Exhibiting at International Food & Drink Event (IFE) 2025

Jumbo UK Ltd., headquartered in London, United Kingdom, is a well-established distributor and exporter of Afro-Caribbean and ethnic food products. Known for its high-demand brands such as Jumbo, Ades, Africa Queen, and African Sea, the company has become a key supplier of authentic ethnic food items within the UK and across international markets. With a commitment to quality, cultural authenticity, and product accessibility, Jumbo UK Ltd. has positioned itself as a trusted source for African and Caribbean communities as well as mainstream retail sectors.

Core Business and Offerings

Jumbo UK Ltd. focuses on the distribution, wholesale, and export of food products tailored to meet the culinary preferences of African, Caribbean, and Asian communities. The company supplies to independent retailers, ethnic supermarkets, cash-and-carry outlets, wholesalers, and international importers.

Product Portfolio

• Bouillon & Seasonings:

  • Jumbo Chicken Powder
  • Jumbo Beef Powder
  • Jumbo Fish Powder

• Canned Foods:

  • Africa Queen Mackerel in Tomato Sauce
  • African Sea Mackerel
  • African Sea Sardines in Vegetable Oil

• Snacks:

  • Ades Plantain Chips – Chilli, Green, and Mix varieties

• Pantry Staples:

  • Jasmine and Basmati Rice
  • Noodles
  • Tomato Paste and Palm Oil (under African brands)

These products cater not only to household consumers but also to the foodservice and catering sectors, where authentic taste and quality are paramount.

Specialization and Unique Strengths

Jumbo UK Ltd. differentiates itself through:

• Strong Ethnic Branding: Well-known product labels in ethnic food markets across Europe and beyond.
• Cultural Authenticity: Products tailored to match traditional recipes and tastes from West Africa, East Africa, and the Caribbean.
• Wide Distribution Network: Extensive reach across the UK and growing exports to Europe, North America, and selected African countries.
• Brand Ownership: Control over product development and branding under multiple private labels.

The company leverages deep knowledge of the diaspora's culinary preferences and supply chain logistics to maintain strong demand for its core product lines.

Financials

Jumbo UK Ltd. is privately held and does not publicly disclose its financials. However, market indicators highlight:

• Consistent year-on-year growth driven by increasing demand for African and Caribbean food products in diaspora markets.
• Expanding product range and private label development, indicating healthy reinvestment and customer diversification.
• Retail partnerships with major ethnic grocery chains and wholesalers across the UK.

Industry analysts estimate annual revenues in the £5–15 million range, given their scale of operations and brand portfolio.

Shipment Records

Jumbo UK Ltd. maintains a robust export infrastructure:

• Primary Export Markets: France, Germany, Netherlands, USA, Canada, and selected West African nations.
• Distribution Formats: Both FCL (Full Container Load) and LCL (Less-than-Container Load) shipments for flexibility.
• Trade Participation: Active presence in ethnic food expos and B2B international trade shows.

Their operations align with international trade requirements, offering compliant labeling, shelf-stable goods, and long shelf life essential for export.

Target Market

• Ethnic Food Retailers in the UK and Europe
• Wholesalers and Importers in global markets targeting diaspora communities
• Cash & Carry Stores servicing Afro-Caribbean food outlets
• Catering Companies and Restaurants with ethnic menus
• Mainstream Supermarkets expanding into world food aisles

Capabilities

Jumbo UK Ltd. operates an integrated supply and distribution model:

• Warehouse and Cold Chain Facilities in London
• Private Label Manufacturing partnerships for brand development
• In-house Quality Control and Product Testing
• Custom Packaging and Label Design to meet importer and retailer requirements
• Multilingual Labeling (English, French, Arabic) for various markets

Their infrastructure supports large-scale B2B orders while remaining agile for SME retail partners.

Certifications and Compliance

• UK Food Safety Standards Compliance (including traceability and hygiene)
• EU Import Regulations adhered to for all packaged goods
• Labeling Standards met for nutritional, allergen, and origin disclosures
• Ongoing audits and supplier assessments to maintain brand integrity

While not explicitly listed as BRC or ISO certified, the company functions within all legal and regulatory frameworks for UK and international food trade.

Achievements and Recognition

• Jumbo Chicken Powder has become a staple in West African kitchens across Europe
• Africa Queen and African Sea brands are prominently stocked in leading African and Caribbean stores in the UK and France
• Recognized by trade partners for reliable delivery and product consistency
• Participated in UK African Food Markets and community culinary events

Customer Testimonials

Customer feedback on retailer platforms and social media indicates:

• High repeat purchase rate for seasoning powders and plantain snacks
• Positive brand recognition across African and Caribbean households
• Retailers praise the company for on-time delivery and responsive customer service

Testimonials consistently highlight the authentic flavor profiles and value pricing offered by the Jumbo UK brand suite.

Jumbo UK Ltd. remains a leading voice in the ethnic food distribution landscape, focused on expanding its footprint while preserving the authenticity and quality that have earned it a loyal customer base throughout the UK and beyond.