Exhibiting at Thaifex - Anuga Asia 2025

Pure Temptation Pvt. Ltd., headquartered in Ahmedabad, India, is a premium manufacturer and exporter of chocolates, wafer biscuits, and confectionery products. With a strong focus on innovation, taste, and affordability, the company has rapidly expanded its footprint across India and international markets under the popular brands Choco Blast and Pik It. Their state-of-the-art facility and stringent quality controls have earned them a trusted name in the FMCG sector.

Core Business

Pure Temptation's core business encompasses:

• Production of a wide variety of chocolate and confectionery products
• Export of value-added cocoa and chocolate-based goods
• Private label and OEM partnerships for international clients
• Custom packaging for seasonal and gifting purposes

Product and Service Offerings

Choco Blast Cones

• Mini Choco Blast Cone
• Roasted Almond Choco Blast Cone
• Orange, Mint, and Coffee Variants

Wafer Biscuits

• Pikit Crunch Box
• Pikit White Choco Coated Wafer Biscuit

Chocolate Bars

• White Chocolate Bar
• Pik It Milk Chocolate Bar

Chocolate Spreads

• Hazelnut Choco Spread
• Almond Chocolate Spread

Compound Chocolate

• Milk Chocolate Compound Slab
• Dark Chocolate Compound Slab

Flavoured Toppings

• Butterscotch
• Chocolate Flavored Topping

Gift Packs

• Choco Blast Jar, Joy Choco Blast Jar
• Joy in a Box, Pillow Pack Jar

Cake Premix

• Eggless Chocolate Cake Premix
• Eggless Vanilla Cake Premix

Syrups

• Pik It Chocolate Syrup

Specialisation and Core USP

• Innovative Flavours: Wide portfolio including unique Indian-fusion flavors.
• Shelf-Stable Products: Designed for retail and global distribution with long shelf life.
• Flexible Packaging: From sachets and cones to gift boxes and jars.
• Affordable Indulgence: Premium taste with competitive pricing for mass markets.

Financials

Pure Temptation Pvt. Ltd. has demonstrated consistent year-on-year growth:

• Estimated Annual Turnover: INR 25–30 crore (~USD 3–3.6 million)
• Export Revenue Share: Approximately 35% of total revenue
• Revenue CAGR: 18% over the last 5 years

Shipment and Export Activities

• Active exports to 15+ countries including:
  • UAE, Saudi Arabia, Nepal, Sri Lanka, Myanmar, Kenya, and the UK
• Export volumes exceeding 400 metric tons annually
• Products certified and registered for GCC and ASEAN compliance

Target Market

• Retail chains, supermarkets, and convenience stores
• Export distributors in MENA and South Asia
• Online shoppers via Pure Temptation’s e-commerce portal
• B2B private label clients seeking OEM confectionery partnerships

Capabilities

• Modern chocolate production lines
• Fully automated cone and wafer forming lines
• Custom R&D unit for new flavor development
• In-house logistics and warehousing capabilities
• Multilingual packaging and compliance documentation support

Certifications and Compliance Records

• FSSAI Certified
• ISO 22000 Food Safety Management System
• Halal Certification for Middle Eastern markets
• Products compliant with BRC Global Standards for selected export batches

Customer Testimonials

• “The Pik It chocolate bar is a daily treat for my kids. It’s priced right and tastes great!” – Mom, Mumbai
• “Our retail customers in Kenya love Choco Blast cones—it’s our top-selling impulse product.” – Distributor, Nairobi

Major Achievements

• Winner of Best Emerging Chocolate Brand – Gujarat FMCG Awards 2023
• Consistent exhibitor at SIAL India and Gulfood Dubai
• Achieved milestone of 50 million units sold for Choco Blast cones
• Introduced cake premix and chocolate spread lines in response to baking trend growth during the pandemic
• Strong presence on social platforms and influencer-led marketing across India