JDE Peet’s is the world’s largest pure-play coffee and tea company, serving consumers in more than 100 countries. The company combines the rich heritage of iconic brands like Douwe Egberts, Jacobs, L’OR, Peet’s Coffee, and Kenco, offering a broad portfolio of premium and mainstream beverage solutions across retail, out-of-home, and online channels. With its UK professional division operating through the platform jacobsdouweegbertsprofessional.co.uk, JDE Peet’s delivers tailored coffee and tea solutions to businesses in hospitality, healthcare, education, and corporate sectors.
Core Business
JDE Peet’s core business centers around sourcing, roasting, packaging, and distributing coffee and tea products globally. It offers an integrated ecosystem combining beverage products, professional-grade brewing equipment, and end-to-end service solutions. The company holds leading positions in both in-home and out-of-home segments across developed and emerging markets.
Product and Service Offerings
Coffee Products
- Instant Coffee: Available under brands such as Kenco, Douwe Egberts, and Moccona
- Roast & Ground Coffee: For commercial and home brewing applications
- Whole Bean Coffee: For gourmet and specialty preparation
- Single-Serve Capsules: Compatible with Tassimo and L’OR espresso machines
- Ready-to-Drink (RTD) Coffee: Canned beverages targeting on-the-go consumers
Tea Products
- Loose Leaf Teas and Packaged Tea Bags under brands such as Pickwick and Super
Coffee Machines and Systems
- Cafitesse: Liquid coffee dispensers for large-volume environments
- L’OR Professional Systems: Pod-based espresso solutions
- Pret Express & On-the-Go Modules: Self-service stations ideal for retail and travel sectors
Market Solutions
- Workplace & Education
- Healthcare & Care Homes
- Hotels & Hospitality
- Restaurants, Cafés & Bars
- Leisure & Travel
- Express Self-Serve for high-traffic environments
Specialization and Core USP
JDE Peet’s distinguishes itself through:
- Brand Diversification: 50+ brands covering all market tiers from mass market to ultra-premium
- Technology Integration: Intelligent coffee systems with telemetry and IoT-based servicing
- Sustainability Framework: Carbon reduction plans, recyclable packaging, and sustainable sourcing programs
- Custom Beverage Solutions tailored to different industries and customer footprints
The company’s UK division also provides staff training, installation, maintenance, and data-driven usage analysis, ensuring consistent quality across all customer locations.
Financials and Scale
JDE Peet’s, listed on Euronext Amsterdam (Ticker: JDEP), reported the following key figures for FY2023:
- Net Revenue: €8.2 billion
- EBIT: €1.2 billion
- Employees: 19,000+ worldwide
- Annual Coffee Volume: ~4 billion cups consumed globally every day
- R&D Centers: Located in Utrecht, Netherlands and across key international markets
Shipment and Distribution
- Products distributed to over 100 countries worldwide
- Operates through a combination of regional hubs, local distributors, and direct channels
- Significant out-of-home shipments to hospitality, health, and travel sectors across Europe, especially in the UK and Benelux regions
- Major clients include national hotel chains, universities, NHS trusts, and global QSR brands
Target Market
- Large Enterprises and SMEs across the public and private sector
- Hotels, Restaurants, and Caterers (HORECA)
- Healthcare and Educational Institutions
- Retailers and Travel Operators seeking self-service or grab-and-go models
- Direct-to-consumer platforms including Amazon and branded e-commerce portals
Capabilities
- Integrated Supply Chain: From farm to cup
- Full-service leasing and maintenance programs for equipment
- Proprietary blends developed for exclusive business use
- Real-time reporting and telemetry from connected coffee systems
- Private label manufacturing for select partners and retail chains
Certifications and Compliance
- Rainforest Alliance and UTZ Certified coffee sourcing
- Fairtrade Compliant products in multiple markets
- ISO 14001 and ISO 9001 certified manufacturing facilities
- Net-Zero target by 2050, with a near-term roadmap to reduce emissions by 25% by 2025
Customer Testimonials
“JDE Peet’s helped us scale premium coffee across 100+ retail outlets with consistent quality, real-time insights, and fast support. Their Cafitesse system is a game changer.”
— Foodservice Director, UK National Retail Chain
“Switching to JDE Peet’s in our healthcare trust allowed us to reduce waste, enhance taste, and lower operational costs. Their training and technical support are outstanding.”
— Head of Catering, NHS Trust
Major Achievements
- Publicly listed on Euronext Amsterdam in one of Europe’s largest IPOs of 2020
- Serves 4 billion cups of coffee and tea per day globally
- Partnered with McDonald’s, Starbucks, and Costa in select regions for equipment and product supply
- Launched paper-based coffee packaging and recyclable pods in 2024
- Developed the Common Grounds Programme for sustainable coffee farming and community investment
JDE Peet’s continues to lead the global beverage industry with a unique combination of heritage brands, sustainability leadership, and technology-driven beverage innovation tailored to both the consumer and commercial sectors.
