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T2

Exhibiting at Thaifex - Anuga Asia 2025

5-F02
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Beverages, Noodles, Snacks

Products:

Instant Noodles: Spicy King series, Supreme Bowl series, Lao Fanjia series

Dried Noodles: Handmade dried noodles, vermicelli

Beverages: bottled water, tea drinks

Jinmailang Food Co., Ltd., headquartered in Longyao County, Xingtai, Hebei Province, China, is one of the nation’s leading manufacturers and exporters of instant noodles, dried noodles, flour-based products, and beverages. Established in 1994, Jinmailang has evolved into a modern food enterprise with comprehensive capabilities in research and development, manufacturing, and global distribution.

Company Overview

Jinmailang Food Co., Ltd. is a large-scale joint-stock company that ranks among the top food companies in China. It operates more than 15 modern production bases across the country and exports to over 50 countries. The company is best known for its instant noodle brands such as Spicy King, Fan’s Kitchen, and Supreme Bowl, which have a significant market share in China and are steadily expanding internationally.

Core Business

Jinmailang's business spans across:

  • Instant noodle manufacturing
  • Dried noodle and vermicelli production
  • Flour milling and raw materials
  • Beverage production (bottled water, tea drinks)
  • Condiments and cooking sauces

It integrates vertical production from raw material processing to finished product packaging, ensuring consistent quality and scalability.

Product and Service Offerings

Instant Noodles

  • Spicy King Series: Known for its bold flavors and spicy broths
  • Supreme Bowl Series: Premium large-serving instant noodle bowls
  • Lao Fanjia Series: Traditional-style noodles with regional Chinese flavors
  • Available in cups, bowls, and pillow packs, tailored for both retail and foodservice

Dried Noodles and Vermicelli

  • Handmade-style Dried Noodles: Long-shelf-life products for cooking versatility
  • Sweet Potato and Mung Bean Vermicelli: Used in soups and hot pots

Flour and Raw Material Products

  • Wheat flour and noodle base mixes, supporting both industrial buyers and institutional kitchens

Beverages

  • Bottled Water: Marketed for purity and safety
  • Tea Drinks: Sweetened and flavored teas popular among youth consumers

Condiments & Sauces

  • Includes noodle seasonings, instant soup bases, and flavor enhancers paired with core products

Specialization and Core USP

Jinmailang’s unique strengths include:

  • High automation and intelligent production across 15+ factories
  • Proprietary R&D center with over 100 patents in noodle science and food preservation
  • Logistics network spanning national and international markets
  • Strong brand identity with household recognition across China

Its Spicy King series is particularly successful among younger demographics due to its intense flavor profile and modern branding.

Financials

Jinmailang ranks among the Top 10 instant noodle brands globally, and consistently features in China's national food industry rankings. According to the Chinese Food Industry Association and corporate disclosures:

  • Annual revenue exceeds RMB 10 billion (~USD 1.4 billion)
  • Ranked as one of China's largest domestic noodle producers
  • Revenue sources split between domestic retail (~75%) and international exports (~25%)

Its diversified portfolio supports strong financial resilience.

Shipment and Export Data

Trade data and industry sources indicate:

  • Exports to over 50 countries, including the U.S., Russia, Vietnam, South Africa, and Saudi Arabia
  • Over 10,000 TEU (Twenty-Foot Equivalent Units) of product shipped internationally per year
  • Key international products: Spicy King Instant Noodles, Vermicelli Packs, and Dried Noodles

Export packaging complies with FDA, CE, and Halal standards depending on region.

Target Market

Jinmailang targets:

  • Mass-market retail chains and supermarkets
  • Asian grocery wholesalers and international importers
  • Convenience stores and vending operators
  • Foodservice companies and catering firms

The brand also partners with e-commerce platforms to reach diaspora and global Asian food markets.

Manufacturing and Capabilities

  • Over 15 modern manufacturing bases across China
  • Production lines capable of producing over 20 billion packs of noodles annually
  • In-house flour mills and packaging facilities
  • National logistics infrastructure enabling delivery to 95% of China’s regions within 48 hours

Advanced automation and centralized quality control ensure efficiency and consistency across product lines.

Certifications and Compliance

Jinmailang maintains a strong focus on quality and food safety, with the following certifications:

  • ISO 22000 Food Safety Management
  • HACCP Certification
  • ISO 9001 Quality Management
  • Halal Certification for specific product lines
  • FDA Registration for exports to the United States
  • Export Food Production Enterprise Qualification from Chinese authorities

These ensure compliance with a wide range of international regulations.

Customer Testimonials

“Jinmailang noodles are the best-selling Asian instant noodle in our portfolio. They combine premium packaging with competitive pricing and strong demand.”
— Distributor, Middle East

“The Supreme Bowl line resonates well with young adults in our market. Consumers appreciate the rich broth and portion size.”
— Retail Buyer, Southeast Asia

Major Achievements

  • Ranked among Top 3 instant noodle brands in China by volume and brand awareness
  • Exported to 50+ countries with growing year-over-year shipment volumes
  • Operates 15+ production bases with advanced logistics and cold chain systems
  • Holder of 100+ patents in food processing and packaging technologies
  • Recipient of multiple national awards including "China Top Brand"

Jinmailang Food Co., Ltd. continues to innovate and expand its global footprint by combining heritage noodle-making craftsmanship with modern food science and international quality standards.