Exhibiting at Thaifex - Anuga Asia 2025

Jinjiang City Baixiang Food Co., Ltd., based in Jinjiang, Fujian Province, China, is a prominent manufacturer and exporter of instant noodles, snack foods, and beverage products. Established in 1997, the company operates under the well-known brand Baixiang (白象) and is recognized for its wide product range, commitment to food safety, and growing global export footprint.

Core Business and Product Offerings

Baixiang specializes in the production and distribution of:

• Instant Noodles

  • Cup Noodles
  • Bag Noodles (dry and soup-based)
  • Signature Flavors: Big Chili, Hot Pot Noodle, Tomato Soup, Spicy Seafood
  • Halal-certified lines for Islamic markets

• Dried Noodles

  • Traditional hand-stretched noodle formats
  • Easy-cook stir-fry noodles

• Snack Foods

  • Ready-to-eat puffed snacks
  • Sweet and savory biscuit-style snacks

• Beverages

  • Fruit-flavored drinks and plant-based beverages (specific SKUs vary by market)

These products are manufactured using modern automated systems, ensuring consistent quality, taste, and packaging integrity.

Specialization and Unique Selling Proposition

Jinjiang Baixiang Food Co., Ltd. stands out due to its:

• Integrated Production Lines: Covering raw material preparation, cooking, drying, seasoning, and packaging
• Innovative Flavors: Developed for local Chinese and international taste preferences
• Halal Production Capability: Certified facility for Islamic markets in Southeast Asia and the Middle East
• Strong Retail Branding: Products widely available in supermarkets, convenience stores, and e-commerce platforms across China

The Baixiang brand is known for offering flavorful, affordable, and high-quality noodle products that appeal to a broad consumer base.

Financial Overview

While Baixiang Food does not disclose official financial data, industry insights suggest:

• Estimated Annual Revenue: Between $80 million and $120 million USD
• Production Output: Over 1 billion packs of instant noodles annually
• Market Share: Among the top 10 domestic instant noodle brands in China

The company’s diversified product portfolio and domestic market strength contribute to its growing international expansion.

Shipment Records

According to trade data and export logs:

• Export Reach: Products shipped to more than 30 countries
• Top Markets: Southeast Asia, Middle East, Eastern Europe, Africa
• Export Focus: Halal-certified noodle lines and spicy flavor variants
• Annual Export Volume: Estimated at 200–300 containers per year

Baixiang’s export performance is supported by flexible production scheduling and multilingual packaging capabilities.

Target Market

Baixiang’s product lines are aimed at:

• Mass-market consumers
• Ethnic Chinese and Asian communities overseas
• Retail chains and import distributors
• Convenience and small-format retail outlets
• Institutional buyers for bulk supply

Their product design, price positioning, and marketing focus on affordability and strong local flavor identity.

Capabilities

• Factory Infrastructure: Multiple automated production lines with high-speed frying and seasoning systems
• Production Capacity: Capable of producing more than 3 million units per day
• Technology Investment: Integrated quality control and food safety testing systems
• OEM & Private Label Services: Available for large-scale buyers

The company has invested significantly in machinery and R&D to maintain efficiency and competitive pricing.

Certifications and Compliance

Baixiang Food Co., Ltd. maintains strict quality assurance standards and holds the following certifications:

• HACCP
• ISO 22000 Food Safety Management System
• China Export Food Production Certification
• Halal Certification (for applicable products)

These certifications allow Baixiang to meet regulatory requirements in key export markets and assure buyers of its food safety practices.

Customer Testimonials

Though direct testimonials are not available online, consumer reviews from platforms such as JD.com and Tmall highlight:

• Robust flavor profiles, particularly for spicy and hot pot variants
• Excellent noodle texture and chewiness
• Affordable pricing with high value for money

International distributors have acknowledged Baixiang’s consistency in flavor, quality, and timely logistics.

Major Achievements

• Over 25 years of continuous operation in the instant noodle and snack industry
• Established global brand presence under Baixiang across Asia, Europe, and the Middle East
• Strategic partnerships with retail chains and convenience store groups
• Ongoing expansion of export-certified production lines for new regional markets

Jinjiang City Baixiang Food Co., Ltd. continues to expand its role as a leading manufacturer of Chinese-style instant noodles and snacks, offering value-driven products and adaptable solutions for both domestic and international markets.