Product Offerings
Product Categories:
Bakery Products, Pastry, Snacks, Cookies
Products:
Cookies & Sweets: Sable Soft Filling Series, Samurai Series, Volcano Series
Jiaxing Yosare Food Co., Ltd., located in Jiaxing, Zhejiang Province, China, is a rapidly growing enterprise specializing in the development, production, and marketing of premium cookies and baked confectionery products. Known for its flagship brand Sable, the company has carved a niche in the high-end cookie segment with a focus on innovation, flavor, and international appeal.
Core Business and Product Offerings
The core business of Jiaxing Yosare Food Co., Ltd. revolves around the manufacture and global distribution of gourmet cookies under the Sable brand. Their product portfolio includes:
- Sable Soft Filling Series: Known for its rich, melt-in-the-mouth textures with flavored fillings.
- Samurai Series: Crispy, structured cookies inspired by traditional Asian craftsmanship.
- Volcano Series: Innovative cookie line featuring explosive flavor combinations and fillings.
Each product line is tailored to meet diverse taste preferences and is developed with a focus on both aesthetic appeal and high-quality ingredients.
Specialization and Unique Selling Proposition
Yosare’s differentiation lies in its product innovation and brand storytelling. The company blends European baking techniques with Asian flavor profiles to create products that are both globally appealing and locally resonant.
Key USPs include:
- Unique cookie textures, such as soft-centered and lava-core fillings.
- Focus on visual presentation and gift-ready packaging.
- Integration of health-conscious trends such as reduced sugar and premium natural ingredients.
Their brand Sable has gained popularity not only for its taste but also for its luxurious packaging, positioning itself in the premium gifting and retail snack market.
Financial Overview
Though the company is privately held and does not disclose official financial statements, industry estimates suggest strong year-on-year growth, driven by:
- Rising demand in domestic Chinese retail chains and e-commerce platforms.
- Increasing traction in export markets like Southeast Asia and North America through distributors.
Shipment Records
Based on publicly available trade data:
- Jiaxing Yosare Food Co., Ltd. has executed over 100 international shipments over the past 24 months.
- Key Markets: South Korea, Malaysia, Japan, and select U.S. cities.
- Products are shipped primarily under the Sable brand, with tailored SKUs and packaging for foreign markets.
These figures reinforce the brand's commitment to global expansion.
Target Market
Yosare targets a combination of domestic and international audiences, including:
- Retail Consumers via e-commerce and supermarkets
- Gifting Industry through premium boxed sets
- Distributors and Wholesalers in Asia and North America
- Boutique Stores and Concept Retailers looking for high-end snacks
Their marketing strategy is designed to appeal to both urban millennial consumers and premium gifting buyers.
Capabilities
- In-house R&D team focused on cookie innovation and flavor development
- Automated Production Lines to maintain consistency and hygiene
- Flexible Packaging Units supporting private labeling and export customization
- Capacity: Estimated production of over 20 million cookies annually
These capabilities allow Yosare to scale quickly while maintaining product quality and innovation.
Certifications and Compliance
Although specific certificates were not published online, Yosare’s presence in international markets indicates compliance with:
- China's Food Safety Law Standards
- Export requirements to Korea, Japan, and U.S., often necessitating:
- HACCP-compliant production
- FDA Registration (for U.S. market)
- Customs and Quarantine approvals in destination countries
Further certifications may be accessible upon direct request from the company.
Customer Testimonials
While direct testimonials are not featured online, the brand has received favorable reviews on local Chinese e-commerce platforms such as JD.com and Taobao, with frequent mentions of:
- Unique flavors and textures
- Attractive packaging for gifting
- Consistent quality across batches
This positive consumer feedback has contributed to growing repeat purchase rates.
Major Achievements
- Launched the Sable brand across multiple Asian markets in less than five years.
- Featured as an exhibitor in top-tier food expos including FHC Shanghai and SIAL China.
- Successfully entered the cross-border e-commerce segment with listings on multiple international platforms.
Jiaxing Yosare Food Co., Ltd. is steadily building itself into a recognized leader in the premium cookie category through relentless innovation, brand positioning, and export growth.