Exhibiting at Thaifex - Anuga Asia 2025

Juheuldang is a Korean traditional confectionery company based in Daegu, Republic of Korea, known for producing artisanal yanggaeng (sweet red bean jellies) and other handmade desserts rooted in Korean heritage. With a focus on natural ingredients, premium packaging, and HACCP-certified processes, Juheuldang represents a modern revival of traditional Korean sweets tailored for premium domestic and export markets.

Company Overview

Founded by artisan Kwonyujin, Juheuldang has positioned itself as a premium traditional food brand specializing in handcrafted desserts. Operating out of Daegu, the company emphasizes authenticity, minimalism, and the use of Korea-sourced ingredients to cater to both health-conscious consumers and high-end gifting markets.

Core Business

Juheuldang’s operations center around the development, production, and packaging of traditional Korean dessert items. The company's offerings are manufactured in a HACCP-certified facility, ensuring food safety and quality while maintaining traditional production techniques.

Product Offerings

The core product range includes:

• Yanggaeng (양갱): A premium, naturally flavored red bean jelly made from red beans, agar, and other natural sweeteners. Flavors include:

  • Chestnut Yanggaeng
  • Black Sesame Yanggaeng
  • Mugwort Yanggaeng
  • Omija (Schisandra berry) Yanggaeng

• Bean Spreads: Traditional Korean-style spreads made with white and red beans.

Each product is carefully handcrafted and packaged, making them suitable for luxury gifting and cultural exports.

Specialization and Unique Value Proposition

Juheuldang distinguishes itself through:

• Use of premium, locally sourced ingredients, such as Korean red beans and omija berries.
• HACCP-certified manufacturing processes.
• Small-batch, handcrafted dessert production.
• Focus on gift-ready presentation, appealing to both Korean traditionalists and international consumers seeking cultural culinary products.
• Positioned as a modern reinterpretation of traditional Korean dessert culture.

Financials

As a small-scale enterprise, Juheuldang has limited financial disclosures publicly available. However, its presence in multiple regional and international expos, such as the Daegu TechnoPark export listings, suggests a growing business with focused expansion goals. Based on the scale and operations, estimated revenue is likely in the high five-figure to low six-figure USD range annually, focused primarily on domestic sales and boutique exports.

Export and Shipment Data

Juheuldang has actively pursued international market access and is listed in the Daegu Technopark's export support program. Key highlights:

• Engaged in export readiness programs under the Daegu city government
• Known exports include gift-oriented boxed dessert sets
• Target markets include:
  • Japan
  • Southeast Asia (Vietnam, Thailand)
  • Select U.S. and European buyers focusing on premium ethnic foods

Target Markets

Juheuldang caters to a niche but growing consumer base, including:

• High-end department stores and boutique food outlets
• Gift stores and cultural souvenir shops
• International food importers focused on Korean delicacies
• Online marketplaces catering to health-conscious and vegan consumers

Capabilities

The company maintains production capabilities suited for:

• Small to mid-volume OEM/ODM partnerships
• High-quality, artisan production runs
• Rapid product development for custom flavors or seasonal offerings
• Temperature-controlled packaging and shipping for freshness

Certifications and Compliance

• HACCP Certification – Ensures rigorous food safety compliance for domestic and international distribution.
• Registered in Daegu’s Export Support Program, with verified local business licensing and eligibility for export incentives.

Customer Testimonials

While there are no published customer testimonials in English-language platforms, user reviews from Korean sources and social media highlight:

• High appreciation for refined taste and texture
• Positive reception of aesthetic packaging and cultural value
• Repeat purchases by customers for seasonal and ceremonial gifting

Major Achievements

• Official listing in Daegu TechnoPark Export Support Directory
• Recognition as a HACCP-certified traditional food brand
• Featured at multiple Korean food expos and local government trade promotion events
• Expansion into select overseas markets through B2B gift product exports