Exhibiting at IFEX Philippines 2025

JBM Food Products is a proudly Filipino-owned food manufacturing company based in Cabatuan, Isabela, Philippines. Established in 2008 by entrepreneurs Jose and Lydia Morante, the company has grown from a backyard business into a thriving direct exporter of nutraceutical beverages, vacuum-fried snacks, and local condiments. Known for its innovation in combining health and tradition, JBM's flagship brands — Mighty Green and The Better Chips — reflect its mission to promote wellness through food.

Company Overview

JBM Food Products was founded with the dual purpose of enhancing Filipino agricultural value chains and introducing healthier, natural food alternatives to both local and international markets. The company operates as a Manufacturer, Trader, and Direct Exporter, sourcing raw materials such as calamansi, malunggay, okra, banana, and coconut directly from Northern Luzon farmers.

JBM holds a HALAL certification, is supported by DTI's Kapatid Mentor ME (KMME) program, and collaborates with regional food innovation centers for R&D. Its products are FDA-registered, and the company adheres to stringent hygiene and food safety protocols.

Product Portfolio

JBM's product lineup reflects a strong focus on health, convenience, and sustainability:

• Calamansi & Malunggay Drinks:

  • Mighty Green 7-in-1 Calamansi Herbal Drink
  • Green Fresh Malunggay Calamansi Pandan Drink

• Vacuum-Fried Chips:

  • The Better Chips: Okra Chips
  • The Better Chips: Banana Chips

• Condiments & Spreads:

  • Coconut Jam
  • Coconut Vinegar
  • Nata de Coco (Coconut Gel)

All products are free from artificial preservatives and chemical additives, catering to wellness-conscious and vegan-friendly markets.

Certifications & Standards

• FDA Philippines Registered
• HALAL Certified
• DTI-accredited MSME
• Compliance with local food safety and labelling standards

Export & Financial Footprint

According to trade data and DTI reports:

• JBM exports primarily to Singapore, Hong Kong, and UAE, targeting Filipino diaspora and health food channels
• Monthly production capacity includes:
  • 4,000–5,000 packs of herbal drinks
  • 2,000+ vacuum-fried snack pouches
• Annual export sales average PHP 3.2–3.8 million (~USD 60,000–70,000)
• Products showcased in IFEX Philippines and ASEAN food expos, gaining traction among overseas buyers

Target Markets

• Filipino grocery outlets abroad
• Organic and health food retailers
• Asian specialty distributors
• Online wellness platforms

Additionally, JBM collaborates with local LGUs and DepEd for inclusion in school feeding programs, promoting its calamansi herbal drinks as a Vitamin C-rich supplement.

Manufacturing & Capabilities

• Facility location: Cabatuan, Isabela
• Machinery: Vacuum fryers, food-grade mixing & bottling equipment, dehydration units
• Product shelf life: 6–12 months with natural preservation techniques
• Packaging: Stand-up pouches, bottles, sachets

Unique Selling Propositions

• Farm-to-shelf integration: JBM sources directly from partner farms
• Low-oil vacuum-fried process: Retains nutrients while ensuring crispness
• Multi-functional drinks: Immune-boosting, digestive support, and hydration in one

Customer Testimonials

“Our clients appreciate the authentic taste of calamansi and the added health benefits of malunggay. JBM drinks are now part of our wellness section staples.”
— Health Store Owner, Singapore

“The Better Chips okra version is a top-seller. Crisp without the grease and full of natural fiber.”
— Grocery Chain Buyer, Hong Kong

Recognitions & Achievements

• Zero to Hero MSME Success Awardee (DTI) for regional entrepreneurship
• Featured exporter at IFEX Philippines and ASEAN SME Week
• Partnered with DA & DOST for R&D in food preservation technologies
• Lauded for rural employment generation and inclusive supply chain in Northern Luzon

JBM Food Products exemplifies the power of Filipino innovation in health-focused food manufacturing, merging rural impact with international competitiveness.