Exhibiting at Thaifex - Anuga Asia 2025

Jamla Corporation, headquartered in Carmona, Cavite, Philippines, is a long-standing food manufacturer specializing in Filipino chocolate-based beverages and ready-to-eat meals. Established with the intent of bringing traditional Filipino comfort food and heritage beverages to a broader market, the company is known for its brand legacy and strong foothold in local and overseas Filipino communities.

Company Overview

Founded in the early 1990s, Jamla Corporation has grown from a small family-run food production unit into a recognized exporter of traditional Filipino chocolate products. With a core commitment to heritage, quality, and innovation, the company continues to produce food items that resonate deeply with cultural nostalgia while adapting to modern-day convenience.

Operating from a HACCP-compliant facility in Cavite, Jamla focuses on the manufacture of chocolate-based drinks, champorado (sweet chocolate rice porridge), and ready-to-eat Filipino comfort meals.

Product and Service Offerings

Jamla’s portfolio is organized under several consumer-facing brands and product lines:

1. Chocolate-Based Products (Brand: Alfonso's)

• Alfonso’s Hot Chocolate – A rich, velvety beverage made from premium local cacao.
• Alfonso’s Tablea – Traditional cacao disks used in cooking and beverages.
• Instant Chocolate Champorado – Quick-cook version of the iconic Filipino rice chocolate porridge.
• Instant Gourmet Choco Mix – Pre-sweetened powdered drink for instant preparation.

2. Ready-to-Eat Meals (Brand: Tita Lulu's)

• Tita Lulu’s Arroz Caldo – A hearty rice porridge with real ginger and chicken, shelf-stable and microwave-ready.

3. Other Brands

• Megan – Secondary label used for co-packing and export blends.

All products are manufactured using high-quality local ingredients, leveraging slow-roasting techniques for cacao and small-batch blending to ensure flavor integrity.

Unique Selling Proposition

Jamla’s core advantage lies in combining Filipino culinary tradition with modern convenience formats. The company offers:

• Authentic taste profiles true to Philippine heritage
• High adaptability for export and OFW markets
• Shelf-stable, ready-to-consume food and drink products
• Locally sourced cacao from Batangas and Davao

Their flagship product, Alfonso’s Hot Chocolate, is popular not only in the Philippines but also across OFW-heavy destinations like the US, Canada, and the Middle East.

Target Markets

Jamla Corporation caters to:

• Retail supermarkets and convenience stores in the Philippines
• Export distributors in Filipino diaspora markets
• Online retail platforms through Shopee, Lazada, and Amazon
• Specialty food retailers carrying ethnic and Asian groceries abroad

Export regions include:

• United States
• Canada
• United Arab Emirates
• Saudi Arabia
• Japan
• Hong Kong

Financials

While private and unaudited, Jamla is considered a mid-tier food exporter, with revenues estimated between ₱150 million to ₱250 million annually, driven by strong seasonal demand and OFW-centric distribution networks. The Philippine chocolate beverage segment alone sees a 5–7% CAGR, with Jamla holding a niche share in the champorado and tablea segment.

Shipment and Export Insights

Based on trade data and distributor disclosures:

• More than 400 container shipments have been executed between 2020 and 2024.
• The most frequently exported SKUs include Instant Champorado and Alfonso’s Hot Chocolate.
• Typical shipment size: 20-foot dry containers with 12–14 tons of goods.
• Private label co-packing is available for select clients in North America and Asia.

Capabilities

• Small-to-mid scale batch production suitable for both mass retail and artisanal positioning.
• OEM manufacturing and private labeling for international markets.
• R&D team developing freeze-dried and powdered traditional meal solutions.
• Cold and dry packaging systems for mixed container loading.

Certifications and Compliance

• HACCP certified
• FDA Philippines compliant
• Export Development Council (EDC) registered
• Halal certification pending for selected products (as of 2024)

Packaging complies with USDA and EU food labeling norms, including multilingual support.

Customer Testimonials

“Alfonso’s Hot Chocolate has that nostalgic richness that reminds me of my childhood in the province. We stock it regularly in our LA Filipino store.”
– Retailer, California, USA

“The instant champorado is a hit in our grocery aisle. Quick prep and the flavor hits the mark.”
– Distributor, Dubai

Recognitions and Activities

• Featured in IFEX Philippines and Gulfood Dubai
• Highlighted in Department of Trade and Industry (DTI) SME Export Forums
• Included in Philippine Top 100 Emerging Food Brands by F&B World (2022)

Jamla Corporation remains a strong advocate for preserving Filipino food identity globally. By offering shelf-ready versions of beloved local dishes and drinks, it plays a vital role in keeping cultural food traditions accessible to global Filipino communities and international consumers alike.