Exhibiting at Asia Fruit Logistica 2025

K-BERRY Co., Ltd. is a premium South Korean exporter organization and agricultural cooperative specializing in the cultivation, branding, and global distribution of high-quality strawberries. Based in Jinju-si, Gyeongsangnam-do, K-BERRY represents a network of skilled growers and producers unified under a modernized, export-focused structure. With an emphasis on innovation, traceability, and product quality, the company plays a vital role in elevating South Korea’s status in the international soft fruit market.

Company Overview

K-BERRY was established to streamline and professionalize the Korean strawberry export supply chain. The cooperative model enables centralized quality control, branding, and logistics while supporting regional farmers with advanced farming techniques and market access.

South Korea's climate and soil conditions allow for the production of exceptionally sweet, aromatic, and visually appealing strawberries. K-BERRY capitalizes on this advantage by managing cultivation and post-harvest operations across multiple farms in the Gyeongsangnam-do region.

Core Product Portfolio

K-BERRY’s offering centers around premium-grade strawberries, with proprietary and regional varieties cultivated specifically for flavor, shelf-life, and export compliance. These include:

• Kuemsil – Firm texture, deep red color, long shelf-life
• Snowberry – White-flesh strawberry with low acidity
• King’s Berry – Large, juicy fruit for premium retail
• Highberry – High-sugar content, ideal for dessert applications
• VitaBerry – Rich in antioxidants and vitamins
• Altaking – Mid-season variety with balanced sweetness
• Tina Berry – Signature variety for international branding

In addition to fresh fruit, K-BERRY also produces value-added products:

• Chocolate-coated freeze-dried strawberries
  • Coating types: white chocolate, dark chocolate, milk chocolate, and green tea chocolate
  • Targeted at high-end confectionery retailers and gift markets

Export Capabilities and Market Reach

K-BERRY has established itself as a reliable exporter of South Korean strawberries to major international markets. According to trade insights and government export databases:

• Primary markets: Hong Kong, Singapore, Vietnam, Taiwan, Thailand, UAE, and Malaysia
• Shipment season: November to April
• Export volume: Estimated 150+ metric tons per season
• Distribution format: Airfreight in customized insulated packaging for maximum freshness

The cooperative has successfully introduced its branded strawberries in premium department stores, gourmet supermarkets, and foodservice chains in Asia and the Middle East.

Production and Infrastructure

• Controlled greenhouse facilities with temperature and humidity management
• Use of hydroponic cultivation in select farms for pesticide-free yields
• Integrated traceability systems for product tracking from farm to shelf
• Cold chain logistics with pre-cooling, reefer packaging, and rapid airfreight channels
• Centralized packing center in Jinju-si for sorting, grading, and branding

Quality Certifications

K-BERRY and its member farms meet stringent food safety and export requirements, including:

• Good Agricultural Practices (GAP) certified farms
• HACCP certification for post-harvest processing
• Korean Origin Certification for export documentation
• Complies with ASEAN and Gulf region phytosanitary requirements

Branding and Market Positioning

The company's proprietary brand “Tina Berry” has become increasingly recognized in international markets as a symbol of Korean strawberry excellence. The brand is targeted at discerning consumers and positioned in:

• Duty-free retail stores
• Premium food exhibitions
• Holiday gift and luxury product catalogs

Packaging innovations such as vacuum-sealed PET clamshells and gift-ready boxes have enhanced brand appeal and shelf presentation.

Sustainability and Innovation

K-BERRY promotes sustainable agriculture through:

• Low-residue and pesticide-reduced practices
• Integrated pest management (IPM)
• Water-efficient irrigation systems
• Digital monitoring of farm conditions using IoT sensors

The cooperative also collaborates with local agricultural research institutes to pilot new strawberry varieties and improve crop yields.

International Recognition

“K-BERRY’s Tina Berry is among the sweetest and most visually perfect strawberries we’ve sourced. It stands out in our fruit category.”
— Premium Grocery Chain Buyer, Singapore

“Their white Snowberries are a consistent hit during the holiday season. They offer something unique for our luxury gifting line.”
— Food Importer, Vietnam

Achievements

• Featured at Asia Fruit Logistica and Foodex Japan
• Participated in Korea Agro-Fisheries Trade Corp. (aT Center) promotions for premium exports
• Consistent supplier to luxury hotel chains and Michelin-starred restaurants in Asia
• Successfully launched chocolate-coated freeze-dried strawberries in 2023 with export to Japan and UAE

K-BERRY Co., Ltd. continues to expand its international presence by offering world-class strawberries backed by innovation, cooperative farming, and a commitment to premium quality. With proprietary branding, sustainable practices, and data-driven cultivation, the company is redefining how Korean strawberries are perceived and enjoyed across global markets.