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Exhibiting at International Food & Drink Event (IFE) 2025

3736
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Beverages: Fresh Milk Tea, Fruit Tea, Bubble Tea, Biscoff Bubble Tea

Merchandise: Branded Apparel, Drinkware

Digital Services: Online Ordering, Loyalty App

Jo's Tea X Klub is a contemporary beverage brand and tea house based in Bristol, United Kingdom, known for its vibrant, premium bubble tea creations and youth-focused brand culture. With a fusion of playful aesthetics, trend-forward flavors, and a strong digital presence, Jo’s Tea has carved out a unique niche in the UK’s rapidly growing bubble tea and specialty drinks market.

Core Business

Jo’s Tea X Klub specializes in artisanal milk teas, fruit teas, and boba-inspired drinks with a modern twist. The company blends traditional tea preparation methods with innovative ingredients and bold branding, attracting Gen Z and millennial consumers. Its flagship store in Bristol operates as both a drink bar and community hub, offering dine-in, takeaway, and online ordering services.

Product and Service Offerings

Beverages

  • Fresh Milk Tea: Classic black, jasmine, oolong, and matcha bases with customizable sweetness and toppings
  • Fruit Tea: Lychee, passionfruit, mango, and seasonal fruit blends served iced
  • Signature Bubble Teas: Including popular specials like Biscoff Bubble Tea, Oreo Crème, and Brown Sugar Boba
  • Seasonal Creations: Themed drinks tied to events, holidays, or cultural collaborations

Merchandise

  • Branded Apparel: Limited-edition hoodies, tees, and caps reflecting Jo's streetwear identity
  • Drinkware: Reusable cups, straws, and accessories for eco-conscious customers

Digital Services

  • Online Ordering: Web and app-based ordering for delivery and pickup
  • Loyalty Programme: Points-based rewards through digital app
  • Social-Driven Promotions: TikTok and Instagram campaigns for exclusive product launches

Specialization and Core USP

Jo's Tea stands out through:

  • Innovative Flavor Design: Known for highly Instagrammable drinks like Biscoff Bubble Tea
  • Streetwear Culture Influence: Merging beverage retail with fashion and lifestyle branding
  • Community-Driven Retail Model: Klub events, student discounts, and influencer collaborations
  • Viral Marketing Strategy: High visibility across TikTok and Instagram with user-generated content and influencer partnerships

Their retail model focuses on high-engagement environments with bold, neon-lit interiors and music-led ambiance, appealing to younger, trend-conscious consumers.

Financials and Scale

Jo's Tea X Klub operates independently and has not disclosed public financials. However, based on web traffic, social engagement, and local market activity:

  • Estimated to serve over 1,000 drinks per day at peak hours from its Bristol location
  • Maintains high customer retention rates via loyalty incentives and app integration
  • Social media growth exceeding 25,000+ followers across platforms
  • Regular sold-out merchandise drops suggest strong brand monetization beyond F&B

Shipment and Distribution Data

As a brick-and-mortar + digital ordering model:

  • Primarily serves the Bristol metropolitan area
  • Utilizes third-party food delivery services (e.g., UberEats, Deliveroo)
  • Ships branded merchandise UK-wide via direct fulfillment
  • Offers private event catering and brand pop-up support for local events and student functions

Target Market

  • Gen Z and Millennial Consumers
  • University Students and Young Professionals
  • Lifestyle Influencers and Food Bloggers
  • Streetwear and Pop Culture Enthusiasts
  • Bubble Tea Aficionados seeking innovative drinks

Their aesthetic and community-driven positioning resonates strongly with urban, multicultural, and digitally native demographics.

Capabilities

  • Rapid beverage R&D for flavor launches and custom combos
  • Branded content creation for digital engagement
  • In-house design and merchandise production
  • Real-time ordering and loyalty platform integration
  • Event-based marketing activations and seasonal campaigns

Certifications and Compliance

  • All beverage operations conducted in accordance with UK FSA food hygiene standards
  • Vegan and allergen information clearly labeled in-store and online
  • Usage of eco-friendly, reusable packaging options in line with UK sustainability goals

Customer Testimonials

“Jo’s Tea isn’t just a bubble tea spot—it’s an experience. The drinks are amazing, and the vibe makes it my favorite hangout.”
— Student, University of Bristol

“Their Biscoff Bubble Tea is honestly addictive. I’ve tried bubble tea in London and Manchester, and Jo’s tops them all.”
— Local Food Influencer, TikTok

Major Achievements

  • Viral success of the Biscoff Bubble Tea featured across TikTok and Instagram
  • Hosted collaborative pop-ups with local fashion brands and DJs
  • Surpassed 1 million views across social content featuring Jo’s Tea drinks
  • Developed a loyal repeat-customer base through digital loyalty app
  • Recognized as a top independent bubble tea retailer in the South West UK region

With a bold identity and innovative approach to product and brand, Jo’s Tea X Klub continues to lead the wave of experiential beverage retail in the UK, blending culture, technology, and flavor to redefine what a tea shop can be.