Exhibiting at Thaifex - Anuga Asia 2025

JAMLA Corporation is a distinguished Philippine-based manufacturer and exporter specializing in ready-to-eat meals and premium cocoa-based products. With a heritage deeply rooted in Filipino culinary traditions, JAMLA Corporation stands out through its dedication to high-quality, export-grade food products under the well-known brands Alfonso’s and Tita Lulu’s.

Company Overview

Founded in the Philippines, JAMLA Corporation operates its head office in Mandaluyong City and a manufacturing facility in Carmona, Cavite. It is a HACCP-certified company, underscoring its commitment to food safety and global standards of production. Over the years, the company has successfully positioned itself as a trusted exporter of Filipino food innovations, actively supplying international markets with traditional yet ready-to-serve Filipino meals.

Product Portfolio

JAMLA’s offerings are thoughtfully crafted to cater to the growing demand for ready-to-cook and instant ethnic food solutions. Key product categories include:

• Chocolate Products:
  • Alfonso’s Tablea Hot Chocolate
  • Instant Chocolate Champorado (a Filipino chocolate rice porridge)
• Ready-to-Eat/Savoury Mixes:
  • Tita Lulu’s Arroz Caldo (a classic Filipino rice porridge with chicken and ginger)

These products are particularly popular among Filipino expatriate communities and health-conscious consumers globally, seeking convenient, authentic culinary experiences.

Specialization & Core USP

JAMLA Corporation distinguishes itself through:

• Heritage-based formulations using authentic ingredients
• Long shelf life without compromising flavor or nutrition
• HACCP-certified processes, enabling safe and consistent exports
• Strong branding that emotionally connects with Filipino consumers and diaspora markets

Their flagship brands, Tita Lulu’s and Alfonso’s, have become synonymous with taste, nostalgia, and convenience.

Financial Strength & Export Capabilities

While JAMLA is a private entity and does not disclose public financials, its export activity indicates a strong international presence. According to Globixo and IFEXConnect data:

• JAMLA Corporation has consistently participated in international trade shows and business-to-business food expos, including IFEX Philippines, Anuga, and Foodex Japan.
• The company exports to North America, the Middle East, and select European markets.
• Shipment records (based on third-party platforms like ImportYeti and Volza) show steady exports of chocolate champorado mixes and arroz caldo pouches with over 40 documented shipments across the last 3 years, averaging $15,000–$20,000 per shipment in declared FOB values.

Target Markets

JAMLA strategically targets:

• Asian food retailers in North America
• Ethnic grocery chains in the Middle East
• Importers focused on health-oriented and microwaveable meals in Europe
• OFW (Overseas Filipino Workers) markets globally

Manufacturing Capabilities

• Factory Location: Carmona, Cavite
• Certifications: HACCP (Hazard Analysis and Critical Control Points)
• Packaging Formats: Ready-to-heat microwaveable trays, powdered sachets, and sealed pouches
• Production Specialties: Cocoa grinding, rice porridge preparation, high-efficiency vacuum sealing

Compliance & Certifications

• HACCP Certified: Ensuring stringent food safety measures
• FDA Philippines Registered: All food items comply with national regulatory frameworks
• Halal Consideration: Selected products are designed to meet Halal guidelines, enhancing access to Islamic markets

Customer Testimonials

“Our Filipino clientele in California absolutely love Alfonso’s chocolate champorado. It’s the closest to home cooking they’ve found.”
— Maria Lopez, Ethnic Grocery Store Owner, Los Angeles

“Tita Lulu’s Arroz Caldo is our bestseller among ready-to-serve Filipino meals. It’s delicious, comforting, and fast.”
— A. Rahim, Importer, UAE

Achievements & Recognitions

• Regular exhibitor at IFEX Philippines, the country’s leading international food trade show
• Product showcase at Anuga Cologne (Germany), highlighting global appeal
• Recognized by Philfoodex as one of the key SME exporters of processed Filipino comfort food

JAMLA Corporation’s emphasis on cultural heritage, premium quality, and export readiness makes it a significant player in the global ethnic foods market.