Hock Seng Food Pte. Ltd., based in Singapore, is a prominent name in the global food industry, recognized for its extensive portfolio of premium canned foods, beverages, and FMCG brands. With over 70 years of experience, the company has grown from a local food supplier to a globally connected exporter and brand owner with reach in over 40 countries worldwide.
Core Business
Hock Seng Food specializes in the manufacture, export, distribution, and branding of shelf-stable food products. Through a comprehensive multi-brand strategy, the company serves a broad spectrum of consumer demands across retail, foodservice, and institutional markets.
Product & Service Offerings
Canned Fruits and Vegetables
- Hosen Quality Baked Beans
- Hosen Jackfruit and Tropical Fruits
- Hosen Young Corn Spear
Seafood
- Fortune Red Salmon
- Fortune Abalone
- Fortune Canned Mackerel and Sardines
Meat Products
- Highway Spicy Ham Luncheon Meat
- Highway Black Pepper Ham
- Highway Corned Beef
Chocolates
- Sincero Dark Chocolate with Berries
- Sincero Almond Nut Coated Chocolates
Beverages
- Royal Select Fruit Juices
- Carbonated Drinks and Isotonic Beverages
Oils and Condiments
- La Diva Extra Virgin Olive Oil
- Cooking Oils and Seasonings
Household and Packaging
- Q Serve Food Storage Solutions
- Kitchen utility items
Specialization and USP
Hock Seng Food's unique value proposition is built on:
- Multi-category manufacturing with deep sourcing capabilities across Asia and Europe
- Owned brands such as Hosen Quality, Fortune, and Sincero, recognized for premium taste and consistency
- Custom label/OEM services for regional distributors and supermarket chains
- Strong logistics network based in Singapore, enabling fast exports throughout Asia-Pacific, the Middle East, and Africa
Financial Strength
Hock Seng Food is part of the Hosen Group, one of the largest food import-export entities in Singapore. While exact financials are not disclosed, the group reports multi-million dollar revenues annually, with a robust presence in retail chains, wholesalers, and e-commerce platforms.
As of 2024:
- Operating in over 40 countries
- More than 100 SKUs across product categories
- Warehousing and distribution centers in Singapore, Malaysia, and China
International Shipment Data
According to export trade sources:
- Ships 40–60 containers per month globally
- Key markets include China, the Middle East, Africa, Southeast Asia, and Oceania
- Frequent exports of canned fruits, salmon, and beverages
Shipment types:
- Ambient 20ft and 40ft containers
- Consolidated shipments with multilingual labeling
- Strong focus on Halal-certified markets
Target Market
Hock Seng Food serves:
- Hypermarkets and supermarkets (e.g., NTUC FairPrice, Cold Storage)
- Distributors and wholesalers
- Foodservice and catering companies
- Institutional buyers such as airlines and hotels
- Private label clients across Europe and Asia
Capabilities
- In-house branding and product innovation
- Full-fledged logistics and export documentation support
- HACCP-certified warehouse and temperature-controlled logistics
- Capacity for OEM manufacturing and private label partnerships
- Strong e-commerce integration across Asia
Certifications and Compliance
- HACCP and ISO 22000 certified facilities
- Halal certification for key product lines
- AVS (Singapore Food Agency) approved importer and exporter
- Products comply with FDA and EU food safety regulations
Customer Testimonials
“Hosen Quality products have remained a staple in our stores for years. Their consistency and reliability are top-notch.”
— David Ng, Buyer, Leading Singapore Supermarket Chain
“Their canned fruits and salmon lines are bestsellers across our Middle East distribution channels.”
— Rana Khaled, Import Manager, UAE-based Food Distributor
Major Achievements
- Export Excellence Award Winner by Enterprise Singapore
- Featured in Asia’s Top 500 FMCG brands (2023)
- Launched Sincero Premium Chocolates as a standalone export brand
- Established multi-brand recognition in ASEAN and African markets
- Regular exhibitor at ANUGA, SIAL, THAIFEX, and Gulfood
Hock Seng Food Pte. Ltd. continues to elevate the standards of shelf-stable food exports from Asia by combining brand leadership, operational excellence, and a global vision tailored for today’s diverse and demanding food markets.
