Exhibiting at Thaifex - Anuga Asia 2025

Jasmer Foods Pvt Ltd, based in Kurukshetra, Haryana, India, is a renowned manufacturer and exporter of premium-quality basmati rice. With a heritage steeped in traditional rice cultivation and decades of expertise in rice milling and global distribution, the company is recognized for delivering consistent quality, aroma, and purity in every grain of rice it exports.

Company Overview

Founded by experienced agricultural professionals, Jasmer Foods Pvt Ltd has grown into a trusted name in the Indian rice export industry. Strategically located in the heartland of India’s rice bowl—Kurukshetra—the company benefits from rich alluvial soil, skilled farmers, and access to world-class logistics infrastructure.

With a fully integrated rice milling and packaging facility, Jasmer Foods adheres to international food safety standards while maintaining the authenticity of traditional basmati rice processing techniques.

Product and Service Offerings

Jasmer Foods specializes in the production and export of the following varieties of long-grain basmati rice:

1. Basmati Rice Variants

• 1121 Steam Basmati Rice – Long, slender grains with a natural aroma and soft texture.
• 1121 Sella Basmati Rice – Parboiled rice with golden hues and excellent cooking consistency.
• 1121 Golden Sella Basmati Rice – A richly golden version of sella rice, preferred in Middle Eastern and African cuisines.
• 1121 Pussa Steam Basmati Rice – Known for its fluffiness and fragrance after cooking.
• Pussa Raw Basmati Rice – Raw processed rice with high elongation ratio and fine texture.

All rice types are available in multiple packaging options ranging from 1kg consumer packs to 50kg bulk sacks, using jute, non-woven, BOPP, and vacuum-sealed packaging formats.

Unique Selling Proposition

Jasmer Foods distinguishes itself through:

• Field-to-Fork Traceability – Direct sourcing from farmers under monitored farming practices.
• Modern Milling Infrastructure – Equipped with Satake and Buhler machinery for de-husking, polishing, sorting, and grading.
• Non-Broken, Aged Rice – Maturity and grain aging of up to 12–18 months for enhanced cooking performance.
• Customization Capabilities – Private labeling, branding, and mixed container shipments tailored for international buyers.

Target Markets

Jasmer’s exports cater to wholesalers, supermarket chains, foodservice companies, and private label importers across multiple geographies, including:

• Middle East (UAE, Saudi Arabia, Kuwait, Oman)
• Africa (Nigeria, Ghana, Kenya, South Africa)
• Europe (UK, Germany, Netherlands)
• North America (USA, Canada)
• Southeast Asia (Malaysia, Singapore, Indonesia)

Financials

Operating within India's robust rice export ecosystem, Jasmer Foods contributes to India’s total basmati rice export industry valued at over USD 4.8 billion (FY 2022-23). As a mid-sized exporter, the company is estimated to ship over 20,000 metric tons annually, translating to a multi-crore turnover primarily driven by high-margin 1121 basmati rice varieties.

Shipment and Export Insights

• Annual Exports: Estimated 800–1,200 TEUs annually.
• Export Documentation: Compliant with APEDA, FSSAI, SGS inspection, and phytosanitary certifications.
• Packaging Standards: Products meet FDA (USA), EFSA (EU), and GCC market requirements.
• Custom packaging available in 1kg, 5kg, 10kg, 20kg, 25kg, and 50kg options for retail and institutional buyers.

Capabilities

• Fully Automated Milling Plant
• Color Sorting, Grading, and De-Stoning Facilities
• In-House Testing Lab for moisture, broken percentage, length ratio, and foreign matter analysis.
• Contract Farming & Procurement System
• In-House Packaging and Labeling Department

Certifications and Compliance

• FSSAI (India)
• APEDA (Agricultural & Processed Food Products Export Development Authority)
• ISO 9001:2015 Quality Management
• SGS Lab Certified Batches
• Compliant with Codex Alimentarius Standards

These certifications ensure food safety, quality, and international acceptability of Jasmer’s rice exports.

Customer Testimonials

“We have worked with Jasmer Foods for over five years. Their 1121 Golden Sella Basmati consistently meets our quality expectations for both retail and foodservice clients.”
– Importer, Dubai, UAE

“They offer timely shipments, transparent documentation, and excellent rice quality. We recommend them for long-term supply contracts.”
– Bulk Buyer, West Africa

Recognitions and Activities

• Listed exporter under the Indian Basmati Exporters Council
• Participated in Gulfood Dubai, SIAL Paris, and WorldFood Moscow
• Featured in AgriBusiness India Magazine as an emerging global basmati supplier
• Active in farmer education and sustainable procurement practices in Haryana and Punjab

Jasmer Foods Pvt Ltd continues to uphold India's legacy as the home of authentic basmati rice by delivering superior grains to tables across the globe, backed by precision farming, rigorous quality control, and customer-first service ethos.