Jinhua Laojiekou Food Co., Ltd., located in Jinhua, Zhejiang Province, China, is a leading manufacturer and exporter of roasted seeds and nuts, particularly known for its premium sunflower seeds, peanuts, and orchid beans. Operating under the acclaimed brand Laojiekou (老街口), the company is one of the most recognized names in the Chinese traditional snack food industry with a strong footprint across both domestic and international markets.
Core Business and Product Offerings
Jinhua Laojiekou specializes in the roasting, flavoring, packaging, and distribution of traditional Chinese snack foods. The core product categories include:
-
Sunflower Seeds:
- Original, Five-Spice, Roasted Garlic, and Spicy Flavors
- Available in multiple packaging formats from retail packs to bulk
-
Peanuts:
- Roasted in-shell peanuts
- Flavored shelled peanuts (spicy, sweet, salty)
-
Orchid Beans and Mixed Roasted Beans
- Seasoned broad beans, green peas, and custom nut mixes
These products are popular in both traditional retail formats and modern packaged snack aisles, tailored for family consumption and convenience store segments.
Specialization and Unique Selling Proposition
Laojiekou’s core strength lies in combining traditional Chinese snack heritage with large-scale modern food processing. Their key differentiators include:
- Authentic Chinese flavor profiles crafted from proprietary seasoning blends
- High-capacity roasting lines ensuring consistency and freshness
- Strong brand recognition built from decades of trust in China’s FMCG sector
- Flexible packaging capabilities for retail, gift boxes, and export bulk orders
The company also stands out for its regional sourcing model, obtaining sunflower seeds from Inner Mongolia and peanuts from Shandong—both regions known for quality raw ingredients.
Financial Overview
While Laojiekou is privately held and does not publicly disclose detailed financials, third-party estimates suggest:
- Annual Revenue: Exceeds ¥500 million RMB (~$70 million USD)
- Annual Production Volume: Over 40,000 metric tons of finished snack products
- Retail Presence: Stocked in over 50,000 outlets across China
The brand’s deep market penetration and wide SKU range have enabled consistent year-on-year growth.
Shipment Records
According to trade platform data and export registries:
- Export Markets: Southeast Asia, North America, the Middle East, and Chinese diaspora regions
- Total Documented Export Shipments: Over 1,200 shipments in the past five years
- Product Export Focus: Original flavor and spicy sunflower seeds in multi-language packaging
The company’s ability to meet diverse regional packaging and labeling requirements makes it a reliable export partner.
Target Market
Laojiekou targets a wide range of market segments:
- Traditional Snack Consumers across China
- International Retail Chains looking for authentic Chinese snack food
- Distributors to Ethnic Asian Markets globally
- eCommerce Buyers via Chinese and international online platforms
Their broad appeal stems from product affordability, flavor variety, and nostalgic branding.
Capabilities
- Processing Facilities: Multiple production lines for roasting, seasoning, and automated packaging
- Production Capacity: Estimated 100 tons per day across all snack categories
- Workforce: 500+ employees including QC and R&D staff
- OEM and ODM Services: Available for international clients with custom branding needs
The company’s operations are designed for large-volume output without compromising product quality or taste.
Certifications and Compliance
Laojiekou Food Co., Ltd. operates in compliance with:
- HACCP Food Safety Management Systems
- ISO 22000 Certification
- China Export Food Production Certification
- FDA Registration (for North American exports)
- Halal Certification for selected SKUs
These certifications support their international market compliance and consumer confidence.
Customer Testimonials
While direct testimonials are not publicly listed, online reviews on platforms like JD.com, Tmall, and Amazon consistently highlight:
- Crunchy texture and flavor consistency
- Attractive and functional packaging
- Nostalgic appeal tied to childhood snack memories
Positive feedback from global ethnic Chinese communities underscores the brand’s cross-border cultural resonance.
Major Achievements
- Over 30 years in operation as a trusted traditional snack brand
- Laojiekou Sunflower Seeds ranked among China’s top 3 seed snack brands
- Retail expansion into Southeast Asia and North America
- Strong eCommerce presence via Tmall, JD.com, Pinduoduo, and overseas Amazon storefronts
Jinhua Laojiekou Food Co., Ltd. remains a cultural staple in China’s snack food industry and continues to scale globally by leveraging its brand equity, flavor innovation, and high-volume capabilities.
