Exhibiting at Foodex Japan 2025

JBM Food Products: Innovating Natural Health Beverages in the Philippines

JBM Food Products is a Philippine-based food manufacturing company specializing in natural and herbal health drinks. Founded by Jose and Lydia Morante, the company is committed to providing high-quality, nutrient-rich beverages that promote wellness and immunity. With a focus on locally sourced ingredients and traditional herbal remedies, JBM Food Products has positioned itself as a key player in the natural health beverage market.

Core Business and Product Offerings

JBM Food Products is best known for its flagship product, Mighty Green 7-in-1 Calamansi Herbal Drink, a nutrient-packed beverage designed to support immune health, digestion, and overall wellness.

Product Line:

• Mighty Green 7-in-1 Calamansi Herbal Drink
  • Key Ingredients: Calamansi, Moringa (Malunggay), Lemongrass, Ginger, Turmeric, Pandan, and Honey
  • Health Benefits:
    • Boosts immune system with high vitamin C content from calamansi.
    • Supports digestion and metabolism with ginger and turmeric.
    • Provides antioxidants from moringa and lemongrass.
    • Natural sweetening with honey, avoiding artificial sugars.

JBM Food Products prioritizes natural ingredients, traditional herbal wisdom, and modern health-conscious formulations to meet the demands of today’s consumers.

Specialization and Unique Selling Proposition (USP)

JBM Food Products differentiates itself through:

1. Locally Sourced Ingredients – Supporting Philippine agriculture and sustainable farming.
2. All-Natural, No Artificial Additives – Free from preservatives, artificial sweeteners, and chemicals.
3. Traditional Herbal Formulation – Combining centuries-old herbal remedies with modern nutritional science.
4. Health and Wellness Focused – Catering to health-conscious consumers looking for natural immunity boosters.

Financial Strength and Market Positioning

JBM Food Products operates within the rapidly growing Philippine health and wellness market, which is expected to expand at a CAGR of 7.5% over the next five years.

• The global herbal beverage market is valued at over USD 3.5 billion, with increasing demand for natural and functional drinks.
• The Philippine herbal drink market has seen a 15% annual growth rate, driven by consumer preference for natural health solutions.
• Calamansi-based products have gained popularity in Southeast Asia, with exports to neighboring ASEAN countries increasing by 20% annually.

JBM Food Products is strategically positioned to benefit from this trend, leveraging traditional herbal knowledge and natural ingredients to capture domestic and export markets.

Shipment and Export Data

JBM Food Products primarily serves the domestic market but is expanding its reach through regional distribution and potential international partnerships.

Key distribution channels:

• Local health food stores and supermarkets in the Philippines.
• Direct sales and community-based marketing.
• Potential exports to ASEAN countries, including Singapore, Malaysia, and Indonesia.

The demand for Philippine-grown herbal drinks has risen, making JBM Food Products a strong player in the health beverage industry.

Target Markets and Consumer Segments

JBM Food Products caters to:

• Health-conscious consumers looking for natural immune-boosting drinks.
• Diabetics and individuals avoiding artificial sugars.
• Elderly consumers and wellness advocates seeking herbal-based health solutions.
• Export markets interested in Philippine superfoods and herbal remedies.

With the global health trend moving towards natural and organic products, JBM Food Products is well-positioned for market expansion.

Certifications and Compliance

JBM Food Products adheres to Philippine food safety standards and ensures its products are manufactured under strict quality control.

Potential certifications include:

• FDA Philippines Registration for food and beverage safety.
• Halal Certification for broader market acceptance.
• Organic Certification to meet global organic product standards.

These certifications will further strengthen consumer trust and export potential.

Customer Testimonials and Industry Recognition

JBM Food Products has received positive consumer feedback, highlighting:

• The refreshing and natural taste of Mighty Green 7-in-1 Herbal Drink.
• Health benefits, including improved digestion and immunity.
• The use of locally sourced ingredients and sustainable practices.

The company has been featured in local trade fairs and health expos, reinforcing its position in the functional beverage industry.

Major Achievements and Industry Standing

• Expansion into nationwide distribution – Growing retail and health store presence.
• Increasing demand for natural calamansi-based beverages – Leveraging Philippines' agricultural strengths.
• Recognition in the Philippine health and wellness industry – Positioned as a trusted name in herbal health drinks.

JBM Food Products continues to drive innovation in the natural beverage space, offering authentic, nutritious, and herbal-infused drinks that align with modern health-conscious consumer needs.