, and Natural Products Expo
- Developed over 100 SKUs in food and wellness categories
- Continuous innovation in vegan, keto, and gluten-free coconut-based products
Jaindi Export (Pvt) Ltd, through its flagship brand Econutrena, stands as a benchmark for organic excellence, sustainability, and innovation in Sri Lanka’s agro-processing and export industry. Its trusted presence in the international market continues to grow, driven by quality, transparency, and long-term customer partnerships.