Julicroc S.A.

Company Overview

Julicroc S.A. is a family-owned Argentine company specializing in the production of snacks and cereals. Established in 1987 in Aldea María Luisa, Entre Ríos, the company relocated to Crespo in 2006 to expand its operations. Julicroc is renowned for its commitment to quality, offering a diverse range of products, including a significant line of gluten-free options, catering to both domestic and international markets.

Core Business

Julicroc's primary focus is the manufacturing of snack foods and cereals. The company operates two production plants:

• Plant 1: Dedicated to gluten-free products, including classic and flavored potato chips, corn sticks (chizitos), crunchy balls, puffed corn (tutucas), pizza rings, ham-flavored tubes, and peanuts.
• Plant 2: Produces non-gluten-free items such as salted sticks, raw pellets, and various snack pellets like cascarones, tornic, conix, and the newly introduced anillitos.

Each plant maintains strict separation protocols to prevent cross-contamination, ensuring product safety for consumers with gluten sensitivities.

Product and Service Offerings

Julicroc offers over 60 product presentations across various categories:

• Snacks: Classic and flavored potato chips (e.g., cheddar, asado criollo), corn sticks, salted sticks, crunchy balls, pizza rings, ham-flavored tubes.
• Cereals: Sweet cereals and cereal bars.
• Gluten-Free Products: A comprehensive line of snacks certified gluten-free, catering to celiac consumers.

The company emphasizes quality and safety, with periodic staff training on industrial safety and hygiene practices.

Specialization and Core USP

Julicroc's unique selling proposition lies in its extensive range of gluten-free products, making it a pioneer in Argentina for such offerings. The company's dedication to maintaining separate production lines for gluten-free items ensures product integrity and consumer trust.

Financials

While specific financial figures are not publicly disclosed, Julicroc demonstrates robust operational capacity:

• Production Volume: Approximately 300,000 kilograms of products manufactured and commercialized monthly.
• Employment: Around 100 employees, with plans to increase the workforce in line with expansion strategies.

Shipment Data

Julicroc has an active presence in international trade:

• Exports: Currently exports gluten-free product lines to Uruguay.
• Import Activity: Engaged in importing machinery and equipment to enhance production capabilities, with notable imports from China and the United States.

Target Market

Julicroc serves a broad consumer base across Argentina, distributing products in 20 provinces. The company also targets international markets, with current exports to Uruguay and plans to expand into Paraguay and Brazil.

Capabilities

• Production Facilities: Two plants with a combined area of 11,000 square meters, featuring specialized equipment for snack and cereal production.
• New Developments: Construction of a new 1,700-square-meter plant on a 6,000-square-meter site to produce snack pellets for industrial clients.
• Innovation: Continuous product development, including new flavors and snack varieties, to meet evolving consumer preferences.

Certifications and Compliance Records

Julicroc is a member of the Cámara Argentina de Productores de Alimentos Libres de Gluten (CAPALIGLU), reflecting its commitment to producing safe, gluten-free products. The company adheres to stringent quality control measures and complies with national food safety regulations.

Customer Testimonials

While specific testimonials are not publicly available, Julicroc's long-standing presence in the market and expansion efforts indicate a positive reception among consumers and business partners.

Major Achievements

• Product Diversification: Expansion to over 60 product presentations, including a significant gluten-free line.
• Market Expansion: Distribution across 20 Argentine provinces and exports to Uruguay.
• Infrastructure Growth: Development of a new production facility to increase capacity and product offerings.
• Innovation: Introduction of new snack varieties and flavors to cater to diverse consumer tastes.

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Note: All information is based on publicly available sources and company disclosures.